[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-digital-media":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",37868,{"id":24,"name":25},"author-0301142015","Canto","2019-12-02T23:05:46","2025-12-18T12:41:56","Digital media – A changing technological landscape","digital-media","Digital media is everywhere and its benefits cannot be understated. Develop a solid understanding of it to unleash your potential. Here's a guide.","Digital media is opening up exciting and different opportunities for all types of people. If you’re interested in the ways digital media is progressing, this article is for you. So, what is digital media? Here’s a brief description, as well as some helpful examples. What is digital media? Digital media is any type of media […]","Digital media is opening up exciting and different opportunities for all types of people. If you’re interested in the ways...","\u003Cp class=\"wp-block-paragraph\">Digital media is opening up exciting and different opportunities for all types of people. If you’re interested in the ways digital media is progressing, this article is for you. So, what is digital media? Here’s a brief description, as well as some helpful examples.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-digital-media\">What is digital media?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Digital media is any type of media content that is enabled for machine-accessible arrangements. It can be stored, edited and accessed on different digital devices. It’s a combination of content and tech, where in order to create exciting new digital media products, different types of technological skills are required.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--different-types-of-digital-media\">Different types of digital media\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Not all media is created equally. In fact, when it comes to digital media, there are some drastically different media types. For example, if another company chose to create an article based on your specific company without any incentive (exchange of favors, monetary payment, etc.), this is a type of earned media. This type of digital media is often the most rewarding because it came about with any sacrifice on your end. It’s also the most rare.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37877\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"553\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193057\u002Fdigital-media-2.jpg\" alt=\"A radio transmitter emitting waves.\" class=\"wp-image-37877\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193057\u002Fdigital-media-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193057\u002Fdigital-media-2-450x311.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193057\u002Fdigital-media-2-768x531.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">There are a lot of different media types.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Another type of digital media is content you create or publish on your own with self-resources. This could be a blog post or an article on your social media. This is called owned media and it’s a great way for companies to dictate the type of media and messages they put out. It also gives them a chance to show their expertise and authority on subjects.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The final type of digital media is similar to earned media, in that someone else creates the content about your company some of the time. However, this time it’s an incentivized creation. This is called paid media and it involves buying digital space to promote your company through things like advertisements.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37883\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193055\u002Fdigital-media-4.jpg\" alt=\"A house with digital representations.\" class=\"wp-image-37883\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193055\u002Fdigital-media-4.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193055\u002Fdigital-media-4-450x248.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193055\u002Fdigital-media-4-768x422.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Paid media allows companies to buy digital space.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--some-examples\">Some examples\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The above groups were the different types of media a company could conceivably face. The following examples, however, are concrete examples of actual digital media elements. This will give you a good idea of what kind of things digital media entails.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Images\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">This pertains to all pictures that are used digitally in any way, shape or form. Often times we view different \u003Ca href=\"\u002Fblog\u002Fimage-file-types\u002F\">image file types\u003C\u002Fa> in a digital format exclusively our entire lives, despite the original format being non-digital. For example, it’s possible that a lot of people today know the \u003Ca href=\"http:\u002F\u002Fwww.digitalmonalisa.com\u002F\" target=\"_blank\" rel=\"noopener\">Mona Lisa\u003C\u002Fa> painting only through digital representations.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37880\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1131\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193056\u002Fdigital-media-3.jpg\" alt=\"A drawn version of the Mona Lisa painting.\" class=\"wp-image-37880\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193056\u002Fdigital-media-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193056\u002Fdigital-media-3-318x450.jpg 318w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193056\u002Fdigital-media-3-724x1024.jpg 724w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193056\u002Fdigital-media-3-768x1086.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A lot of paintings are seen exclusively in digital formats.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Audio\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Any type of music or sound file on a computer or cloud system are digital media. These types of files are usually either in some kind of compressed or reduced form in order to server users as conveniently as possible.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Video\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Any type of video that is recorded or logged onto a computer system is digital media. There’s a wide variety of video files in circulation now, especially with the growing presence of movies shot on everyday mobile devices.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--digital-media-benefits\">Digital media benefits\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">In a time of massive digital expansion, it’s often understood that the social aspect of society suffers. Though this is true in some ways, there are other ways in which it’s actually strengthened. That is to say digital media bolsters social synergy. It connects people through numerous different digital venues to share opinions, projects and advance ideas.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37886\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"546\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193055\u002Fdigital-media-5.jpg\" alt=\"A digital city of binary numbers.\" class=\"wp-image-37886\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193055\u002Fdigital-media-5.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193055\u002Fdigital-media-5-450x307.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193055\u002Fdigital-media-5-768x524.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Digital media increases social representation.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Another important benefit of digital media is the productivity increases it promotes. It changes how team members complete work due to the availability of potential resources and information. It also increases the types of jobs available to the average person in job markets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Remember that benefits and types of digital media are subject to massive change at any time. That’s part of the digital experience in general – constant change and improvement. Be ready to evolve with the changes so you don’t fall behind.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193057\u002Fdigital-media.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193057\u002Fdigital-media-450x237.jpg","Electrical firing across a grid.",421,800,[42],{"id":43,"slug":43,"title":44,"path":45},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193303\u002Findesign-file-extension-13-450x241.jpg",24299,"indesign-file-extension","InDesign file extension – using the Adobe file type","The indesign file extension is used for projects that require multiple layers and layouts. Here's a guide to help you learn all about the INDD.","\u002Fblog\u002Findesign-file-extension\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185422\u002Femail-preview-tool-feature-450x263.jpeg",57176,"email-preview-tools","Hit send confidently with these email preview tools","These email preview tools give you a glimpse into dozens of inboxes, so you can hit send confidently. ","\u002Fblog\u002Femail-preview-tools\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19195746\u002Fupload-image-1-450x300.jpg",20865,"upload-image","5 image uploading services to consider","When you have images to upload, determine the best uploading source for them. Here are five different options and instructions on how to use each one.","\u002Fblog\u002Fupload-image\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787226414051]