[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-email-automation":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",52296,{"id":24,"name":25},"author-0301142015","Canto","2020-12-30T16:39:30","2025-11-21T11:01:54","Set it and forget it: A guide to email automation","email-automation","Email automation made easy (with examples)","Should you automate your emails? Where do you even start? We’ll walk you through all you need to know, with great examples of email automation in action. ","Email marketing campaigns guide customers on a journey of discovery, but only if you time things right. No matter how great the content, generic or irrelevant emails will turn customers off. Whether you have a hundred customers or a million, designing individualized marketing campaigns for each one wouldn’t be feasible. Fortunately, email automation customizes the […]","Email marketing campaigns guide customers on a journey of discovery, but only if you time things right. No matter how...","\u003Cp class=\"wp-block-paragraph\">Email marketing campaigns guide customers on a journey of discovery, but only if you time things right. No matter how great the content, generic or irrelevant emails will turn customers off.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Whether you have a hundred customers or a million, designing individualized marketing campaigns for each one wouldn’t be feasible. Fortunately, email automation customizes the timing for you.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In this overview, we’ll show you how email automation creates a personalized experience for every subscriber on your list.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-email-automation\">What is email automation?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Email automation is a marketing strategy in which customers’ actions automatically trigger certain emails. Compared to bulk emails sent to a whole list or segment, automation creates a more customized experience, with emails perfectly timed to each customer’s activity. Common triggers include purchases, sign-ups and birthdays.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--advantages-of-automated-emails\">Advantages of automated emails\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Automated emails offer several advantages mass emails don’t, making them well worthwhile. Consider the following benefits as you decide if email automation should be part of your email marketing strategy.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">A better customer experience\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">One of the biggest \u003Ca href=\"\u002Fblog\u002Fbenefits-of-email-marketing\u002F\">benefits of email marketing\u003C\u002Fa> is easy personalization. With automated emails, you sync each customer’s email experience perfectly to their journey with your products. The result: more relevant emails that create a genuine experience and build a stronger relationship with your brand.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">More conversions\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The benefits of more relevant, perfectly timed marketing emails extend well beyond long-term relationship-building. Automated emails perform better – up to 2.5 times better, according to some estimates. It’s not hard to imagine why. People engage more with content that’s relevant to them.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"534\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190119\u002Femail-automation-general.jpg\" alt=\"Automated emails announcing end of free trial and shipped order.\" class=\"wp-image-52206\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190119\u002Femail-automation-general.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190119\u002Femail-automation-general-450x401.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Less work for you\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Imagine how much work it would take to manually create personalized email campaigns for each customer. It would be impossible even for a small company doing \u003Ca href=\"\u002Fblog\u002Flocal-email-marketing\u002F\">local email marketing\u003C\u002Fa>, let alone a multinational company with millions of customers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Automation makes this intricate level of personalization possible.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Sure, it takes work upfront as you set up campaigns and decide what messaging goes best with which triggers. But once it’s set up, email automation runs itself in the background, and you can turn your attention to other things.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--email-automation-inspiration\">Email automation inspiration\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The options for email automation are practically endless. Whatever your business and marketing needs, there’s an email automation for you.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Need some ideas to get started? Here are some of the most common types of automated emails.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Welcome email\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Perhaps the most common email automation is the welcome email. Email marketing is all about fostering a relationship with each customer, and a welcome email starts that relationship off on the right foot. You’ll need a few different welcome emails for different situations, for example one for new customers and another for new newsletter subscribers.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"534\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190117\u002Femail-automation-welcome.jpg\" alt=\"Welcome emails from Xfinity and AirBnB.\" class=\"wp-image-52211\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190117\u002Femail-automation-welcome.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190117\u002Femail-automation-welcome-450x401.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Follow-up after a purchase\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A product purchase is the perfect trigger for all kinds of email automations. Here are some emails to send your customers after they take the plunge and click the ‘buy now’ button.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Purchase confirmation\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Communication is key to building trust of your brand, and purchase confirmation emails are especially important.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Imagine this: You decide to order something from a new online store with great-looking products. You enter your credit card details and… crickets. Nothing in your inbox. You’d be a little worried, right?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Keep your communication channels open and send an automated confirmation email for each purchase. Otherwise, your customers may worry they’ve fallen through the cracks.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Post-purchase engagement\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">The moment a customer makes a purchase is when their engagement is at its absolute highest. Everybody likes new stuff! So tap into that excitement and shape it into an even more positive brand experience.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Got tutorials showing off your software’s most popular features? Send them to new users so they can dive in head first. Just sold someone a handcrafted piece of furniture? Email them some maintenance tips so they can take pride in caring for their new purchase.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"583\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190118\u002Femail-automation-instructions.jpg\" alt=\"Emails from Adobe and Away with tips for how to use products.\" class=\"wp-image-52208\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190118\u002Femail-automation-instructions.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190118\u002Femail-automation-instructions-450x437.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch4 class=\"wp-block-heading\">Upselling\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Customers’ recent purchases are valuable information you can use to suggest other products they might find useful. You’ll recognize this tactic if you’ve ever booked a flight and gotten hotel and rental car suggestions in your inbox the next day.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Similarly, a customer who just bought a new phone might be in the market for a phone case. Someone who just bought a new sofa might be redecorating. It’s the perfect time to show them lamps and throw pillows in a similar style.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Reviews\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">I don’t need to tell you how important reviews are for businesses – or that disgruntled customers are more likely to leave them. Nudging all your customers to leave a review will prompt the happy majority to put in a good word for you too. An automated reminder email a few weeks after purchase helps you time the request just right.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"441\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190118\u002Femail-automation-review.jpg\" alt=\"Emails requesting product reviews from Target and Casper.\" class=\"wp-image-52210\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190118\u002Femail-automation-review.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190118\u002Femail-automation-review-450x331.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch4 class=\"wp-block-heading\">Repeat business\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Remember that automated emails don’t have to immediately follow the action that triggers them. Some – like review reminders – should follow after a few weeks. With others, it could be months.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Companies with a subscription model should ramp up their emails to customers nearing their renewal period. And if you sell a product with a replacement cycle, like running shoes, the best time to encourage repeat business is several months after the initial purchase.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Nurturing during a free trial\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">An email automation can be as simple as a single email, or an intricately timed campaign. Let’s say you offer a free trial for \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> software – something we happen to know a bit about.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"255\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190120\u002Femail-automation-canto.jpg\" alt=\"Three automated emails sent by Canto during a free trial.\" class=\"wp-image-52204\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190120\u002Femail-automation-canto.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190120\u002Femail-automation-canto-450x191.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A series of automated emails – triggered when someone signs up for the trial – is the perfect way to guide leads through the trial and make sure they have a good experience. First, welcome them to the trial. Then, follow up periodically with helpful resources highlighting popular features. Remind users when their trial’s about to end, and when it does, point them to their purchasing options.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Abandoned cart email\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Another popular automated email is the \u003Ca href=\"\u002Fblog\u002Fabandoned-cart-email\u002F\">abandoned cart email\u003C\u002Fa>. These emails entice users who put an item in their cart (but never checked out) to come back and complete the purchase. It’s worth the effort: Abandoned cart emails have a high conversion rate.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With copy like “Oops! You forgot something!” a lot of abandoned cart emails run the risk of sounding entitled or demanding. I especially like these examples from Everlane and Casper, because they avoid that. The copy is clever, while still keeping things upbeat and positive.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"492\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190121\u002Femail-automation-abandoned-cart.jpg\" alt=\"Abandoned cart emails from Everlane and Casper stating "you have great taste" and "come back to bed."\" class=\"wp-image-52202\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190121\u002Femail-automation-abandoned-cart.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190121\u002Femail-automation-abandoned-cart-450x369.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Abandoned carts are rarely an oversight. More likely, the customer just hasn’t made up their mind about the purchase. So considering adding something to your abandoned cart email to seal the deal, like glowing reviews or even a discount code.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Birthday email\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A birthday message from an old friend helps keep the connection alive. It’s no surprise lots of successful brands try to replicate this effect with their customers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Birthday emails tick a lot of boxes for email marketing best practices: There’s an occasion, they’re personal and they offer something of value. So why not ask new newsletter subscribers for their birthdays and send them a little treat once a year. After all, who doesn’t like to feel special on their birthday?\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"537\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190120\u002Femail-automation-birthday.jpg\" alt=\"Birthday emails from Subway and Nike.\" class=\"wp-image-52203\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190120\u002Femail-automation-birthday.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190120\u002Femail-automation-birthday-450x403.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--how-to-set-up-email-automations\">How to set up email automations\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">For many types of automations, all you need is an email marketing tool like Mailchimp. These systems automatically integrate welcome emails and other automations into sign-up forms and offer date-trigger features for holiday and birthday emails.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Similarly, any online shop setup will include order confirmation emails as part of its workflow. And if your email system marketing system is part of your CRM (or synched with your CRM) you’ll have even more options for setting up automated emails based on purchase triggers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If your systems aren’t already integrated, another option is a workflow automation tool like \u003Ca href=\"https:\u002F\u002Fzapier.com\u002F\" target=\"_blank\" rel=\"noopener\">Zapier\u003C\u002Fa>. This allows you to coordinate between systems, so actions in one program can trigger a response – like sending an email – in another.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"381\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190118\u002Femail-automation-mailchimp.png\" alt=\"Screenshot of Mailchimp email automation menu.\" class=\"wp-image-52209\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190118\u002Femail-automation-mailchimp.png 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190118\u002Femail-automation-mailchimp-450x286.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--set-it-and-forget-it-for-a-while\">Set it and forget it (for a while)\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Once you’ve set up your email automations, you can kick back, relax and focus on other tasks on your to-do list. Done and dusted, right? Not quite.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Just like any other campaign, you’ll need to track automated emails’ performance and make adjustments as needed. So schedule some time to check in now and then to see how things are going.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">After all, the point of email automation is to send emails that are relevant and engaging for your customers. Relationship-building can’t be totally automated. So plan your email automations with care and creativity, and listen to what your customers are telling you with their clicks and opens.\u003C\u002Fp>",7,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190120\u002Femail-automation-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190120\u002Femail-automation-feature-450x263.jpg","Illustration of email automation.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193658\u002Fyoutube-for-business-13-450x300.jpg",21099,"youtube-for-business","YouTube for business: Create a channel that builds your brand","A YouTube account for your business puts your brand in motion. Learn about the simple steps needed to create your own video platform and several basic rules.","\u002Fblog\u002Fyoutube-for-business\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190243\u002Femail-newsletter-feature-450x263.jpg",51705,"email-newsletter","Rethinking a classic format: How to get more out of your email newsletter","Whether you're just getting started or stuck in a newsletter rut, this guide will help you make your email newsletter shine, whatever your marketing goals. ","\u002Fblog\u002Femail-newsletter\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190014\u002Fwelcome-email-feature-450x263.jpg",52468,"welcome-email","First impressions matter: Welcome email examples to learn from","How do you write a great welcome email? These examples from top brands show how to start your email relationship off on the right foot.","\u002Fblog\u002Fwelcome-email\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790830905133]