[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-digital-media-production":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",38017,{"id":24,"name":25},"author-0301142015","Canto","2019-12-06T02:17:49","2025-12-18T12:42:40","Digital media production – A basic, helpful guide","digital-media-production","Digital media production is one of the many ways companies can stand out next to their competition. Read more about how it works and its future relevance.","Digital media production covers a much broader area of elements than previously believed. As a result, businesses need efficient teams to keep up. Here’s a look into how digital media production works. What is digital media production? Digital media is media content that is computer and machine-capable. It can be edited, saved and accessed on […]","Digital media production covers a much broader area of elements than previously believed. As a result, businesses need efficient teams...","\u003Cp class=\"wp-block-paragraph\">Digital media production covers a much broader area of elements than previously believed. As a result, businesses need efficient teams to keep up. Here’s a look into how digital media production works.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-digital-media-production\">What is digital media production?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fdigital-media\u002F\">Digital media\u003C\u002Fa> is media content that is computer and machine-capable. It can be edited, saved and accessed on numerous digital devices. Digital media is constructed of different content and tech that require different technological skills. These types of skills give users a chance to create new and exciting digital media.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Digital media production, similarly, is the way digital files are manufactured and changed using different technology devices and software programs. It focuses on the creation and managing of digital media in all its different forms and formats.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-38023\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"502\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193041\u002Fdigital-media-production-2.jpg\" alt=\"A team of workers creates a website.\" class=\"wp-image-38023\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193041\u002Fdigital-media-production-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193041\u002Fdigital-media-production-2-450x282.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193041\u002Fdigital-media-production-2-768x482.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Digital media production involves specialized teams.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-kind-of-things-qualify\">What kind of things qualify?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The first things that come to mind when people hear digital media production are usually things like audio and video. These are in fact elements of digital media production but there’s a lot more pieces in the puzzle. Think of all the different parts of digital media that are new and evolving, such as \u003Ca href=\"\u002Fintegrations\u002Fafter-effects\u002F\">animation\u003C\u002Fa>, graphic design and virtual reality. Remember that these will often change and you’ll need to add to this list.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another thing to keep in mind is most creations that happen on the web are digital media productions. Things like websites are a huge part of the modern business creation. They require technical abilities and know-how in order to function at a high level. Even things like social media are included.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-38025\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"482\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193041\u002Fdigital-media-production-4.jpg\" alt=\"A team of workers creates a movie.\" class=\"wp-image-38025\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193041\u002Fdigital-media-production-4.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193041\u002Fdigital-media-production-4-450x271.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193041\u002Fdigital-media-production-4-768x463.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A lot of web elements are part of digital media.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--digital-media-production-for-businesses\">Digital media production for businesses\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Companies are more than ever using digital media production to succeed in their fields. One of the ways they do this is through more \u003Ca href=\"https:\u002F\u002Fblog.hubspot.com\u002Fservice\u002Fcustomer-engagement-guide\" target=\"_blank\" rel=\"noopener\">customer engagement\u003C\u002Fa> – a common result of efficient digital media production. It makes sense when you think of it in terms of creating content. Ideally, the content will engage, interest and bring in more customers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One way companies do this is through social media sites, which give them a chance to connect to their customers and vice-versa. The more efficient the production surrounding the social media campaigns, the better the results will be. Another popular media type businesses need to have figured out is video. Especially today, companies use videos to boost their reputation in a lot more ways than before. Everywhere you look in online presences there are company videos intriguing customers.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-38027\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1146\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193040\u002Fdigital-media-production-5.jpg\" alt=\"A film poster.\" class=\"wp-image-38027\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193040\u002Fdigital-media-production-5.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193040\u002Fdigital-media-production-5-314x450.jpg 314w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193040\u002Fdigital-media-production-5-715x1024.jpg 715w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193040\u002Fdigital-media-production-5-768x1100.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Make sure your creation engages customers.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--the-future-of-digital-media-production\">The future of digital media production\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Keep in mind that the future isn’t always a forfeiting of tradition. Take for example print, such as newspapers. It may seem like digital media production doesn’t touch this area. However, even antiquated media mediums are in need of strong digital creation. Look at all the digital technology that print implements for publishing. From digital image editing software to publishing software, the future is bringing the past up to speed.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Whether it’s new artificial intelligence programs or simple video advertisements, digital media production is going to play a big role in the upcoming future of business. Make sure you have a strong understanding of how it works and how to apply it to your own company.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193042\u002Fdigital-media-production.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193042\u002Fdigital-media-production-436x450.jpg","A megaphone shouting on different media icons.",826,800,[42],{"id":43,"slug":43,"title":44,"path":45},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F03\u002F10180955\u002Fwebinar_Marketing-Strategy-That-Converts_website-450x236.png",55878,"video-metadata","Information optics: How to view video metadata","Learn how to view, edit, and use video metadata on Windows, Mac, and YouTube. Discover what's hidden in your files — and how to use it to boost SEO, protect your privacy, and manage digital assets more effectively.","\u002Fblog\u002Fvideo-metadata\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193704\u002Fflac-audio-file-450x450.jpg",34650,"flac-audio-file",".flac file: What it is, how it works, and when to use it","Flac (free lossless audio compression) is an audio file that maximizes both quality and efficiency. Check out how it works here.","\u002Fblog\u002Fflac-audio-file\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192356\u002Fcms-vs-ecm-25-450x270.jpg",5061,"cms-vs-ecm","Key differences between CMS and ECM","A CMS and ECM both have potential to help your enterprise. Make sure you have a firm grasp of how they both work and how they're different.","\u002Fblog\u002Fcms-vs-ecm\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789621304050]