[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-email-marketing-statistics":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",52054,{"id":24,"name":25},"author-0301142015","Canto","2020-12-16T16:28:26","2025-12-19T13:34:56","Email marketing statistics every marketer should know","email-marketing-statistics","7 striking email marketing statistics for 2021","These numbers will change the way you think about email marketing. We present: Our favorite email marketing statistics. ","Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions, or just need some numbers to cite in an upcoming meeting. But some email marketing statistics are more useful than others. How do you find the right ones? We’ve got you covered. Here’s a round-up […]","Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions,...","\u003Cp class=\"wp-block-paragraph\">Nothing makes a point better than a good, solid statistic, whether you’re looking for data-backed insights to inform strategy decisions, or just need some numbers to cite in an upcoming meeting.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But some email marketing statistics are more useful than others. How do you find the right ones? We’ve got you covered.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here’s a round-up of meaningful email marketing statistics every marketer should know. I picked these statistics because they’ve informed my strategies, challenged my assumptions and helped me prioritize.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So without further ado, let’s dive into those numbers.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--most-people-like-getting-marketing-emails\">Most people like getting marketing emails\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">91% of Americans say they want to get promotional emails from companies they do business with.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">In the past, email marketing had something of a bad rap. People associated it with spam, unsolicited marketing emails that plagued inboxes in the early 2000s. Anti-spam laws have since revived email marketing’s reputation, but you may be surprised to learn just how much things have changed.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190139\u002Femail-marketing-statistics-91.jpg\" alt=\"Illustration of statistic: 91% of people want to receive promotional emails.\" class=\"wp-image-52116\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190139\u002Femail-marketing-statistics-91.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190139\u002Femail-marketing-statistics-91-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">To get some hard numbers, MarketingSherpa conducted a survey. They asked respondents: \u003Cem>How often, if ever, would you like to receive promotional emails (e.g., coupons, sales notifications) from companies that you do business with?\u003C\u002Fem>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">91% of people wanted at least some promotional emails. Over 60% of respondents said they wanted to get promotional emails from brands at least weekly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Exact preferences vary (more on that later), but the vast majority of people these days want emails from companies on a regular basis. And acceptance of all kinds of digital marketing will only keep growing.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Csup>Source: \u003Ca href=\"https:\u002F\u002Fwww.marketingsherpa.com\u002Farticle\u002Fchart\u002Fhow-customers-want-promo-emails\" target=\"_blank\" rel=\"noopener\">MarketingSherpa Survey\u003C\u002Fa>\u003C\u002Fsup>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--email-marketing-is-the-best-way-to-reach-millennials-online\">Email marketing is the best way to reach millennials online\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">68% of millennials say they’ve made purchasing decisions based on promotional emails.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">There’s been a lot of buzz over innovative marketing techniques to reach millennials. After all, millennials are a key marketing demographic and now make up a majority of the workforce.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With older millennials about to enter their 40s, it’s time to stop thinking of this group as a mysterious cohort of young people you can only reach on social media. Good old fashioned email will do the trick just fine.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-52121 size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"308\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190137\u002Femail-marketing-statistics-millennials.jpg\" alt=\"Illustration of email marketing process with 68% statistic.\" class=\"wp-image-52121\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190137\u002Femail-marketing-statistics-millennials.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190137\u002Femail-marketing-statistics-millennials-450x231.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">68% of millennials say they’ve made purchasing decisions based on promotional emails.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In fact, most millennials say email is their preferred channel for communication from brands, and 68% percent of them say they’ve made purchasing decisions because of promotional emails.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">That’s more than any other type of digital marketing, including digital ads and social media.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Csup>Source: \u003Ca href=\"http:\u002F\u002Fwww.fluentco.com\u002Fwp-content\u002Fuploads\u002F2017\u002F03\u002FFluent_MarketingtoMillennials_2017.pdf\" target=\"_blank\" rel=\"noopener\">Fluent Millennial Marketing Report\u003C\u002Fa>\u003C\u002Fsup>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--segmented-campaigns-perform-better-a-lot-better\">Segmented campaigns perform better – A lot better\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">On average, segmented campaigns get 23% more opens and 49% more clicks than unsegmented ones.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If anyone has insight into email marketing data, it’s Mailchimp. When they looked at emails sent through their service, they found segmented campaigns performed much better than unsegmented ones – a whopping 49% better.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-52124 size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"319\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190136\u002Femail-marketing-statistics-segmentation.jpg\" alt=\"Illustration of increased opens and clicks from segmentation.\" class=\"wp-image-52124\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190136\u002Femail-marketing-statistics-segmentation.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190136\u002Femail-marketing-statistics-segmentation-450x239.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">On average, segmented campaigns sent with Mailchimp get 23% more opens and 49% more clicks than unsegmented ones.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Femail-segmentation\u002F\">Email segmentation\u003C\u002Fa> is when marketers divide their mailing list into groups, so they can send different types of emails to different types of contacts. It’s hardly surprising that more targeted emails resulted in more engagement. Still, 49% more clicks is impressive, making this one of my favorite email marketing statistics.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Of course, it’s possible segmented campaigns did better because the teams sending them used more sophisticated marketing techniques in general. Still, whether it’s a causal relationship (segmentation works), or a correlative one (successful email marketers segment their campaigns), it’s a ringing endorsement of segmentation either way.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Csup>Source: \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Ffeatures\u002Fsegmentation\u002F\" target=\"_blank\" rel=\"noopener\">Mailchimp\u003C\u002Fa>\u003C\u002Fsup>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--people-have-very-different-cadence-preferences\">People have \u003Cem>very\u003C\u002Fem> different cadence preferences\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">31% of people like to get emails from brands once a week. 16% only once a month. 15% want emails every day.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The MarketingSherpa survey also reveals why it’s so hard to dial in the right \u003Ca href=\"\u002Fblog\u002Femail-cadence\u002F\">email cadence\u003C\u002Fa>. People’s preferences vary a lot: from daily, to monthly, to never.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-52118 size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190139\u002Femail-marketing-statistics-cadence.jpg\" alt=\"Bar gaph showing different email cadence preferences.\" class=\"wp-image-52118\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190139\u002Femail-marketing-statistics-cadence.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190139\u002Femail-marketing-statistics-cadence-450x263.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Answers to the question: How often, if ever, would you like to receive promotional emails (e.g., coupons, sales notifications) from companies that you do business with?\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">One thing is clear from this data: There’s no pleasing everyone. Even large companies struggle to get it right. In 2015, LinkedIn famously cut back on email notifications after users started to complain.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So what should you do? One option is to test different cadences on your own mailing list to see what works best for your audience. Another is to let your customers set their own preferred cadence, grouping them into segments based on their choices when they sign up to your \u003Ca href=\"\u002Fblog\u002Femail-newsletter\u002F\">email newsletter\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Many brands simply accept that they can’t please everyone, and shoot for the average (and most preferred) cadence: weekly marketing emails.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Csup>Source: \u003Ca href=\"https:\u002F\u002Fwww.marketingsherpa.com\u002Farticle\u002Fchart\u002Fhow-customers-want-promo-emails\" target=\"_blank\" rel=\"noopener\">MarketingSherpa Survey\u003C\u002Fa>\u003C\u002Fsup>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--most-people-read-email-on-their-phones\">Most people read email on their phones\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">39% of email opens in 2020 were on mobile devices.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">In a recent report, Litmus analyzed 10 billion email opens and found 39% of them were on mobile devices.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This meshes with what people say about their behavior. In an Adobe poll of office workers, more people said they regularly check their email on a smartphone than on a computer.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Smartphones mean people are more likely to see your email on the go, or while they’re distracted. 60% of people said they check email while watching TV. Lots of them also check email in bed and (you guessed it) the bathroom.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-52122 size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"308\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190137\u002Femail-marketing-statistics-mobile.jpg\" alt=\"Illustration of email on mobile phone.\" class=\"wp-image-52122\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190137\u002Femail-marketing-statistics-mobile.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190137\u002Femail-marketing-statistics-mobile-450x231.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">39% of email opens in 2020 were on mobile devices.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In short, lots of people are reading emails while doing something else. You’ll need an email marketing strategy that caters to distracted mobile users.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Use responsive design\u003C\u002Fstrong> – Make sure your emails look just as good on mobile as they do on desktop and in web clients.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Write short subject lines\u003C\u002Fstrong> – Standard advice for email subject lines is under 50 or 60 characters. That’s great for desktop, but phone screens cut subject lines even shorter. Shoot for something under 30 characters to make sure your message gets through.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Write short emails\u003C\u002Fstrong> – Subject lines aren’t the only things you need to keep short. People checking email in line at the grocery store aren’t going to read through four paragraphs to figure out what you’re trying to say. Short and sweet is the way to go.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Csup>Sources: \u003Ca href=\"https:\u002F\u002Fwww.litmus.com\u002Fwp-content\u002Fuploads\u002F2020\u002F10\u002F2020_State_of_Email_Engagement.pdf\" target=\"_blank\" rel=\"noopener\">Litmus 2020 Engagement Report\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.slideshare.net\u002Fadobe\u002F2018-adobe-consumer-email-survey\" target=\"_blank\" rel=\"noopener\">Adobe 2018 Consumer Email Survey\u003C\u002Fa>\u003C\u002Fsup>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--there-s-no-such-thing-as-a-typical-click-through-rate\">There’s no such thing as a typical click-through rate\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">The average click-through rate is 2.6%, but 1.3% is normal in some industries. So is 4.6%.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A lot of marketers want to know what a ‘good’ \u003Ca href=\"\u002Fblog\u002Femail-click-through-rate\u002F\">email click-through rate\u003C\u002Fa> is. The truth is, there isn’t one. A lot of factors affect click-through rate, most of them beyond your control.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Some types of emails will always perform better than others. Some types of products and services are more conducive to email marketing. Even the industry you’re in will affect what click-through rate you can expect.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Mailchimp dug into the numbers. When they broke their customers’ click rates down by industry, they found some big discrepancies. Publishing and media, for example, tends to have a high click rate of about 4.6%. On the end of the spectrum, 1.3% is normal in the restaurant industry.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-52120 size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"308\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190138\u002Femail-marketing-statistics-industry.jpg\" alt=\"Illustration of click-though rates in restaurant and media industries.\" class=\"wp-image-52120\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190138\u002Femail-marketing-statistics-industry.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190138\u002Femail-marketing-statistics-industry-450x231.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">For publishers and media companies, the average click rate is 4.6%. In the restaurant industry, the average is 1.3%.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">So be sure to check out the \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Femail-marketing-benchmarks\u002F\" target=\"_blank\" rel=\"noopener\">Mailchimp benchmarks\u003C\u002Fa> for your own industry to see where you stand. Or, even better, use your own list’s past performance as a benchmark.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Csup>Source: \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Femail-marketing-benchmarks\u002F\" target=\"_blank\" rel=\"noopener\">Mailchimp\u003C\u002Fa>\u003C\u002Fsup>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--the-best-email-marketing-statistics-are-the-ones-you-collect-yourself\">The best email marketing statistics are the ones you collect yourself\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The numbers we’ve discussed so far are all fantastic statistics that have shaped how I think about email marketing. But I couldn’t write an article about email marketing statistics without making a slightly different point: The most meaningful statistics are the ones you produce yourself.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190139\u002Femail-marketing-statistics-analytics.jpg\" alt=\"Illustration of marketers looking at dashboard of email marketing statistics.\" class=\"wp-image-52117\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190139\u002Femail-marketing-statistics-analytics.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190139\u002Femail-marketing-statistics-analytics-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">That’s because every email marketing audience is different, and best practices and cross-industry takeaways will only get you so far. All kinds of factors specific to your industry, customers and brand identity will affect what works best for your email audience.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Numbers don’t lie, and analytics dashboards make it easy to quantify your campaigns’ performance. So pay attention to those metrics, and use A\u002FB testing to run a few experiments.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To learn how to collect and analyze your own email marketing data, check out our introduction to \u003Ca href=\"\u002Fblog\u002Femail-campaign-optimization\u002F\">email campaign optimization\u003C\u002Fa>.\u003C\u002Fp>",7,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190138\u002Femail-marketing-statistics-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190138\u002Femail-marketing-statistics-feature-450x263.jpg","Illustration of email marketing statistics with laptop.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192359\u002Fgeo-blocking-25-450x270.jpg",20065,"geo-blocking","Geo-blocking: What it is, how it works, and why it matters for digital content","Geo blocking prevents unwanted users from accessing content – typically material that is copyrighted or restricted to a single location.","\u002Fblog\u002Fgeo-blocking\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190430\u002Femail-campaign-optimization-feature-450x263.jpg",50859,"email-campaign-optimization","Science for marketers: A guide to email campaign optimization","Email campaign optimization is all about experiments. We’ll show you how to think like a scientist to boost your performance.","\u002Fblog\u002Femail-campaign-optimization\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190243\u002Femail-newsletter-feature-450x263.jpg",51705,"email-newsletter","Rethinking a classic format: How to get more out of your email newsletter","Whether you're just getting started or stuck in a newsletter rut, this guide will help you make your email newsletter shine, whatever your marketing goals. ","\u002Fblog\u002Femail-newsletter\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788930103716]