[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-email-list-management":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",51928,{"id":24,"name":25},"author-0301142015","Canto","2020-12-11T14:21:31","2025-11-21T11:01:18","Email list management: Cultivate a thriving mailing list","email-list-management","Email list management – 7 tips for healthy growth","Are you doing everything you should to stay out of the spam folder? These smart email list management techniques will boost your reputation.","A mailing list is like a garden: It won’t flourish unless you tend to it. So let’s take a moment to give yours the attention it deserves. We’ll go over the basics of email list management, so you can cultivate a thriving list of contacts that will serve you well for years to come. Email […]","A mailing list is like a garden: It won’t flourish unless you tend to it. So let’s take a moment...","\u003Cp class=\"wp-block-paragraph\">A mailing list is like a garden: It won’t flourish unless you tend to it. So let’s take a moment to give yours the attention it deserves. We’ll go over the basics of email list management, so you can cultivate a thriving list of contacts that will serve you well for years to come.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-email-list-management\">What is email list management?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Email list management is the practice of maintaining a healthy list of email marketing contacts. Marketers manage lists by bringing in new subscribers, organizing contacts into segments and removing addresses that bounce. A well-maintained list improves campaign performance and protects the sender’s reputation with email clients.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">Email list management may sound like a chore, but with the right systems in place, it only takes occasional maintenance. Keep the following principles in mind to get your list in tip-top shape.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--use-the-right-tools\">Use the right tools\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Dedicated email marketing tools like Mailchimp are relatively inexpensive and will make the task of list management much easier.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One of the biggest benefits these tools provide are features that allow customers to manage their subscriptions themselves. You can still add and delete contacts manually, but most of the work managing your list happens in the background.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Most tools also use tags and filters to make it easy to organize your subscribers into groups and segments for targeted campaigns.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190200\u002Femail-list-management-tools.jpg\" alt=\"Illustration of a woman digging in a garden growing email contacts.\" class=\"wp-image-51983\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190200\u002Femail-list-management-tools.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190200\u002Femail-list-management-tools-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--plant-seeds-with-new-subscribers\">Plant seeds with new subscribers\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">One of the great things about email marketing is that as your list grows, you reach more people with the same amount of effort. As you acquire new email contacts, start your email relationship off on the right foot. After all, happy subscribers are engaged subscribers. A little effort upfront means more clicks and opens down the line.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Set expectations\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">When customers sign up to your \u003Ca href=\"\u002Fblog\u002Femail-newsletter\u002F\">email newsletter\u003C\u002Fa>, be clear about what they can expect. This entices new subscribers to join, and prevents misunderstandings that could cause people to unsubscribe.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"223\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190200\u002Femail-list-management-signup-copy.png\" alt=\"Screenshot of an email sign-up form with information about content and cadence.\" class=\"wp-image-51982\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190200\u002Femail-list-management-signup-copy.png 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190200\u002Femail-list-management-signup-copy-450x167.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Use double opt-in\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Email marketing is a direct and intimate line of communications. A warm and welcoming email to new subscribers starts that relationship off on a positive note.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A welcome email is also the perfect opportunity to verify each new email address with a double opt-in system. Double opt-in requires new email subscribers to confirm their email address by clicking a link in an email before they’re added to your list.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This allows you to verify that subscribers are using their real email address. Fake subscribers lead to bounces – or the account’s real owner marking your emails as spam. Both are bad for your sender reputation, so verify upfront to save yourself the trouble of weeding them out later.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--divide-your-list-into-segments\">Divide your list into segments\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Email segmentation divides email contacts into categories, making it easy to customize campaigns to different groups. You can segment contacts according to any criteria, including location, customer status, purchase history and more.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190201\u002Femail-list-management-segmentation.jpg\" alt=\"Illustration of man in garden grouping email contact 'plants' into segments.\" class=\"wp-image-51981\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190201\u002Femail-list-management-segmentation.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190201\u002Femail-list-management-segmentation-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Segmented email campaigns perform better than unsegmented ones – a lot better. \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Ffeatures\u002Fsegmentation\u002F\" target=\"_blank\" rel=\"noopener\">Mailchimp\u003C\u002Fa> did the math and found that segmented campaigns sent via their platform get 23% more opens and 49% more clicks on average. That’s a big jump, but not a surprising one. Of course people are more likely to engage with content that’s customized for them.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The best way to segment your list depends on your business and products. For best practices and inspiration, check out our article on \u003Ca href=\"\u002Fblog\u002Femail-segmentation\u002F\">email segmentation\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--fill-in-missing-data\">Fill in missing data\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The more information you have about subscribers, the more options you have for personalization and segmentation. If you just have a contacts’ email addresses, your options are pretty limited. Just one additional piece of information – a location or first name – opens up new personalization options.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">And of course, if you want to group your subscribers into segments, you’ll need to keep track of who’s in which segment. Most email marketing systems use features like tags and lists to make grouping contacts easy.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Fortunately, much of this work can be automated. For example, you can sync your email marketing tool with your CRM. That way, when you close a deal, contacts move from the ‘lead’ segment to the ‘customer’ segment automatically.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"310\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190202\u002Femail-list-management-gender.png\" alt=\"Email sign up form for fashion retailer giving option for gender segmentation.\" class=\"wp-image-51977\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190202\u002Femail-list-management-gender.png 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190202\u002Femail-list-management-gender-450x233.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">You can also collect information from subscribers themselves right in your \u003Ca href=\"\u002Fblog\u002Femail-sign-up-forms\u002F\">email sign-up forms\u003C\u002Fa>. Just make sure not to demand more personal details than you actually need. Joining your mailing list should be as frictionless as possible, and filling out a long form is much more work than just entering an email address.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--keep-an-eye-on-engagement\">Keep an eye on engagement\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">An engaged list is a healthy list, so keep an eye on your opens and clicks.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The insights you glean tracking performance metrics over time will help you understand your list better. Do they engage more with industry insights than customer success stories? Do they respond to personalization? Does your \u003Ca href=\"\u002Fblog\u002Femail-click-through-rate\u002F\">click-through rate\u003C\u002Fa> drop off a cliff when you dial up your cadence?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When you send customers emails they want to receive, it’s good for the health of your list. Happy and engaged contacts are more receptive to future messaging, and less likely to unsubscribe. So pay attention to trends in your \u003Ca href=\"\u002Fblog\u002Femail-analytics\u002F\">email analytics\u003C\u002Fa> data and see what you can learn about your subscribers.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190202\u002Femail-list-management-optimization.jpg\" alt=\"Illustration of wilted email plant in a pot next to thriving email plant in a pot.\" class=\"wp-image-51979\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190202\u002Femail-list-management-optimization.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190202\u002Femail-list-management-optimization-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--make-it-easy-to-unsubscribe\">Make it easy to unsubscribe\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Getting off your email list should be just as easy as getting on it. This might seem counterintuitive. Why would you want to lose subscribers? But email lists are as much about quality as they are about quantity. Someone trapped on your list won’t convert to a sale. Instead, they’ll grow to dislike your brand more and more with each unwanted email.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To make unsubscribing easy, put a clearly marked unsubscribe link at the bottom of each email. This is a legal requirement in many parts of the world, but even if it weren’t, it’s still a best practice for email list hygiene to let unhappy subscribers go.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you want to make one last effort, consider an unsubscribe form that gives people the option to get emails less frequently instead of leaving your list altogether.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"345\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190203\u002Femail-list-management-cadence.jpg\" alt=\"Email unsubscribe form with option to adjust cadence.\" class=\"wp-image-51975\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190203\u002Femail-list-management-cadence.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190203\u002Femail-list-management-cadence-450x259.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-8--prune-your-list\">Prune your list\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Cleaning up your list periodically will keep your sender reputation intact, so you don’t land in the spam folder. Set aside some time each year for some list pruning.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Remove hard bounces\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Most email analytics distinguish between hard bounces and soft bounces. Soft bounces are the result of a temporary problem, like the recipient’s inbox being over capacity. Hard bounces mean the email address no longer exists – or was fake to begin with. It’s important to remove hard bounces from your contact list. Too many bounces, and email clients will start labeling your messages as spam.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190201\u002Femail-list-management-pruning.jpg\" alt=\"Illustration of gardener pruning emails off a bush, illustrating email list management.\" class=\"wp-image-51980\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190201\u002Femail-list-management-pruning.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190201\u002Femail-list-management-pruning-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Fix typos\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Before you delete an email address that’s bouncing, double-check that the problem isn’t a typo. If possible, cross reference any fixes with your customer database to make sure you’ve got the correct address. You don’t want to add a different person with a similar name to your list by ‘fixing’ a typo in an email address.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Remove duplicates\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Next, remove or merge duplicate entries to keep your subscriber count accurate and your information up-to-date.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Remove role accounts\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Addresses like support@company.com are often low-quality subscribers. If they haven’t engaged with an email in the past year, there’s a good chance whoever’s receiving your emails now isn’t the same person who originally signed up for them. Go ahead and cut them loose.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Reactivate or remove inactive subscribers\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Most email lists have some subscribers who never open or read any emails. These contacts may not have clicked the ‘unsubscribe’ button yet, but they might as well have.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"142\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190159\u002Femail-list-management-report-spam.png\" alt=\"Screenshot of Gmail's report spam button. \" class=\"wp-image-51991\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Inactive subscribers aren’t bringing you any returns, and they could actually do some harm. Less tech-savvy people might not know how easy it is to unsubscribe from a mailing list. If they click their email provider’s ‘mark as spam’ button instead, your sender reputation could take a hit.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Make one last effort to reactivate them with a \u003Ca href=\"\u002Fblog\u002Fre-engagement-email\u002F\">re-engagement email\u003C\u002Fa>. If they still don’t bite, consider taking them off your list.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-9--enjoy-the-fruits-of-your-labor\">Enjoy the fruits of your labor\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As with many things in email marketing, email list management requires a bit of work upfront, but can pay dividends over time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So set aside some time to tidy up your list and plant seeds for healthy growth. That way, when you send out future campaigns, you can be confident they’re resting on the steady foundation of a thriving mailing list.\u003C\u002Fp>",7,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190203\u002Femail-list-management-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190203\u002Femail-list-management-feature-450x263.jpg","Marketers planting email contacts in a garden.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190620\u002Femail-cadence-feature-1-450x262.jpg",50053,"email-cadence","Email cadence: How to find your email marketing stride","Are you emailing customers too much, or not enough? We’ll show you how to pick an email cadence that’s right for you. ","\u002Fblog\u002Femail-cadence\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F02\u002F19193717\u002Fembed-youtube-video-11-450x300.jpg",15892,"embed-youtube-video","The fastest way to embed YouTube video","Your days of searching “How do I embed a YouTube video?” are over. Learn how to embed YouTube video on any type of format (blog, website) in a few steps.","\u002Fblog\u002Fembed-youtube-video\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192359\u002Fgeo-blocking-25-450x270.jpg",20065,"geo-blocking","Geo-blocking: What it is, how it works, and why it matters for digital content","Geo blocking prevents unwanted users from accessing content – typically material that is copyrighted or restricted to a single location.","\u002Fblog\u002Fgeo-blocking\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787226414546]