[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-digital-transformation-trends":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",38969,{"id":24,"name":25},"author-0301142015","Canto","2019-12-23T15:29:25","2025-12-18T12:31:47","The 5 most notable digital transformation trends","digital-transformation-trends","Digital transformations are happening increasingly across the corporate landscape. Find out which five transformation trends are likely to happen.","The overarching trend of digital transformations is they’re increasing. The inevitability of new technology is driving the need to undertake serious digital changes. These evolving landscapes are also beginning to deviate from past digital transformations. What types of ways is this happening? Here’s a brief rundown of digital transformation, followed by some vital trends to […]","The overarching trend of digital transformations is they’re increasing. The inevitability of new technology is driving the need to undertake...","\u003Cp class=\"wp-block-paragraph\">The overarching trend of digital transformations is they’re increasing. The inevitability of new technology is driving the need to undertake serious digital changes. These evolving landscapes are also beginning to deviate from past digital transformations. What types of ways is this happening? Here’s a brief rundown of digital transformation, followed by some vital trends to note.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-digital-transformation\">What is digital transformation?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fdigital-transformation\u002F\">Digital transformation\u003C\u002Fa> is the changing of current business models, procedures and elements into contemporary digital technologies. It’s typically a company change going from traditional physical formats into digital ones. Digital transformation ushers digital technology into different company departments.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you have a strong understanding of digital transformation, here’s five of the most unique digital transformation trends.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--1-increased-focus-on-customer-experience\">1. Increased focus on customer experience\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Businesses are realizing customer experience is of utmost importance, especially with the evolution of customer expectations in the modern era. On the surface level it seems confusing – have customer expectations not always been high? Have they not always expected a lot from companies they patronize?\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-38984\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"424\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192907\u002Fdigital-transformation-trends.jpg\" alt=\"People shaking hands and working together in a workplace.\" class=\"wp-image-38984\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192907\u002Fdigital-transformation-trends.jpg 507w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192907\u002Fdigital-transformation-trends-450x376.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Customer experience is a central focus of companies.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The answer is that the digital age has brought about heightened customer expectations. Whether it’s a bank or a grocery market, businesses are forced to meet new demands of how customers believe transactions to complete. This is based on their experiences elsewhere, with increasing simplicity to previously strenuous transactions. For these reasons, digital transformations are sure to continue to trend in a direction destined to improve customer experience.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--2-more-areas-using-ai\">2. More areas using AI\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The growth of AI is bound to be seen in most departments of a company throughout extensive digital transformations. As it continues to increase in capability, its abilities will surely extend to business functionality. There are a lot of things AI already does that companies continue to strive to obtain during their transformations.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-38986\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192907\u002Fdigital-transformation-trends-2.jpg\" alt=\"A picture of a digital head with the letters 'AI' in the skull.\" class=\"wp-image-38986\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192907\u002Fdigital-transformation-trends-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192907\u002Fdigital-transformation-trends-2-450x281.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192907\u002Fdigital-transformation-trends-2-768x480.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">More companies are going to rely on AI in the future.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This trend actually feeds into and off of others on this list. For example, things such as data analysis and customer experience are affected by the development of AI. AI is able to navigate endless seas of data much faster for companies. It’s also capable of transforming customer experiences through things such as \u003Ca href=\"https:\u002F\u002Fventurebeat.com\u002F2017\u002F06\u002F17\u002Fthe-good-the-bad-and-the-ugly-of-chatbots\u002F\" target=\"_blank\" rel=\"noopener\">chatbots\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--3-sophisticated-data-analysis\">3. Sophisticated data analysis\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Data continues to grow exponentially and companies are still scrambling to keep up. With all the new tools created to better handle this data, it goes without saying that data analysis will be at the forefront of each company’s digital transformation.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-38988\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"553\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192907\u002Fdigital-transformation-trends-3.jpg\" alt=\"A group of people examining data.\" class=\"wp-image-38988\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192907\u002Fdigital-transformation-trends-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192907\u002Fdigital-transformation-trends-3-450x311.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192907\u002Fdigital-transformation-trends-3-768x531.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Data analysis requires constant adaptation.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">So why will data analysis be such a large part of digital transformations? The answer lies in the value of the analysis. Companies are now able to use effective data analysis to predict customer trends and behavior. Data was always valued by companies but never before has it been so incredibly valuable.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--4-diminished-it-budgeting-in-favor-of-new-tech\">4. Diminished IT budgeting in favor of new tech\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">One would think that with the increase of digital transformations, the natural response would be an uptick of IT budgeting. However, it’s trending in the opposite direction. Unfortunately for IT departments, the increased use of digital technology has produced a need for companies to have their data and other assets managed elsewhere. Enter the cloud, the culprit for lessened IT spending.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-38990\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"498\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192906\u002Fdigital-transformation-trends-4.jpg\" alt=\"IT support finding solutions.\" class=\"wp-image-38990\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192906\u002Fdigital-transformation-trends-4.jpg 474w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192906\u002Fdigital-transformation-trends-4-428x450.jpg 428w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">New technology often creates lower IT spending.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">As companies gravitate towards hosting more and more data on the cloud, they further restrict their IT spending. Why is this happening? Shouldn’t more digital tech require more IT spending? The reason an increase in cloud usage results in lower IT budgeting is because companies are now having a lot of their IT services handled via the cloud.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--5-customer-privacy\">5. Customer privacy\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Certainly it appears that customer privacy is merely a thing of the past, crushed by big corporations’ willingness to extend their reach into private lives to gather information. This is a fair assessment. It’s also a fair assessment to assume this lack of privacy will not only continue but get stronger with increasing digital transformations.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-38992\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"303\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192906\u002Fdigital-transformation-trends-5.jpg\" alt=\"A digital padlock.\" class=\"wp-image-38992\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192906\u002Fdigital-transformation-trends-5.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192906\u002Fdigital-transformation-trends-5-450x170.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192906\u002Fdigital-transformation-trends-5-768x291.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Customer privacy has renewed corporate interest.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">However, all these increases in privacy have led to negative reviews and outlooks from customers. Therefore, even though a lot of companies will continue to invade customer privacy, others will use their digital transformations as a chance to brand themselves a transparent, less-intrusive company. Look for a lot of companies to offer optional customer opt-ins with new technological data advancements.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As with any type of trend, there’s always the possibility of drastic change. Take these potential trends with a grain of salt and be ready to pivot focuses as the technological landscape continues to evolve quickly.\u003C\u002Fp>",4,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192905\u002Fdigital-transformation-trends-6.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192905\u002Fdigital-transformation-trends-6-450x418.jpg","Workers using a magnifying glass to examine trends.",743,800,[42],{"id":43,"slug":43,"title":44,"path":45},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F10\u002F19195306\u002Fsoftware-as-a-service-10-450x239.jpg",18755,"software-as-a-service","Software as a Service (SaaS) – Third-party software that works for you","Software as a service provides marketing teams with tools to succeed. Learn more about what SaaS is and how it improves your business.","\u002Fblog\u002Fsoftware-as-a-service\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193338\u002Fshared-drive-11-450x290.jpg",21230,"shared-drive","Shared Network Drive: Considerations and Available Alternatives","Shared drives help teams upload and share files, but they also have limitations. Learn more about what a shared network drive can and can’t do.","\u002Fblog\u002Fshared-drive\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193104\u002Frfp-template-2-450x300.jpg",37775,"rfp-template","RFP templates: What they are, what to include, and how to build yours","Companies need a general layout, outline and structure to follow in order to create successful proposals. Here's all you need to know about RFP templates.","\u002Fblog\u002Frfp-template\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787137035346]