[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-email-marketing-software":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",57147,{"id":24,"name":25},"author-0301142015","Canto","2021-04-28T16:10:51","2025-11-21T11:06:31","How to choose email marketing software: A basic guide for 2021","email-marketing-software","Email marketing software: Top picks in 2021","Which email marketing software should you use? We narrow down the options and discuss what you should consider before you buy. ","Successful email marketing is a combination of creative inspiration and technical know-how. You’re brimming with ideas, but you’ll need the right tools to bring them to fruition. That’s where email marketing software comes in. This article will cover everything you need to know to find the right email marketing platform for you – and highlight […]","Successful email marketing is a combination of creative inspiration and technical know-how. You’re brimming with ideas, but you’ll need the...","\u003Cp class=\"wp-block-paragraph\">Successful email marketing is a combination of creative inspiration and technical know-how. You’re brimming with ideas, but you’ll need the right tools to bring them to fruition. That’s where email marketing software comes in.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This article will cover everything you need to know to find the right email marketing platform for you – and highlight some of the best options on the market today.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-email-marketing-software\">What is email marketing software?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Email marketing software helps you manage your email contacts, send email campaigns and track performance metrics like clicks and opens. Many types of email marketing software also include advanced features to design emails, optimize campaigns and personalize your communication with each subscriber.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-to-look-for\">What to look for\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Most email marketing software will give you the basics: A place to store your contact list and the ability to email the subscribers on it. However, there are a few variations and extra perks you should keep in mind to make sure you get one that’s right for you.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So before we get into recommendations, let’s go over some email marketing software’s most important functions, and what you should pay attention to for each one.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">List management\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Good email list management is the foundation of any successful email marketing strategy. If your list isn’t healthy and well-maintained, even the best marketing emails won’t make much impact.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here’s what you should look out for.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Subscribe and unsubscribe forms\u003C\u002Fstrong> – Any email marketing software worth its salt will provide \u003Ca href=\"\u002Fblog\u002Femail-sign-up-forms\u002F\">email sign-up forms\u003C\u002Fa> to add to a website. The same goes for the link to an \u003Ca href=\"\u002Fblog\u002Funsubscribe-page\u002F\">unsubscribe page\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"310\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185426\u002Femail-marketing-software-form.png\" alt=\"Screenshot of an email sign-up form for a fashion retailer.\" class=\"wp-image-57151\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185426\u002Femail-marketing-software-form.png 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185426\u002Femail-marketing-software-form-450x233.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Segmentation options\u003C\u002Fstrong> – \u003Ca href=\"\u002Fblog\u002Femail-segmentation\u002F\">Email segmentation\u003C\u002Fa> divides email contacts into groups or categories, making it easy to customize campaigns to different groups of subscribers. If you want to segment your contact list, your email provider should make it easy to tag and filter contacts.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>CRM integrations\u003C\u002Fstrong> – If you already keep track of customers, leads and other contacts in a CRM, there’s no need to create extra work for yourself by maintaining a separate email list. Simply use your CRM’s email marketing software, or pick a tool that syncs with your existing customer database.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Email send limits\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Most email software pricing plans are based on two things: how many contacts you have, and a daily or monthly limit on how many emails you can send. Figure out your needs before you start shopping to make it easier to compare prices.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Personalization options\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Every email interaction builds a relationship with customers, so don’t be afraid to get a little personal. Email is one of the most personalizable marketing channels out there, so make sure you pick an email marketing tool that gives you some options, from addressing people by name to sending campaigns targeted by zip code.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Automation features\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Another way to personalize emails is to customize the timing with email automation. Most email marketing software will let you send a \u003Ca href=\"\u002Fblog\u002Fwelcome-email\u002F\">welcome email\u003C\u002Fa> to new subscribers, but many offer more advanced options too. A perfectly timed \u003Ca href=\"\u002Fblog\u002Fabandoned-cart-email\u002F\">abandoned cart email\u003C\u002Fa> might be just the thing you need to make a connection.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"381\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185426\u002Femail-marketing-software-automation.png\" alt=\"Screenshot of automation options in Mailchimp's email marketing software.\" class=\"wp-image-57149\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185426\u002Femail-marketing-software-automation.png 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185426\u002Femail-marketing-software-automation-450x286.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Tracking and testing\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">One of the great things about email marketing is that you can get more conversions just by refining technique and getting to know your audience. \u003Ca href=\"\u002Fblog\u002Femail-campaign-optimization\u002F\">Email campaign optimization\u003C\u002Fa> requires solid data about how people engage with your emails, and tools like send time optimization and A\u002FB testing.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Design\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Email design is more than aesthetics. It’s an important part of reinforcing your brand, and can even boost your conversion rate. If you’re not a designer, or your HTML skills aren’t up to scratch, be sure to take a look at any software’s email building tools and templates.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you don’t like them, it’s not a lost cause. You can always use a third-party \u003Ca href=\"\u002Fblog\u002Femail-builder\u002F\">email builder\u003C\u002Fa>, but keep be sure to budget for the additional cost.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185426\u002Femail-marketing-software-design.jpg\" alt=\"Collage of glossy, HTML-heavy email designs from major brands.\" class=\"wp-image-57150\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185426\u002Femail-marketing-software-design.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185426\u002Femail-marketing-software-design-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Technical and legal compliance\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A huge advantage to using email marketing software is being safe in the knowledge your emails are properly configured to stay out of the spam folder. Choose a tool that uses domain authentication, which protects \u003Ca href=\"\u002Fblog\u002Femail-deliverability\u002F\">email deliverability\u003C\u002Fa> by showing email clients that you are who you say you are.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">On the legal side of things, many providers also offer checks to help you keep your email marketing compliant with the CAN-SPAM Act and the EU’s GDPR.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--our-top-picks-for-email-marketing-software\">Our top picks for email marketing software\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">So now that you know what to look for, let’s dive into your options. There are seemingly countless email marketing software options out there, from established martech brands to new startups nipping at their heels.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To narrow your choice a little, we’ve pared the list down to some of the top names.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Mailchimp\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185427\u002Femail-marketing-software-mailchimp.jpeg\" alt=\"Screenshot of template selections in Mailchimp's email marketing software.\" class=\"wp-image-57145\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185427\u002Femail-marketing-software-mailchimp.jpeg 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185427\u002Femail-marketing-software-mailchimp-450x254.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002F\" target=\"_blank\" rel=\"noopener\">Mailchimp\u003C\u002Fa> has long been one of the top names in email marketing software. They’re an established and trusted brand that’s been in the email marketing game for decades. And they’re still one of the most popular email solutions: Mailchimp’s customers sent over 300 billion emails through their tools in 2020.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With Mailchimp, you can expect all the bells and whistles you could need for email marketing, including advanced testing and optimization options, sophisticated automations and easy list management.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">They’re also starting to branch out into other areas of marketing and e-commerce, with solutions for customer relationship management, social media integrations, web design, domain hosting and more.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s for: \u003C\u002Fstrong>While Mailchimp has a range of pricing options and a plan for nearly everyone, I’d recommend them mostly for small to medium size businesses. Their email tools are tried and trusted, and their growing suite of related solutions show they’ll keep growing alongside their customers.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. HubSpot\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185427\u002Femail-marketing-software-hubspot.jpeg\" alt=\"Screenshot from Hubspot's email analytics dashboard.\" class=\"wp-image-57144\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185427\u002Femail-marketing-software-hubspot.jpeg 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185427\u002Femail-marketing-software-hubspot-450x254.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">If Mailchimp is essentially an email marketing software growing into a full-service marketing hub, \u003Ca href=\"https:\u002F\u002Fwww.hubspot.com\u002F\" target=\"_blank\" rel=\"noopener\">HubSpot\u003C\u002Fa> has been a full-service marketing hub from the beginning. With marketing automation, CRM, email marketing and sales tools all rolled into one, they’ve long been one of the best end-to-end martech solutions on the market.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s for: \u003C\u002Fstrong>HubSpot’s software isn’t cheap and has a steep learning curve. I wouldn’t recommend it if you’re just getting started in email marketing. But if you need a sophisticated marketing tool that does email and a whole lot more, it’s hard to go wrong with HubSpot.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you just need email marketing and nothing else, Mailchimp might be the better choice.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Salesforce Pardot\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185427\u002Femail-marketing-software-salesforce.jpeg\" alt=\"Screenshot of the Salesforce Pardot email builder.\" class=\"wp-image-57146\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185427\u002Femail-marketing-software-salesforce.jpeg 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185427\u002Femail-marketing-software-salesforce-450x254.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Speaking of all-in-one martech solutions, \u003Ca href=\"https:\u002F\u002Fwww.pardot.com\u002F\" target=\"_blank\" rel=\"noopener\">Salesforce Pardot\u003C\u002Fa> offers a comparable alternative to HubSpot. While these are very similar systems, Pardot is a bit more of a CRM powerhouse focused on sales enablement and customer journeys. HubSpot has a stronger focus on inbound marketing automations.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s for: \u003C\u002Fstrong>Pardot is a great option for teams already using Salesforce. Both Mailchimp and HubSpot have Salesforce integrations, and many marketers will feel more comfortable with their user interfaces. But if you don’t mind a more technical interface, keeping everything in the same system will be more convenient, with fewer syncing errors and less hassle setting up automations.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. Campaign Monitor\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"296\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185429\u002Femail-marketing-software-campaign-monitor.jpeg\" alt=\"Screenshot from Campaign Monitor's email builder showing countdown clock element.\" class=\"wp-image-57142\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185429\u002Femail-marketing-software-campaign-monitor.jpeg 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185429\u002Femail-marketing-software-campaign-monitor-450x222.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Of course, not everyone needs a state-of-the art email marketing software complete with a fancy CRM and marketing automations. Price-conscious teams who just need the basics have lots of options to choose from will appreciate \u003Ca href=\"http:\u002F\u002Fcampaignmonitor.com\u002F\" target=\"_blank\" rel=\"noopener\">Campaign Monitor\u003C\u002Fa>’s straightforward interface, versatile templates and solid analytics.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Who it’s for: \u003C\u002Fstrong>Campaign Monitor is a great choice for teams just getting started with email marketing. It offers everything you need – including email builders and advanced analytics – with none of the extra tools you don’t.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--and-now-for-the-fun-part\">And now for the fun part\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Picking the right email marketing software now will save you lots of time, money and frustration down the line. Whether you’re a small business just getting started or a growing company making the leap to a full-service marketing suite, there’s a tool out there to meet your needs.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Once the decision is made, it’s time for the fun part of email marketing: getting those creative juices flowing and designing some killer campaigns.\u003C\u002Fp>",7,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185428\u002Femail-marketing-software-feature.jpeg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185428\u002Femail-marketing-software-feature-450x263.jpeg","Illustration of a woman sitting at a desk using email marketing software.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193806\u002Ffile-upload-site-3-450x311.jpg",34089,"file-upload-site","Different types of file upload sites to consider","There are different categories when it comes to file upload sites. Use this guide to determine which category you should select your site of choice from.","\u002Fblog\u002Ffile-upload-site\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192236\u002Fpodcast-tools-450x300.jpg",42513,"podcast-tools","5 podcast tools you need to implement right away","Podcasts are a great way to reach a wide range of users and deliver new, exciting information. Make sure you’re using the best podcast tools for your show.","\u002Fblog\u002Fpodcast-tools\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185602\u002Fmetadata-standards-2-450x263.jpg",56521,"metadata-standards","Understanding the purpose of metadata standards","Metadata standards help users provide others with the most accurate descriptions of certain items. Learn what they are and how to interpret them.","\u002Fblog\u002Fmetadata-standards\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790156594993]