[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-digital-property":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",39535,{"id":24,"name":25},"author-0301142015","Canto","2020-01-14T11:43:02","2026-05-12T16:47:27","Digital property: What it is, why it matters, and how to manage it","digital-property","What is digital property? A comprehensive guide","Digital property has a lot of newfound value that's intriguing and curious. Here's a guide to what qualifies as digital property and why they're valuable.","What is digital property? Digital property is any electronic information, file, account, or credential that an individual or organization owns or controls — including websites, domain names, social media accounts, and copyrighted digital content. It encompasses both the assets themselves and the access rights required to reach them. As digital ecosystems expand, digital property is […]","What is digital property? Digital property is any electronic information, file, account, or credential that an individual or organization owns...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-digital-property\">What is digital property?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Digital property is any electronic information, file, account, or credential that an individual or organization owns or controls — including websites, domain names, social media accounts, and copyrighted digital content. It encompasses both the assets themselves and the access rights required to reach them. As digital ecosystems expand, digital property is increasingly recognized as a category of measurable value with legal protections comparable to physical assets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fglossary\u002Fdigital-content-management\u002F\">Digital content management\u003C\u002Fa>\u003C\u002Fstrong> (DCM) covers planning, creating, collaborating, storing, organizing, and distributing all forms of digital media throughout the content lifecycle.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-is-digital-property-important\">Why is digital property important?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Digital property is important for a lot of different reasons. One is that it allows societies and governments to regulate valuable items that are more abstract than traditional property. If, for example, we didn’t recognize it as a valid term and didn’t offer any protection to one’s digitally-owned items, someone could steal a website domain worth millions of dollars with no consequence and profit off it themselves. However, we establish that this term and all it encompasses is in fact real, and people can in fact own these valuable items, however abstract they may be.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another reason digital property is important is it allows companies to create valuable assets for themselves in new and exciting ways. Whether it’s a powerful social media presence, website or blog, digital property acts as a boost to a company’s bottom line. Keep in mind also that as technology changes, digital property will become even more valuable.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-39548\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"531\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192802\u002Fdigital-property-3.jpg\" alt=\"A smartphone using social media.\" class=\"wp-image-39548\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192802\u002Fdigital-property-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192802\u002Fdigital-property-3-450x299.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192802\u002Fdigital-property-3-768x510.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A social media account can have value, including monetary.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--different-types-and-variations\">Different types and variations\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are some basic things that one might consider digital property, though these are the least prevalent forms of the term. Items such as computers, external drives and mobile devices are in this category. The reason they might qualify is they have access to stored items of value. However, it centers around things like websites, online accounts and copyrighted materials.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Some of these are worth more than others. For example, we value access to a personal email less than a business email account, though both are digital properties. Similarly, a \u003Ca href=\"https:\u002F\u002Fsproutsocial.com\u002Finsights\u002Fsocial-media-value\u002F\" target=\"_blank\" rel=\"noopener\">social media\u003C\u002Fa> account could be monetarily on a completely different end of the spectrum than another. Some accounts are worth millions of dollars while some are worth none. Of course, this value doesn’t change the fact that digital property doesn’t necessitate worth or value. However, seeing that some digital properties are worth more than others helps validate the term. This further paves the way for the digitally-uninformed to understand how something typically non-physical has worth.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So where do we go from here? Certainly, it’s risky to ignore the potential value. If you’re a company yet to take advantage of some of these revenues, consider looking at different ways it could promote your business and increase your efficiency. Remember, most of all, that digital property allows for a lot of ‘useless’ or ‘non-financial’ items to gain value.\u003C\u002Fp>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192803\u002Fdigital-property.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192803\u002Fdigital-property-450x260.jpg","A laptop screen displaying a website.",462,800,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F07\u002F19185209\u002Fcloud-dam-450x263.jpg",10758,"choosing-saas-as-media-library","Why companies are moving their media libraries to the cloud","We've seen droves of brands making the switch to cloud-based media libraries like Canto. Why? These four reasons come up over and over again. ","\u002Fblog\u002Fchoosing-saas-as-media-library\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195401\u002Fdigital-data-storage-450x270.jpg",24702,"digital-data-storage","Digital data storage – A guide to modern systems","Digital data storage increases data security for companies with sensitive information. Learn how data storage has changed over the years.","\u002Fblog\u002Fdigital-data-storage\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192852\u002Fdigital-transformation-framework-450x300.jpg",39110,"digital-transformation-framework","Transformation framework for digital change: A step-by-step guide","Putting together a digital transformation framework is the key to a successful transformation overall. Learn all the benefits and how to create your own.","\u002Fblog\u002Fdigital-transformation-framework\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787068114195]