[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-digital-transformation-examples":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",37611,{"id":24,"name":25},"author-0301142015","Canto","2019-11-26T16:27:22","2026-06-24T16:30:34","Digital transformation examples: What they are and what you can learn from them","digital-transformation-examples","Digital transformation examples – Important observations","Digital transformation examples guide companies to successfully change their own technological devices. Here are some important examples for you to follow.","What is a digital transformation? Digital transformation is the process of integrating digital technology into all areas of a business, fundamentally changing how it operates and delivers value. It replaces legacy, analog, or manual processes with digital systems across departments. The shift spans everything from customer-facing tools to internal workflows and data infrastructure. Marketing resource […]","What is a digital transformation? Digital transformation is the process of integrating digital technology into all areas of a business,...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-digital-transformation\">What is a digital transformation?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fdigital-transformation\u002F\">Digital transformation\u003C\u002Fa> is the process of integrating digital technology into all areas of a business, fundamentally changing how it operates and delivers value. It replaces legacy, analog, or manual processes with digital systems across departments. The shift spans everything from customer-facing tools to internal workflows and data infrastructure.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">Marketing resource management\u003C\u002Fa> (MRM) combines tools and processes that enable marketing teams to plan, execute, and measure campaigns with greater efficiency.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-are-the-benefits\">What are the benefits?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are many different features, benefits and advantages technology brings. Most notably is the idea that such an important modern change keeps companies current and competitive with rival businesses. With the rapid growth of technology, a digital transformation is a necessity. It is the only way companies can truly avoid falling behind their peers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To put these benefits into context, think of the way companies manage and consume data. Because data is experiencing massive growth spurts in many companies, they need new technology to help them handle it. A digital transformation puts this idea into the forefront of attention and allows companies the chance to analyze this data to use it successfully.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37631\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"449\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193124\u002Fdigital-transformation-examples-3.jpg\" alt=\"A digital hand pressing a button.\" class=\"wp-image-37631\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193124\u002Fdigital-transformation-examples-3.jpg 616w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193124\u002Fdigital-transformation-examples-3-450x328.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Digital transformations have enormous benefits when done right.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--some-real-life-examples\">Some real life examples\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now that you have a firm grasp of what a digital transformation entails, here are some industries that are currently impacted by powerful changes.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Grocery stores\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Who would’ve thought that grocery stores would ever be so digitally immersed? For a lot of retailers, this immersion has kept them relevant during struggling times. Instead of fighting new technology, successful stores embraced it and are now thriving, thanks to their digital transformations. The biggest way grocery stores transformed digitally is through their websites. A lot of them now offer digital purchasing power for customers, including ways to avoid entering the physical store altogether.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another way grocery stores have changed is with the way they run specials and handle coupons. Though some haven’t done away with all paper formats of coupons, a lot of stores have moved from paper to digital. This way, they’re allowing customers to use technology to save money on items, whether it’s through their phone or tablet. In a lot of stores, customers are able to scan items using their phones in order to receive discounts.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37634\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"384\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193123\u002Fdigital-transformation-examples-4.jpg\" alt=\"A line at a grocery store.\" class=\"wp-image-37634\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193123\u002Fdigital-transformation-examples-4.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193123\u002Fdigital-transformation-examples-4-450x216.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193123\u002Fdigital-transformation-examples-4-768x369.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Grocery stores are embracing new technological changes in different ways.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">2. Banks\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fdigital-transformation-banking\u002F\">Digital transformation banking\u003C\u002Fa> is one of the most drastic changes we’ve seen to an industry. Banks have slowly become a hub of technology, helping customers reach their financial goals through an abundance of helpful digital tools. One tool most banks have taken advantage of is online banking, a chance to give customers more immediate access to their accounts.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another way banks have utilized digital change is by creating better ease-of-use for their customers. Whereas other industries have made things simple for customers, banks followed suit. For example, some banks introduced tech that allows a customer to take a photo of a check to deposit it rather than bring it to a physical location.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37636\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"392\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193123\u002Fdigital-transformation-examples-5.jpg\" alt=\"A bank lobby animated.\" class=\"wp-image-37636\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193123\u002Fdigital-transformation-examples-5.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193123\u002Fdigital-transformation-examples-5-450x221.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193123\u002Fdigital-transformation-examples-5-768x376.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Banks are working diligently to create new digital platforms.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">3. Automobile companies\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Believe it or not, automobile companies are undergoing massive overhauls to change the way they sell vehicles to customers. Some of these businesses did this by creating enhanced customer experiences throughout their entire buying process. Others used their digital transformation to change how they handled the sales process and approaching of customers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, some automobile companies are beginning to use extensive data in order to determine what types of people are buying and driving their cars. Further, they used this data to determine at what time these same people would be buying a new car or trading an old one in. This transformation allowed car companies to market to the right people at the perfect time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Use the above digital transformation examples as a reference for both a change in the times and a blueprint for your own success. If you’re in need of a digital transformation, remember that others are currently doing it with verifiable results. Keep an eye on them to complete your own in the best way possible.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193124\u002Fdigital-transformation-examples.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193124\u002Fdigital-transformation-examples-450x319.jpg","A hand pushing a 'Digital transformation' button.",567,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F01\u002F19184307\u002Fmarketing-personalization-feature-450x263.jpg",62841,"marketing-personalization-walking-the-line-between-creepy-and-relevant-campaigns","Marketing personalization: Walking the line between creepy and relevant campaigns","Where do you draw the line between fun personalization and just plain creepy? Canto's CMO Erica Gunn shares some lessons on how far may be too far with personalization.","\u002Fblog\u002Fmarketing-personalization-walking-the-line-between-creepy-and-relevant-campaigns\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184612\u002Fcreative-operations-feature-450x263.jpg",61304,"how-to-embrace-a-creative-operations-mindset","Creative operations management: How to build a scalable creative workflow","Creative operations meshes project management with creativity. It keeps team workflows organized, timely, and efficient at managing digital assets.","\u002Fblog\u002Fhow-to-embrace-a-creative-operations-mindset\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F02\u002F19195656\u002Fworkflow-management-450x208.jpg",21726,"workflow-management","Workflow management – A comprehensive guide","Workflow management accelerates task-completion within a company. Learn the ways to manage a workflow for optimal success.","\u002Fblog\u002Fworkflow-management\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789880507862]