[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-email-marketing-tips":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",52546,{"id":24,"name":25},"author-0301142015","Canto","2021-01-13T13:56:32","2025-12-01T15:29:16","15 email marketing tips to take your campaigns to the next level","email-marketing-tips","Email marketing tips to boost any campaign","Are your campaigns reaching their full potential? These highly effective email marketing tips will help you reach your goals, whatever they may be.","In email marketing, different situations call for different approaches, and no two campaigns are alike. That’s what makes email marketing exciting, but it’s also frustrating for marketers looking for concrete tips to hone their craft. Fortunately, there are also plenty of best practices that apply to all email marketing. I’ve created a round-up of advice […]","In email marketing, different situations call for different approaches, and no two campaigns are alike. That’s what makes email marketing...","\u003Cp class=\"wp-block-paragraph\">In email marketing, different situations call for different approaches, and no two campaigns are alike. That’s what makes email marketing exciting, but it’s also frustrating for marketers looking for concrete tips to hone their craft.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Fortunately, there are also plenty of best practices that apply to all email marketing. I’ve created a round-up of advice I’d give to anyone who wants to improve their campaigns, whatever their circumstance or goals.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here they are: 15 highly effective email marketing tips you can use anytime, anywhere.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--1-start-with-a-plan\">1. Start with a plan\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Before you even start writing emails and designing campaigns, take some time to think about what you want to get out of your email marketing.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">First, consider your business needs and what types of emails might meet them. A software company marketing a one-time subscription upgrade will have a different strategy than a cafe trying to bring customers in the door every week.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Second, think about what your emails should say about your brand. This will help you decide what your emails should look like, and what kind of personality they should have. This process will also reveal ways to supplement conversion-focused emails with brand-building content.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185957\u002Femail-marketing-tips-meeting-1.jpg\" alt=\"Marketers arranging post-it notes on a glass wall.\" class=\"wp-image-52571\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185957\u002Femail-marketing-tips-meeting-1.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185957\u002Femail-marketing-tips-meeting-1-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--2-customize-the-experience\">2. Customize the experience\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">If you’ve been taking a one-size fits all approach to email marketing, creating a more personalized experience for your subscribers will have a huge impact on campaign performance.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One way to do that is with \u003Ca href=\"\u002Fblog\u002Femail-segmentation\u002F\">email segmentation\u003C\u002Fa>. By dividing your mailing list into groups, you can send different types of campaigns to different subscribers. This bulk-personalization is well worth the effort. Mailchimp crunched the numbers and found that \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Ffeatures\u002Fsegmentation\u002F\" target=\"_blank\" rel=\"noopener\">segmented campaigns\u003C\u002Fa> get a whopping 49% more clicks on average than unsegmented ones.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For an even more customized experience, consider using \u003Ca href=\"\u002Fblog\u002Femail-automation\u002F\">email automation\u003C\u002Fa>. Automated campaigns use triggers, like a purchase or a customer’s birthday, to send emails timed perfectly to each subscriber’s unique experience with your brand.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185958\u002Femail-marketing-tips-strategy.jpg\" alt=\"Two marketers mapping out an email automation on a whiteboard.\" class=\"wp-image-52567\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185958\u002Femail-marketing-tips-strategy.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185958\u002Femail-marketing-tips-strategy-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--3-make-a-schedule\">3. Make a schedule\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Finding the right \u003Ca href=\"\u002Fblog\u002Femail-cadence\u002F\">email cadence\u003C\u002Fa> for your campaigns might require a little experimentation, since people have vastly different preferences for how often they hear from companies. The best way to start is to pull up a calendar and map out a schedule for each segment or automated campaign. This will give you a framework to work from and will ensure your subscribers get email at a comfortable frequency.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--4-get-inspired-by-other-brands\">4. Get inspired by other brands\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Take some time to appreciate creative and inspired email campaigns. Just as artists study the masters, marketers can pick up tons of email marketing tips from successful brands.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Just as importantly, studying clever emails will spark your own creativity and passion, and that positive energy will shine through in your campaigns.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I recommend actively seeking out inspiring \u003Ca href=\"\u002Fblog\u002Femail-marketing-examples\u002F\">email marketing examples\u003C\u002Fa>, and also saving great emails that come across your own inbox to reference later.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185959\u002Femail-marketing-tips-inspiration.jpg\" alt=\"Email marketing inspiration displayed on laptop screen.\" class=\"wp-image-52563\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185959\u002Femail-marketing-tips-inspiration.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185959\u002Femail-marketing-tips-inspiration-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--5-one-email-one-message\">5. One email, one message\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Make it easy for customers to understand the message of your email. People aren’t going to read through paragraphs of text to find the link you’re promoting.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Keep marketing emails short and limit yourself to a single message. Got a lot to say? Your email will probably perform better if you split it into multiple emails.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--6-write-short-clear-subject-lines\">6. Write short, clear subject lines\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Subject lines are like an ad for your email. Their job is to convince subscribers to open your message and read more.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">An email subject line cut off by a narrow phone screen is like a billboard with a tree in front of it – it defeats the point. So keep subject lines short and sweet. As an extra precaution, try to put the most important part of the subject line at the beginning. This example shows why:\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"154\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185958\u002Femail-marketing-tips-subject.jpg\" alt=\"Screenshot of email subject lines cut off in inbox.\" class=\"wp-image-52566\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">These subject lines contain the same information, but only the second gets the message across when it gets cut off.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For more tips on standing out in your customers’ inboxes, check out our guide to \u003Ca href=\"\u002Fblog\u002Femail-subject-lines\u002F\">email subject lines\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--7-use-a-headline\">7. Use a headline\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Many email recipients won’t read your whole email, so use a headline to get the point across fast.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Think of your email like an article in a newspaper. The headline is enough for the reader to understand what the article is about. The first sentence contains the most important information, and details and context follow.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-8--8-use-design-to-point-to-the-call-to-action\">8. Use design to point to the call to action\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The headline approach also has another benefit. With your most important text big and at the top, the email design creates an upside down triangle that funnels the eye straight to your call to action.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Using this technique, you guide the reader through the email and subtly show them what to do next: complete the action your email was designed to encourage.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"446\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185959\u002Femail-marketing-tips-funnel.jpg\" alt=\"Screenshots of emails in which copy forms an arrow pointing at the CTA.\" class=\"wp-image-52562\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185959\u002Femail-marketing-tips-funnel.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185959\u002Femail-marketing-tips-funnel-450x335.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-9--9-flip-your-pics\">9. Flip your pics\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The images and text in a marketing email need to work together. Images with people in them are a great way to create a personal connection, especially if the person is looking straight at the reader.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Avoid placing images where the model is looking out of the frame. In the example below, the eye follows the woman’s gaze out the window and doesn’t read the copy.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"386\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190000\u002Femail-marketing-tips-direction-wrong.jpg\" alt=\"Screenshot from email in which woman is looking out of frame.\" class=\"wp-image-52560\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190000\u002Femail-marketing-tips-direction-wrong.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190000\u002Femail-marketing-tips-direction-wrong-450x290.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Flipping the image around fixes the problem. She’s pointing straight at the text subscribers should read next.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"386\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190000\u002Femail-marketing-tips-direction-right.jpg\" alt=\"Screenshot from email in which woman is looking towards copy.\" class=\"wp-image-52559\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190000\u002Femail-marketing-tips-direction-right.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190000\u002Femail-marketing-tips-direction-right-450x290.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-10--10-send-a-test-email\">10. Send a test email\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Every time you send out a marketing email, send yourself a test email (or use one of the many \u003Ca href=\"\u002Fblog\u002Femail-preview-tools\u002F\">email preview tools\u003C\u002Fa> on the market). That way, you can make sure the formatting comes through intact.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Make it a habit to click every link in your test email. After all the work you put into your campaign, you wouldn’t want a broken CTA link to stop would-be conversions in their tracks!\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-11--11-get-a-second-opinion\">11. Get a second opinion\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It’s nearly impossible to copy edit your own writing. Fresh eyes are more likely to catch any typos that may have slipped through. A trusted colleague will also help you spot awkward phrasing, photo mishaps or references that might not land as well as you’d hoped. One extra step before you hit ‘send’ is a small price to pay to avoid an embarrassing mistake.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190001\u002Femail-marketing-tips-consult.jpg\" alt=\"Two women sitting at a computer discussing an email draft.\" class=\"wp-image-52557\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190001\u002Femail-marketing-tips-consult.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190001\u002Femail-marketing-tips-consult-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-12--12-let-numbers-be-your-guide\">12. Let numbers be your guide\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">One of the great things about email marketing is how easy it is to quantify. Clicks, opens and other success metrics are all right there on your \u003Ca href=\"\u002Fblog\u002Femail-analytics\u002F\">email analytics\u003C\u002Fa> dashboard, and A\u002FB testing makes it easy to conduct controlled experiments.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Use these metrics to guide your email marketing decisions. Pit two subject lines against each other in an A\u002FB test. Experiment with different types of content. See how your subscribers respond to a slight increase in cadence. The possibilities for \u003Ca href=\"\u002Fblog\u002Femail-campaign-optimization\u002F\">email campaign optimization\u003C\u002Fa> are nearly endless.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-13--13-do-some-spring-cleaning\">13. Do some spring cleaning\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Regularly check your mailing list and remove addresses that always bounce. I like to do this once a year. Think of it as spring cleaning!\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Too many hard bounces, which indicate an address is no longer active, will harm your sender reputation with email clients, so it’s important to prune these addresses from your list.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185959\u002Femail-marketing-tips-list-management.jpg\" alt=\"Marketer sitting at a laptop showing subscriber list with hard bounce marked red.\" class=\"wp-image-52564\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185959\u002Femail-marketing-tips-list-management.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185959\u002Femail-marketing-tips-list-management-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">It’s also good practice to remove role accounts (e.g. info@company.com). These are usually low quality subscribers, since the person who signed up didn’t want to give their own email address.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Of course, don’t cut any highly engaged subscribers. Just use your best judgment. If a contact hasn’t opened any emails in years, try to reactivate them with a \u003Ca href=\"\u002Fblog\u002Fre-engagement-email\u002F\">re-engagement email\u003C\u002Fa>. If they ignore it, it’s probably safe to remove them from your list.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-14--14-never-stop-growing-your-list\">14. Never stop growing your list\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">One of the \u003Ca href=\"\u002Fblog\u002Fbenefits-of-email-marketing\u002F\">benefits of email marketing\u003C\u002Fa> is that as you keep growing your list, you reach more people with the same amount of effort. As you focus on fine-tuning your campaigns, don’t forget to keep growing your audience too.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are lots of ways to grow your list. A tried and true method: \u003Ca href=\"\u002Fblog\u002Femail-sign-up-forms\u002F\">Email sign-up forms\u003C\u002Fa> on your website and in your check-out process.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"364\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185957\u002Femail-marketing-tips-sign-up.jpg\" alt=\"Screenshot of email sign-up pop-up form on website.\" class=\"wp-image-52573\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185957\u002Femail-marketing-tips-sign-up.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185957\u002Femail-marketing-tips-sign-up-450x273.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-15--15-focus-on-one-thing-at-at-time\">15. Focus on one thing at at time\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">With so many components to email marketing, it can be easy to get overwhelmed. Fortunately, you don’t have to tackle everything at once. In fact, it’s better to zero in on one aspect at a time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you change everything in your emails at once and see a huge boost in performance, you won’t know what caused the improvement. Was it the new type of content? The joke you put in the subject line? The design change?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When you change one thing at a time, each adjustment provides valuable insights for future emails. Once you’ve worked out what your subscribers like, you can bring it all together into super effective campaigns.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-16--make-these-email-marketing-tips-work-for-your-brand\">Make these email marketing tips work for your brand\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">These email marketing tips are as close to universal as it gets, but of course there are exceptions to every rule.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A small business with only a few hundred subscribers might not need a segmentation strategy. If your brand is famous for its multi-item news digest, by all means keep it going!\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">However, for most brands in most situations, following these tips will provide a solid foundation on which to build campaigns. With these boxes checked, you can let your creative energy loose and design some killer emails that reflect your unique marketing needs.\u003C\u002Fp>",8,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190000\u002Femail-marketing-tips-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190000\u002Femail-marketing-tips-feature-450x263.jpg","Man on couch reading an email on his phone.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184316\u002FPost-pandemic-field-and-event-marketing-feature-450x263.jpg",62742,"what-makes-the-post-pandemic-playbook-for-field-and-event-marketing","What makes the post-pandemic playbook for field and event marketing?","Find out how field sales, marketing, social, and digital teams can work together to reboot field and event marketing tactics post-pandemic.","\u002Fblog\u002Fwhat-makes-the-post-pandemic-playbook-for-field-and-event-marketing\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190540\u002Femail-subject-lines-feature-450x263.jpg",50243,"email-subject-lines","Performance-boosting tips for email subject lines","Are your email subject lines holding you back? Use these simple methods to boost your open rates. ","\u002Fblog\u002Femail-subject-lines\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190120\u002Femail-automation-feature-450x263.jpg",52296,"email-automation","Set it and forget it: A guide to email automation","Should you automate your emails? Where do you even start? We’ll walk you through all you need to know, with great examples of email automation in action. ","\u002Fblog\u002Femail-automation\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789016501755]