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Accordingly, a digital transformation strategy takes this into consideration.","Businesses are increasingly gravitating toward the idea that their highest chance of success involves taking an idea into the digital realm. As this concept grows, it’s important to understand how to prepare for a digital transformation. Here’s a guide to ensure your enterprise correctly builds a digital transformation strategy. What is digital transformation strategy? A […]","Businesses are increasingly gravitating toward the idea that their highest chance of success involves taking an idea into the digital...","\u003Cp class=\"wp-block-paragraph\">Businesses are increasingly gravitating toward the idea that their highest chance of success involves taking an idea into the digital realm. As this concept grows, it’s important to understand how to prepare for a digital transformation. Here’s a guide to ensure your enterprise correctly builds a digital transformation strategy.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-digital-transformation-strategy\">What is digital transformation strategy?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A digital transformation is a change from a physical format into a digital one. A digital transformation strategy, therefore, is a planned construction of this shift. It typically involves a company’s groundwork plans to manage the entire process from physical to digital.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"584\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193424\u002Fdigital-transformation-strategy-3.jpg\" alt=\"A robotic hand moving blocks that spell \" class=\"wp-image-35997\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193424\u002Fdigital-transformation-strategy-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193424\u002Fdigital-transformation-strategy-3-450x329.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193424\u002Fdigital-transformation-strategy-3-768x561.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A digital transformation is no easy task – ensure you have a strategy in place.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">One example of a digital transformation strategy is a company that traditionally sent out physical newsletters. Over time, they phased out their print newsletters for digital ones, sent through e-mail. This is a digital transformation. A digital transformation strategy is the planning and analysis the company exercised before making the switch from print to digital.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are three key concepts to understand when constructing a digital transformation strategy:\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--1-cater-to-your-customers\">1. Cater to your customers\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The entirety of your digital transformation absolutely must cater to the needs of customers. Without a sincere understanding of the impact it will have on customers, it’s impossible to create a successful digital transformation strategy. Of course, the only way to shape your transformation toward customers is to connect with them.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Before putting together any plans of a digital transformations, your company should study customers and connect with them. This is typically done through research teams who can specifically target habits of certain age groups and other factors. Make sure you analyze the data in-depth to find what customers are struggling with. This will give you an idea of how to construct your transformation.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193425\u002Fdigital-transformation-strategy-2.jpg\" alt=\"A man standing between falling digital dominoes.\" class=\"wp-image-35994\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193425\u002Fdigital-transformation-strategy-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193425\u002Fdigital-transformation-strategy-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193425\u002Fdigital-transformation-strategy-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Customers should be at the forefront of your focus before digital changes occur.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--2-give-meaning-to-your-digital-transformation\">2. Give meaning to your digital transformation\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Imagine how difficult it is for people to handle drastic changes. There is always going to be adjustment periods and potential opposition when undergoing large adjustments. Therefore, a transformation to the digital should be accompanied with a meaningful purpose for all involved. When the change is tied-in with things such as success and problem-solving, team members are more willing to accept it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Part of giving the transformation meaning is helping all who will be affected understand each part of the digital introductions. For example, say a company is moving all their print to a digital format. Unless each member who previously worked with print familiarizes themselves with your new decision, the transformation will fall flat. If your company chooses to convert the print material into PDF files, make sure everyone is well-versed with PDF beforehand.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193424\u002Fdigital-transformation-strategy-4.jpg\" alt=\"A digital metamorphis of a butterfly.\" class=\"wp-image-36000\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193424\u002Fdigital-transformation-strategy-4.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193424\u002Fdigital-transformation-strategy-4-450x225.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193424\u002Fdigital-transformation-strategy-4-768x384.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A digital transformation must have deep meaning attached to it.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--3-keep-changes-in-line-with-company-culture\">3. Keep changes in line with company culture\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Culture might be the most important part of a digital transformation. This is because company culture will carry a transformation to the finish line if done correctly. Alternatively, a digital transformation that doesn’t fit with the current company culture will fall flat on its face.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Part of this implementation often requires a change in culture as well. Switching something a company uses to digital might necessitate a drastic change in culture and attitude. Because of this, companies need to educate team members in accordance to the new changes so that the culture becomes tied to the resulting digital usage. For a business culture to thrive, everyone needs to be on board with the digital changes. Make sure this is the case.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Remember that a digital transformation strategy isn’t something crafted overnight. Instead, it’s a long process that requires careful consideration from each phase to the next. Draft your plans accordingly.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193425\u002Fdigital-transformation-strategy.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193425\u002Fdigital-transformation-strategy-450x300.jpg","An illustration of digital transformation.",533,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192029\u002Fhow-to-rank-youtube-videos-450x383.jpg",43775,"how-to-rank-youtube-videos","The quintessential guide for how to rank YouTube videos","If you’re not sure how to rank YouTube videos, chances are there are a few minor adjustments that will help. Learn more here.","\u002Fblog\u002Fhow-to-rank-youtube-videos\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F02\u002F19195652\u002Fworkflow-process-450x224.jpg",21750,"workflow-process","Easy ways to implement an effective workflow process","Well-executed workflow processes add procedures to projects and establish the steps needed to make teams shine. Here we look at effective approaches.","\u002Fblog\u002Fworkflow-process\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F07\u002F19191534\u002FLester_053120_1727-450x337.jpg",46416,"creative-spotlight-finding-inspiration-in-daily-life-with-photographer-matt-lester","Creative Spotlight: Finding inspiration in daily life with Photographer Matt Lester","Matt Lester is a photographer for higher education institutions across the country. He shares insights into his exciting job in this interview.","\u002Fblog\u002Fcreative-spotlight-finding-inspiration-in-daily-life-with-photographer-matt-lester\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790078007026]