[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-digital-transformation":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",36707,{"id":24,"name":25},"author-0301142015","Canto","2019-11-07T05:57:09","2025-12-18T13:00:57","An innovative guide to digital transformation","digital-transformation","What is digital transformation? A prolific guide","A digital transformation keeps companies technologically relevant and prepares them to compete with rival businesses. Learn more about it here.","Chances are you already use plenty of new technology in your everyday business processes. It’s also just as likely that you’re a long way off from satisfied with the state of your company’s digital outlook. When this is the case, it’s time to look for ways to move from older, physical formats into digital ones […]","Chances are you already use plenty of new technology in your everyday business processes. It’s also just as likely that...","\u003Cp class=\"wp-block-paragraph\">Chances are you already use plenty of new technology in your everyday business processes. It’s also just as likely that you’re a long way off from satisfied with the state of your company’s digital outlook. When this is the case, it’s time to look for ways to move from older, physical formats into digital ones – it’s time to undergo a digital transformation.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-digital-transformation\">What is digital transformation?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Digital transformation is the overhaul of existing business procedures and elements into new digital technologies. It is a company change from physical formats into digital. Digital transformation introduces digital technology into all areas of a company, including how the business communicates with customers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To help you get a firm grasp of digital transformation in action, here’s an example of how a company might undertake one. Let’s say a security company stores information on pen and paper inside a locked cabinet. They also use walkie talkies to communicate with one another. Digital transformation for this particular company would look like the following:\u003C\u002Fp>\u003Col class=\"wp-block-list\">\u003Cli>Transfer the records and information from paper onto a computer system\u003C\u002Fli>\u003Cli>Upgrade from walkie talkies to smart phones\u003C\u002Fli>\u003C\u002Fol>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193313\u002Fdigital-transformation-2.jpg\" alt=\"A group of coworkers surrounded by computer data.\" class=\"wp-image-36715\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193313\u002Fdigital-transformation-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193313\u002Fdigital-transformation-2-450x253.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193313\u002Fdigital-transformation-2-768x431.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">There are basic physical upgrades in each transformation.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Though each company’s transformation looks differently, this is a good example to get you thinking about the process. Here’s a guide to help with your own digital transformation:\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-is-it-important\">Why is it important?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are a lot of conveniences that come along with new technology. However, more importantly is the fact that without an \u003Ca href=\"https:\u002F\u002Fwww.zdnet.com\u002Farticle\u002Feveryone-is-going-digital-but-just-what-does-that-mean\u002F\" target=\"_blank\" rel=\"noopener\">automated overhaul\u003C\u002Fa>, companies fall behind. Essentially, digital transformations are no longer a choice but a requirement. This is especially true for businesses that are failing and need to evolve. It has become the status quo, which has required companies to follow suit in order to not fall behind.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One vital aspect of technology is data, which is a rapidly growing element. Companies now have large quantities of data. They therefore need technology to store and analyze this information. With a digital transformation, they’re able to make the best out of all the data they’ve gathered over the years.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193312\u002Fdigital-transformation-4.jpg\" alt=\"A space reprensentation of data.\" class=\"wp-image-36720\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193312\u002Fdigital-transformation-4.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193312\u002Fdigital-transformation-4-450x253.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193312\u002Fdigital-transformation-4-768x432.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Growing data lets companies analyze more situations and come up with more solutions.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--basic-elements-of-a-transformation\">Basic elements of a transformation\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Note first that all digital transformations are specific and different from company to company. However, there are some basic elements to each that lay a foundation for each enterprise to follow. Here are the three factors of the process that seem to be universal:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Workplace implementation and involvement\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A digital transformation should aim to create a larger involvement among an entire company from department to department. As the process begins to take place, team members should get a chance to collaborate further than previously possible. This change is exponential and shows through in many areas of a business.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Customer participation\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Digital inventions and evolution have revolutionized the customer experience. A digital transformation aspires to give customers the best possible encounter with a company. Technology, for example, is capable of gathering large amounts of data on each customer, letting businesses cater to them directly.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Products\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As companies shift their operations in-house to digital, their products typically follow suit. An example is a pair of sunglasses that can record audio and video or a mirror that tells the weather. This is not only a convenience for customers, it also allows companies to stay connected to sales and continually suggest further products.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"416\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193313\u002Fdigital-transformation-3.jpg\" alt=\"A woman wearing smart glasses.\" class=\"wp-image-36718\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193313\u002Fdigital-transformation-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193313\u002Fdigital-transformation-3-450x234.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193313\u002Fdigital-transformation-3-768x399.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Products like smart glasses are perfect examples of the new digital landscape.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--how-to-implement-your-own-digital-transformation\">How to implement your own digital transformation\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The very first step in this process is creating a \u003Ca href=\"\u002Fblog\u002Fdigital-transformation-strategy\u002F\">digital transformation strategy\u003C\u002Fa> to lay out the details of what ways you’re planning on shifting to digital. After this is done, you’ll want to study the ways to best incorporate new technology into your products, customer services and workflow.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Once you have a firm grasp of the ways in which you want to update, it’s time to ensure full awareness at all times. This is best accomplished through meetings, newsletters and other ways to spread the word. The more people informed within your company, the better.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Identify the different ways a digital transformation could benefit your company. You’ll be surprised at how many areas need a technological upgrade. Finally, you’ll see how powerful this upgrade can be.\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193314\u002Fdigital-transformation.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193314\u002Fdigital-transformation-450x221.jpg","A finger pressing a digital transformation key on a keyboard.",393,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192217\u002Fremote-collaboration-1-450x281.jpg",42744,"5-tips-to-make-the-most-of-remote-collaboration","5 tips to make the most of remote collaboration","Coronavirus is transforming the way we work. These five pointers will help your team bridge the distance.","\u002Fblog\u002F5-tips-to-make-the-most-of-remote-collaboration\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192326\u002F1-300x450.jpg",45037,"creative-spotlight-georgina-reed-equip","Creative Spotlight: Communicating through design with Georgina Reed from Equip Outdoor Technologies","Georgina Reed, graphic designer at Equip Outdoor Technologies, shares insights into her work and talks about what she’s learned in her 16 years at Equip.","\u002Fblog\u002Fcreative-spotlight-georgina-reed-equip\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192642\u002FChristyDuggan_CCC-1-450x243.jpg",40327,"creative-spotlight-christy-duggan-counter-culture-coffee","Working for your dream brand with Christy Duggan from Counter Culture Coffee","We talked with Christy Duggan, visual designer at Counter Culture Coffee, about her exciting job at a company dedicated to coffee perfection and sustainability.","\u002Fblog\u002Fcreative-spotlight-christy-duggan-counter-culture-coffee\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374893771]