[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-distinctive-assets":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",39617,{"id":24,"name":25},"author-0301142015","Canto","2020-01-15T10:56:14","2025-11-12T11:12:44","The importance of distinctive assets for modern companies","distinctive-assets","Distinctive assets stand out and connect your products and services to your company. Here's a complete breakdown of what they are and why they're important.","Distinctive assets are things unique to your brand alone that give customers a reason to continue using your product or service. It’s important you know exactly what they are and how to create them. Here’s a guide to get you started. What are distinctive assets? Distinctive assets are positive enterprise features that are specific and […]","Distinctive assets are things unique to your brand alone that give customers a reason to continue using your product or...","\u003Cp class=\"wp-block-paragraph\">Distinctive assets are things unique to your brand alone that give customers a reason to continue using your product or service. It’s important you know exactly what they are and how to create them. Here’s a guide to get you started.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-are-distinctive-assets\">What are distinctive assets?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Distinctive assets are positive enterprise features that are specific and unique to a certain company and brand. They are highly important property because of how well they create synergy between a product, customers and the brand. Distinctive assets essentially determine how well a company differentiates itself from competition.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One thing to keep in mind is that a company creates uniqueness with their culture rather than their product for the most part. An example that demonstrates this is the \u003Ca href=\"https:\u002F\u002Fwww.coca-cola.com\u002F\" target=\"_blank\" rel=\"noopener\">Coca-Cola\u003C\u002Fa> soda company. Anyone who has drank Coke and Pepsi know that they’re similar. They’re both the same color and similar taste. It stands to reason that a lot of people couldn’t even tell the difference between the two. However, Coca-Cola has plenty of distinctive assets that separate them from other brands due to the culture they’ve created.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-39624\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192755\u002Fdistinctive-assets.jpg\" alt=\"A Coke bottle in a puddle.\" class=\"wp-image-39624\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192755\u002Fdistinctive-assets.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192755\u002Fdistinctive-assets-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192755\u002Fdistinctive-assets-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Coca-Cola has a lot of unique elements that make it stand out.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--how-to-create-a-distinctive-brand\">How to create a distinctive brand\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now that you have a solid understanding of what distinctive assets are, work your way backwards to determine how to create a distinctive brand. We already know, as referenced above, some concrete ways customers relate unique qualities with a specific company. In order to replicate this roughly, we can start at the end result and use it to find where to begin. Note also that there are differing types of elements, such as \u003Ca href=\"\u002Fglossary\u002Fdigital-assets\u002F\">digital assets\u003C\u002Fa>, etc.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The product or service is the end result but it’s certainly not the most important thing when creating a distinctive asset. Since we know a lot of products and services are exactly the same, the most important thing is how our assets drive customers to our product. Therefore, it makes sense that when creating distinctive assets, we should focus on our company culture. A unique culture represented by a distinctive asset is the difference between a customer choosing you over your competition.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-39630\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"657\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192754\u002Fdistinctive-assets-3.jpg\" alt=\"A red chair among darker chairs.\" class=\"wp-image-39630\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192754\u002Fdistinctive-assets-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192754\u002Fdistinctive-assets-3-450x370.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192754\u002Fdistinctive-assets-3-768x631.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Unique elements give customers a reason to choose you.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--why-are-they-valuable\">Why are they valuable?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The absence of brand recognition in campaigns is the absence of success. Picture for a moment that you hire a group to create a powerful video that you will be able to share with audiences to promote your brand. The video is highly popular and gets a lot of good attention. However, you forget to input anything unique about your brand into it. Even though technically the video is “successful”, it is in fact not successful at all, at least for your company. Take this same scenario and make the video something that is powerful and also reminds audiences of your brand and you’ll have success.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The value of a distinctive asset comes from its ability to link all your new campaigns, advertisements and products to your brand in the minds of your customers. A company’s jingle isn’t valuable in the sense that it’s a beautiful piece of songwriting and performance. It’s instead valuable because it is a distinctive asset that reminds customers of your company and bolsters your brand.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-39633\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192754\u002Fdistinctive-assets-4.jpg\" alt=\"A brand bubble on a notepad.\" class=\"wp-image-39633\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192754\u002Fdistinctive-assets-4.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192754\u002Fdistinctive-assets-4-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192754\u002Fdistinctive-assets-4-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A company element only becomes important when it signifies your brand.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--some-ways-to-utilize-them\">Some ways to utilize them\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now that you have an understanding of how important it is to build distinctive assets for your brand, it’s time to learn how to put them to work in your favor. There are numerous elements that qualify as distinctive assets but not all of them work in every situation. The first step, then, is to make sure whichever avenue you wish to use them in is logical. For example, a specific type of advertisement might not benefit from having a certain distinctive asset in it. There are a lot of ways to determine when or when not to use distinctive elements and most of them are common sense. In fact, all it requires is a little bit of brainstorming and collaboration. Essentially, if you create a somber, dramatic video ad, your company jingle (a distinctive asset) likely doesn’t fit anywhere in the video. This is an obvious example but it helps easily demonstrate the point.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Make sure you give your audience and customers a chance to link communication and advertisements to your brand every time. For example, if a company sells and ships athletic tape exclusively, they might have a unique way of packaging their shipping boxes using a recognizable form of their tape to seal them. This type of use connects your distinctive assets with your audience at every opportunity.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Cement the power of your brand through unique elements that stand out in the minds of your customers. The further you go to differentiate yourselves, the deeper your connection with customers will be.\u003C\u002Fp>",4,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192755\u002Fdistinctive-assets-2.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192755\u002Fdistinctive-assets-2-450x308.jpg","A red pencil among many grey pencils.",548,800,[42],{"id":43,"slug":43,"title":44,"path":45},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185455\u002Fmost-popular-email-clients-feature-450x263.png",56970,"most-popular-email-clients","Most popular email clients in 2021","Where are most people opening your emails? We break down the most popular email clients and show you how to use that knowledge to improve your emails. ","\u002Fblog\u002Fmost-popular-email-clients\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F05\u002F19193055\u002Fmov-video-file-15-450x450.jpg",18876,"mov-video-file","Pitfalls and positives of the MOV video file","The video file MOV is a powerful extension capable of high quality resolution and small sizes. Read more to learn its extensive video features.","\u002Fblog\u002Fmov-video-file\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F16173553\u002FCanto_Guide_Digital-Asset-Management-for-Content-and-Creative-Teams-3-450x236.jpg",44240,"how-to-use-microsoft-powerpoint","How to use PowerPoint: A beginner’s guide to creating polished slides","New to Microsoft PowerPoint? This beginner's guide covers everything you need to create professional presentations — from using templates and designing slides to adding text, charts, and animations. Learn how to save your work, collaborate with teammates in real time, and share presentations with ease. Whether you're building a business proposal, academic project, or marketing pitch, this step-by-step PowerPoint tutorial will get you up and running quickly.","\u002Fblog\u002Fhow-to-use-microsoft-powerpoint\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789016513400]