[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-email-list":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",55804,{"id":24,"name":25},"author-0301142015","Canto","2021-03-01T15:28:23","2026-07-16T17:46:11","How to start an email list: A step-by-step guide for marketers","email-list","Starting from zero - Build an email list in 7 steps","If you want to promote your business using email, this guide is for you. Learn how to build an email list from scratch in seven easy steps. ","What is an email list, and how do you start one? Building an email list is the process of collecting opt-in contact information from current or prospective customers to establish a direct communication channel for email marketing. It typically involves selecting an email platform, creating sign-up forms, and driving targeted traffic to capture subscribers. A […]","What is an email list, and how do you start one? Building an email list is the process of collecting...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-an-email-list-and-how-do-you-start-one\">What is an email list, and how do you start one?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Building an email list is the process of collecting opt-in contact information from current or prospective customers to establish a direct communication channel for email marketing. It typically involves selecting an email platform, creating sign-up forms, and driving targeted traffic to capture subscribers. A well-built list is an owned marketing asset that gives brands direct access to their audience without relying on third-party algorithms. Managing that process effectively is where \u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">marketing resource management\u003C\u002Fa> comes in — it combines tools and processes that enable marketing teams to plan, execute, and measure campaigns with greater efficiency, including the systems that support email list growth and subscriber communication at scale.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--step-1-pick-an-email-marketing-tool\">Step 1: Pick an email marketing tool\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">First things first: you’ll want to use the right tool for the job. Dedicated email marketing platforms like \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002F\" target=\"_blank\" rel=\"noopener\">Mailchimp\u003C\u002Fa> are relatively inexpensive and automate much of the work of email marketing.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185741\u002Femail-list-mailchimp.jpg\" alt=\"Mailchimp user interface on a laptop.\" class=\"wp-image-55820\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185741\u002Femail-list-mailchimp.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185741\u002Femail-list-mailchimp-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">These services usually start around $10-20 per month, and even offer free options if your mailing list is under a few thousand contacts.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What should you look for in an email marketing tool? Many key features – like A\u002FB testing and customizable templates – are more about email campaigns themselves than building an email list. However, there are a few list-building capabilities you should keep an eye out for too.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Sign-up forms\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A sign-up form on your website will be a key part of your list-building efforts. So before buying any email marketing tool, make sure to check its features for adding new subscribers. Most will generate a form and provide a snippet of code to use on your website.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"242\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185741\u002Femail-list-signup-embed.png\" alt=\"HTML generated by Mailchimp to embed an email sign-up form on a website.\" class=\"wp-image-55821\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185741\u002Femail-list-signup-embed.png 600w, \u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185741\u002Femail-list-signup-embed-450x182.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Self-managed subscriptions\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Any good email marketing tool will make it easy for people to subscribe, unsubscribe and manage their preferences themselves. You can still add and delete contacts manually, but most of the work managing your list happens in the background.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">List segmentation options\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If you want to send different emails to different types of subscribers, you’ll need a way to sort and filter your list. This type of bulk customization is called \u003Ca href=\"\u002Fblog\u002Femail-segmentation\u002F\">email segmentation\u003C\u002Fa>. Email marketing platforms with features like tags and filters make it easy to do.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--step-2-sketch-out-a-strategy\">Step 2: Sketch out a strategy\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Before building an email marketing list, you’ll need a rough idea of whose emails you’re trying to attract and what you’ll do with them. It doesn’t have to be detailed or set in stone, but there are a few basic questions you should be able to answer.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Figure these things out first, because they will inform how you approach the next steps.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185740\u002Femail-list-strategy.jpg\" alt=\"A man and woman plan an email strategy on a whiteboard.\" class=\"wp-image-55822\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185740\u002Femail-list-strategy.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185740\u002Femail-list-strategy-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Who are you marketing to?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Are you trying to engage current customers? Show new customers what your brand has to offer? Attract subscribers from a certain industry?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Creating customer personas, imaginary people who represent your “typical” customer, can help you shape a strategy that’ll work best for your audience.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What do you want to get out of your email marketing?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">This one seems obvious. You want more sales! But consider how you plan to use email marketing to get there.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Think about short-term goals, like promoting a specific product or reaching a new customer type, but also long-term considerations like brand-building. With every email, you’re beaming your brand into customers’ inboxes. So start with your brand strategy and work backwards as you think about the types of emails you’ll send.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185733\u002Femail-list-laptop.jpg\" alt=\"Marketing email from Adobe on a laptop screen.\" class=\"wp-image-55853\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185733\u002Femail-list-laptop.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185733\u002Femail-list-laptop-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">What value will you provide subscribers?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A successful email marketing strategy is a symbiotic relationship. People won’t subscribe (or stay subscribed) unless you send them content they find useful.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Maybe the value is financial (like discounts and sales). Maybe they’ll get industry insights they can’t get anywhere else. Whatever it is, the value of your emails needs to be clear to you before you can communicate it to subscribers.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--step-3-write-a-welcome-email\">Step 3: Write a welcome email\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It might seem counterintuitive to write an email before you have anyone to send it to. But when people sign up to an email list, you should greet them right away with a \u003Ca href=\"\u002Fblog\u002Fwelcome-email\u002F\">welcome email\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This starts your email relationship off on the right foot, and sets the tone for what’s to follow.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With \u003Ca href=\"\u002Fblog\u002Femail-automation\u002F\">email automation\u003C\u002Fa>, you can set a welcome email to go out to all new subscribers, so have one drafted and ready to go before you move on to the next step.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185740\u002Femail-list-welcome.jpg\" alt=\"Man with coffee reads welcome email on a smart phone.\" class=\"wp-image-55824\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185740\u002Femail-list-welcome.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185740\u002Femail-list-welcome-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--step-4-put-a-sign-up-form-on-your-website\">Step 4: Put a sign-up form on your website\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">For most businesses, a prominent email sign-up form on the website is the fastest way to grow a mailing list.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are some things to keep in mind to maximize your form’s chance at success.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Placement\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Your email sign-up form will be hosted somewhere on your website. You’ve got three main options: a dedicated email sign-up page, a field on an existing page or a pop-up window.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If growing your list of email subscribers is a top priority, a pop-up form is the way to go. Pop-ups convert much better than inline forms. They’re impossible to miss, and they force a response: either sign up, or close the window.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185743\u002Femail-list-ace-tate.jpg\" alt=\"Screenshot of sign-up form for Ace and Tate's email list.\" class=\"wp-image-55815\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185743\u002Femail-list-ace-tate.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185743\u002Femail-list-ace-tate-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Program your pop-up window so it doesn’t accost users as soon as they enter the site, or interfere with key browsing behaviors. You wouldn’t want to interrupt someone just as they’re about to make a purchase!\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Exit intent forms, which appear when someone’s mouse movements signal they’re about to close a window or navigate away, are a great way to time things just right.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Messaging\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The second major consideration for an email sign-up form is the text introducing it. Make it clear how your subscribers benefit from joining your email list. Maybe they’ll be the first to know about new products and promotions. Maybe they get exclusive content delivered straight to their inboxes. Maybe they get a discount just for signing up.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Whatever the benefit, this isn’t the time to beat around the bush. Keep your copy short, snappy and clear.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"377\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185740\u002Femail-list-ten-percent.jpg\" alt=\"Email sign-up form offering subscribers a ten percent discount.\" class=\"wp-image-55823\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185740\u002Femail-list-ten-percent.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185740\u002Femail-list-ten-percent-450x283.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Fields\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The simplest sign-up forms are often the most effective. After all, you’re asking your customers to do something. Don’t make them work for it! Only ask for the information you really need – just an email address is usually enough.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are a few situations, however, when you might need to know a bit more. A fashion retailer may want to include a gender preference so they can market menswear to men and womenswear to women. A B2B company might need to know a subscriber’s job title or industry, so they can tailor their emails.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"310\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185741\u002Femail-list-gender-from.png\" alt=\"Sign-up form for email list showing preference options for men's and women's fashion.\" class=\"wp-image-55819\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185741\u002Femail-list-gender-from.png 600w, \u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185741\u002Femail-list-gender-from-450x233.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Just remember, each new field is an extra hurdle to signing up. Take a critical look at each field you add and ask yourself if it’s really necessary.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cem>Want to perfect your form even more? Check out our detailed guide to \u003Ca href=\"\u002Fblog\u002Femail-sign-up-forms\u002F\">email sign-up forms\u003C\u002Fa>.\u003C\u002Fem>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--step-5-drive-traffic-to-your-website\">Step 5: Drive traffic to your website\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now that you’ve got a sign-up form on your website, you need to make sure people see it. Here are a few strategies to consider.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Ads\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Every marketer knows that digital ads are a great way to reach new audiences. You may already be using ads and paid search to market your products. These same ads serve a double purpose. They build awareness and drive traffic to your website, where people will also encounter your sign-up form.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185743\u002Femail-list-ad.jpg\" alt=\"A woman drinking coffee sees an Instagram ad for houseplants on her phone.\" class=\"wp-image-55816\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185743\u002Femail-list-ad.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185743\u002Femail-list-ad-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Lead magnets\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">You can also draw new email subscribers to your website with lead magnets, another classic \u003Ca href=\"\u002Fblog\u002Femail-capturing\u002F\">email capturing\u003C\u002Fa> strategy. Lead magnets are high-quality pieces of content (a report, webinar, template etc.) that attract people to your email sign-up form. By placing this content behind a form, you are offering something of value in exchange for someone’s email address.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Once you’ve created a lead magnet, use digital ads, organic search and social media to help potential customers discover it.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--step-6-incorporate-email-into-your-workflows\">Step 6: Incorporate email into your workflows\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Your email sign-up form is the best way to collect emails for your email list, but it doesn’t have to be the only one.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185742\u002Femail-list-customer.jpg\" alt=\"A woman in a red shirt makes a payment at a trendy hair salon in an industrial space.\" class=\"wp-image-55817\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185742\u002Femail-list-customer.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185742\u002Femail-list-customer-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">For web shops and other online platforms, collecting emails is a natural part of doing business. Brick-and-mortar businesses can also incorporate email into everyday interactions with customers with online appointment bookings and digital receipts.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">However, there’s one method you should \u003Cstrong>never\u003C\u002Fstrong> use to grow your list: buying email addresses. Using purchased email lists will send you straight to the spam folder and harm your \u003Ca href=\"\u002Fblog\u002Femail-deliverability\u002F\">email deliverability\u003C\u002Fa> well into the future.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-8--step-7-stay-on-top-of-your-email-list\">Step 7: Stay on top of your email list\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Once your efforts have paid off and you’ve built a thriving email list, the real fun begins. It’s time to start designing campaigns, engaging your customers and learning from your \u003Ca href=\"\u002Fblog\u002Femail-analytics\u002F\">email analytics\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But don’t forget your list-building efforts entirely. Continue to plant seeds for healthy growth and set aside some time for \u003Ca href=\"\u002Fblog\u002Femail-list-management\u002F\">email list management\u003C\u002Fa>. That way, when you send out future campaigns, you can be confident they’re resting on the foundation of a thriving mailing list.\u003C\u002Fp>",7,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185742\u002Femail-list-feature2.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185742\u002Femail-list-feature2-450x263.jpg","Illustration of a contact from an email list with email imagery coming out of a phone.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190745\u002Femail-design-feature-450x263.jpg",49097,"email-design","Designing emails: A guide to better performance and more conversions","Email design is more than aesthetics. You want conversions, and smart design choices can help you get them.","\u002Fblog\u002Femail-design\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190014\u002Fwelcome-email-feature-450x263.jpg",52468,"welcome-email","First impressions matter: Welcome email examples to learn from","How do you write a great welcome email? These examples from top brands show how to start your email relationship off on the right foot.","\u002Fblog\u002Fwelcome-email\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190540\u002Femail-subject-lines-feature-450x263.jpg",50243,"email-subject-lines","Performance-boosting tips for email subject lines","Are your email subject lines holding you back? Use these simple methods to boost your open rates. ","\u002Fblog\u002Femail-subject-lines\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790053305568]