[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-email-marketing-resource":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",53426,{"id":24,"name":25},"author-0301142015","Canto","2021-01-27T13:29:38","2025-12-01T15:29:49","Email marketing resource round-up: The best tools, insights and advice for 2021","email-marketing-resource","Insanely helpful email marketing resources","Eight unique email marketing resources with tools and insights to build your skills and boost your campaigns. ","The right tools and advice make every job easier, and email marketing is no exception. Fortunately, there are some truly fantastic email marketing resources out there. So many, in fact, it can be hard to know where to start. To help narrow things down, I’ve put together a guide to some of my favorites. Whether […]","The right tools and advice make every job easier, and email marketing is no exception. Fortunately, there are some truly...","\u003Cp class=\"wp-block-paragraph\">The right tools and advice make every job easier, and email marketing is no exception. Fortunately, there are some truly fantastic email marketing resources out there. So many, in fact, it can be hard to know where to start.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To help narrow things down, I’ve put together a guide to some of my favorites. Whether you want to ignite your creativity, clean up your copywriting or make more data-based decisions, there’s a tool or website on this list for you.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So without further ado, here they are: eight insanely helpful email marketing resources.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--1-really-good-emails\">1. Really Good Emails\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"339\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185930\u002Femail-marketing-ressource-rge.jpg\" alt=\"Screenshot of the Really Good Emails homepage.\" class=\"wp-image-53438\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185930\u002Femail-marketing-ressource-rge.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185930\u002Femail-marketing-ressource-rge-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Really Good Emails lives up to its name. It’s a fantastic collection of marketing emails of all shapes and sizes, and my first stop when I need a bit of email inspiration. Seeing all the clever and beautiful emails other brands are putting out is sure to get your own creative juices flowing and leave you full of ideas.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The emails in the collection are… well, really good. The site also has a few notable features that make it an especially helpful resource.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Loads of filtering options\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Really Good Emails’ 7,000 emails (and counting) are a lot to sift through, but their filtering options help narrow things down. You can look at specific types of campaigns – \u003Ca href=\"\u002Fblog\u002Fabandoned-cart-email\u002F\">abandoned cart emails\u003C\u002Fa>, welcome emails, etc. – or filter by industry. You can also sort by company, which is great for studying how leading brands maintain a consistent voice and look across different types of content.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"348\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185929\u002Femail-marketing-ressource-starbucks.jpg\" alt=\"Screenshot showing collection of Starbucks emails in Really Good Emails.\" class=\"wp-image-53440\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185929\u002Femail-marketing-ressource-starbucks.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185929\u002Femail-marketing-ressource-starbucks-450x261.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Dive into the weeds\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Really Good Emails also offers behind-the-scenes details for each email they highlight. You can see how responsive design looks on different devices, find out which email service provider was used to send it and even how many emails a brand sends per month.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">And if you really want to look under the hood, you can sift through each email’s HTML code one line at a time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Where to find it:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Freallygoodemails.com\u002F\" target=\"_blank\" rel=\"noopener\">Really Good Emails\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--2-mailchimp\">2. Mailchimp\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"348\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185930\u002Femail-marketing-ressource-mailchimp.jpg\" alt=\"Screenshot from the Mailchimp website showing email marketing resources.\" class=\"wp-image-53437\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185930\u002Femail-marketing-ressource-mailchimp.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185930\u002Femail-marketing-ressource-mailchimp-450x261.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">If anyone knows email, it’s Mailchimp. An industry-leading email service provider, their tools sent over 300 billion emails in 2020. With that much real-life email performance data, Mailchimp can offer insights nobody else can.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">They’ve got tons of resources on their website, but three in particular that stand out.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Optimal send times\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">One great insight to come out of Mailchimp’s data is their analysis of email performance at different times.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"389\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185929\u002Femail-marketing-ressource-send-times.jpg\" alt=\"Graph from Mailchimp's Optimum Send Time Report showing different peaks for lawyers, bartenders, and nurses.\" class=\"wp-image-53439\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185929\u002Femail-marketing-ressource-send-times.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185929\u002Femail-marketing-ressource-send-times-450x292.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Sadly, there’s no universally ‘best’ time to send marketing emails. But there is lots of data to narrow things down. Mailchimp lays it all out in a way that’s easy to understand, so you can use their findings to find the right answer for your brand. Plus, helpful graphs and a humorous tone make this guide a joy to read.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Where to find it:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Finsights-from-mailchimps-send-time-optimization-system\u002F\" target=\"_blank\" rel=\"noopener\">Optimum Send Time Report\u003C\u002Fa>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Industry performance benchmarks\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Another set of numbers Mailchimp has crunched are average email performance metrics by industry. Email performance varies a lot from one industry to another. The average \u003Ca href=\"\u002Fblog\u002Femail-click-through-rate\u002F\">email click-through rate\u003C\u002Fa> in media and publishing is over three times that of the restaurant industry. So this is an especially handy resource.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The most important benchmark for email marketing is your own past performance. However, the Mailchimp averages are still a helpful guide to see how you stack up against other brands in your industry.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Where to find it:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Femail-marketing-benchmarks\u002F\" target=\"_blank\" rel=\"noopener\">Mailchimp industry benchmarks\u003C\u002Fa>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Case studies\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"346\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185931\u002Femail-marketing-ressource-case-study.jpg\" alt=\"Screenshot of a Mailchimp case study discussing Shapeways' 525% CTR increase.\" class=\"wp-image-53434\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185931\u002Femail-marketing-ressource-case-study.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185931\u002Femail-marketing-ressource-case-study-450x260.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Some email marketing advice can get pretty vague and theoretical, so real-life case studies about how real businesses use email marketing to get results are a breath of fresh air. Mailchimp’s customer success stories are designed to market Mailchimp’s tools. But they offer plenty of universal lessons about email marketing, making them well worth reading, whether you use Mailchimp or not.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Where to find them:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Fcustomers\u002F\" target=\"_blank\" rel=\"noopener\">Mailchimp case studies\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--3-campaign-monitor-s-blog\">3. Campaign Monitor’s blog\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"346\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185932\u002Femail-marketing-ressource-campaignmonitor.jpg\" alt=\"Screenshot of the Campaign Monitor blog.\" class=\"wp-image-53432\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185932\u002Femail-marketing-ressource-campaignmonitor.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185932\u002Femail-marketing-ressource-campaignmonitor-450x260.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Of course, Mailchimp isn’t the only email service provider in the game. Many of their competitors offer email marketing resources too, and Campaign Monitor’s blog stands out in particular.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">They offer well-written, thoughtful advice on niche topics.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Ever wondered exactly what to say when you email your customers on their birthdays? How to navigate the precarious waters of COVID-19 emails? Whether color choice affects email conversions? Whatever your question, Campaign Monitor has a blog post for you.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Where to find it:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Fwww.campaignmonitor.com\u002Fblog\u002F\" target=\"_blank\" rel=\"noopener\">Campaign Monitor’s blog\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--4-the-canto-blog\">4. The Canto blog\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"343\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185925\u002Femail-marketing-ressource-canto-blog-1.jpg\" alt=\"Screenshot showing email marketing resource articles on the Canto blog.\" class=\"wp-image-53617\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185925\u002Femail-marketing-ressource-canto-blog-1.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185925\u002Femail-marketing-ressource-canto-blog-1-450x257.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Enjoying this article? We’ve got lots more just like it. Our blog covers all the basics of email marketing, from strategy to fine-tuning.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Some great topics to start with:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca href=\"\u002Fblog\u002Femail-campaign-optimization\u002F\">Email campaign optimization\u003C\u002Fa> strategies\u003C\u002Fli>\u003Cli>Performance-focused \u003Ca href=\"\u002Fblog\u002Femail-design\u002F\">email design\u003C\u002Fa> tips\u003C\u002Fli>\u003Cli>How to get started with \u003Ca href=\"\u002Fblog\u002Femail-segmentation\u002F\">email segmentation\u003C\u002Fa>\u003C\u002Fli>\u003Cli>Our guide to \u003Ca href=\"\u002Fblog\u002Flocal-email-marketing\u002F\">local email marketing\u003C\u002Fa> for small businesses\u003C\u002Fli>\u003Cli>When to use \u003Ca href=\"\u002Fblog\u002Femail-marketing-vs-social-media\u002F\">email marketing vs. social media\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Where to find it:\u003C\u002Fstrong> \u003Ca href=\"\u002Fblog\u002F\">The Canto blog\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--5-testsubject\">5. Testsubject\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Did you know that 35-50% of email opens (depending on who’s counting) happen on mobile devices? We all know the importance of responsive email design, but how often do you think about mobile-friendly subject lines? If the answer is ‘not very often,’ now’s the time to start.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"296\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185929\u002Femail-marketing-ressource-subject.jpg\" alt=\"Long subject line on an iPhone screen cut off at the end.\" class=\"wp-image-53441\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Fortunately, the digital design company Zurb offers just the right tool for the job. Enter any combination of sender, subject line and preview text, and the Testsubject tool will show you how your email will appear on different mobile devices.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s well worth making a quick check in Testsubject part of your email workflow. You’ve put in lots of time and effort crafting high-performing \u003Ca href=\"\u002Fblog\u002Femail-subject-lines\u002F\">email subject lines\u003C\u002Fa>. The last thing you want is a narrow mobile screen hiding all your hard work behind an ellipsis.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Where to find it:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Fzurb.com\u002Fplayground\u002Ftestsubject\" target=\"_blank\" rel=\"noopener\">Zurb’s Testsubject\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--6-the-hemingway-editor\">6. The Hemingway Editor\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"346\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185930\u002Femail-marketing-ressource-hemingway.jpg\" alt=\"Screenshot showing sample annotations in the Hemingway app.\" class=\"wp-image-53436\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185930\u002Femail-marketing-ressource-hemingway.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185930\u002Femail-marketing-ressource-hemingway-450x260.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Email subject lines aren’t the only part of an email that needs to be short and snappy. People don’t exactly pore over emails. The text needs to be simple and easy to read (or even skim). That means you need short, uncomplicated sentences.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The Hemingway Editor tool is an easy way to check whether your writing is easy to understand. Named after the famously terse author, the tool roots out complicated language and suggests more straightforward alternatives.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The Hemingway editor is pretty ruthless (in a good way). Use it long enough, and you’ll soon find writing short, clear email copy has become second nature.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Where to find it:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Fhemingwayapp.com\u002F\" target=\"_blank\" rel=\"noopener\">The Hemingway Editor\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--7-your-own-brand-guidelines\">7. Your own brand guidelines\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185932\u002Femail-marketing-ressource-brand-guide.jpg\" alt=\"Colorful visual branding guide displayed on a laptop screen.\" class=\"wp-image-53431\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185932\u002Femail-marketing-ressource-brand-guide.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185932\u002Femail-marketing-ressource-brand-guide-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The absolute, number-one, most important resource for your email marketing is one you’ve already read. You may even have written it. That’s right, I’m talking about your organization’s brand guidelines.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With every email, you’re beaming your brand into subscribers’ homes, offices and pockets. Those intimate interactions add up to create a lasting impression, so it’s important to follow your company’s brand guidelines to a tee, so you’re always sending the right message.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you don’t have a comprehensive brand strategy already, our \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa> can help you get started.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-8--8-your-analytics-dashboard\">8. Your analytics dashboard\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"358\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185932\u002Femail-marketing-ressource-analytics.jpg\" alt=\"Laptop on a table with email analytics graphs on the screen.\" class=\"wp-image-53430\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185932\u002Femail-marketing-ressource-analytics.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185932\u002Femail-marketing-ressource-analytics-450x269.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">While we’re on the subject of in-house resources you shouldn’t overlook, let’s talk about your \u003Ca href=\"\u002Fblog\u002Femail-analytics\u002F\">email analytics\u003C\u002Fa> dashboard.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The email marketing resources I’ve outlined all offer great advice about what works for most campaigns, in most industries, most of the time. But every audience is unique, and your own email analytics data is the only resource that can tell you what your audience responds to best.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The insights and inspiration you get from other sources will point you in the right direction. But it’s only when you try that knowledge out on your own list that you know for sure whether it’ll work for you.\u003C\u002Fp>",6,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185931\u002Femail-marketing-ressource-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185931\u002Femail-marketing-ressource-feature-450x263.jpg","Laptop and desktop computer screens on a stylish desk, displaying email marketing resources.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190430\u002Femail-campaign-optimization-feature-450x263.jpg",50859,"email-campaign-optimization","Science for marketers: A guide to email campaign optimization","Email campaign optimization is all about experiments. We’ll show you how to think like a scientist to boost your performance.","\u002Fblog\u002Femail-campaign-optimization\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190214\u002Femail-marketing-vs-social-media-feature-450x263.jpg",51828,"email-marketing-vs-social-media","Email marketing vs. social media: Choose the right channel for your goals","Two very different tools for very different jobs. This side-by-side comparison of email marketing vs. social media will show you how to decide which is the best fit your marketing needs. ","\u002Fblog\u002Femail-marketing-vs-social-media\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185742\u002Femail-list-feature2-450x263.jpg",55804,"email-list","How to start an email list: A step-by-step guide for marketers","If you want to promote your business using email, this guide is for you. Learn how to build an email list from scratch in seven easy steps. ","\u002Fblog\u002Femail-list\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789707704259]