[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-email-newsletter":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",51705,{"id":24,"name":25},"author-0301142015","Canto","2020-12-04T16:47:27","2025-11-21T15:10:46","Rethinking a classic format: How to get more out of your email newsletter","email-newsletter","Create the perfect email newsletter (a simple guide)","Whether you're just getting started or stuck in a newsletter rut, this guide will help you make your email newsletter shine, whatever your marketing goals. ","The email newsletter is a classic way to communicate with customers and build a community around your brand. So classic, in fact, it can be easy to just go through the motions and fall into a rut with your newsletter strategy. Fortunately, a few easy fixes can get you back on track. In this article, […]","The email newsletter is a classic way to communicate with customers and build a community around your brand. So classic,...","\u003Cp class=\"wp-block-paragraph\">The email newsletter is a classic way to communicate with customers and build a community around your brand. So classic, in fact, it can be easy to just go through the motions and fall into a rut with your newsletter strategy. Fortunately, a few easy fixes can get you back on track.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In this article, we’ll show you how to create an email newsletter that will unlock your brand’s full potential and keep your customers engaged.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--rethink-the-format\">Rethink the format\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The first step to sending better email newsletters is to challenge your understanding of what a newsletter looks like. The classic newsletter format – multiple news items combined into a single email – isn’t always the best approach. Instead, consider these strategies to make sure your content doesn’t get buried or lost.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">One email, one message\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Back when newsletters were printed on paper, it made sense to design them like newspapers, cramming multiple news items onto a single page. But email is a different medium that requires a different approach.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Digital marketers have unlimited space, but they face another restriction: short attention spans. People check their email on the go, during commercial breaks or between meetings. As a result, marketing emails need to be instantly digestible.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Each email you send should have a single, clear message. Got a lot to say? Your content will perform better if you split it into multiple emails.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"448\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190240\u002Femail-newsletter-one-topic.jpg\" alt=\"Single-topic email newsletters from Blinkist and AirBnB.\" class=\"wp-image-51722\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190240\u002Femail-newsletter-one-topic.jpg 597w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190240\u002Femail-newsletter-one-topic-450x338.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Don’t bury that great new customer success story in a quarterly newsletter. Let it shine on its own. Think of your mailing list as a news feed, and offer subscribers one bite-sized story at a time.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Pick a headlining story\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Sticking with one message per email is best practice. In a pinch, however, you can approximate the same effect by picking one newsletter item to be ‘front page’ news. Make it the focus of your email, and tack less important stories on as a supplement.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This is a strategy newspaper editors have used for decades. A big headline above the fold stands out in a newsstand, enticing customers to buy the paper. Once they do, they’ll eventually read the rest of the news too. You can apply the same approach to an email newsletter.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190242\u002Femail-newsletter-newspaper.jpg\" alt=\"Front pages of New York Times and Le Monde print editions.\" class=\"wp-image-51713\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190242\u002Femail-newsletter-newspaper.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190242\u002Femail-newsletter-newspaper-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--choose-content-that-builds-your-brand-image\">Choose content that builds your brand image\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Whatever content you include in an email newsletter, make sure it fits with your overall brand strategy. Decide what message you want to send about who you are, and then think about what types of content will drive that message home.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Need some ideas to get started? Here are a few versatile content types to consider.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Feature a customer, user or brand ambassador\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Humans are hardwired for storytelling, so find a protagonist for your brand’s story. Putting customers at the center of email content gives your brand a human face and demonstrates your products’ impact.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To keep the email short and sweet, host long content like interviews and articles on your website and condense the best bits into email form. A photo, short summary and stand-out quote should get the job done nicely.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"461\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190239\u002Femail-newsletter-protagonist.jpg\" alt=\"Email newsletters featuring Mailchimp customer success story and Brooks brand ambassador.\" class=\"wp-image-51723\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190239\u002Femail-newsletter-protagonist.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190239\u002Femail-newsletter-protagonist-450x346.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Offer something of value\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Email marketing is one of the few types of marketing people actively seek out. Customers won’t want to give up space in their inboxes unless there’s something in it for them. Think about what your subscribers get out of being on your mailing list, and make sure it’s worth it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One way to do this is to use your email newsletter to announce sales, or offer discount codes. Customers are less likely to unsubscribe if they know being on your list has value.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"399\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190239\u002Femail-newsletter-sale.jpg\" alt=\"Blue apron email newsletter with $30 coupon and Hay email announcing a sale.\" class=\"wp-image-51724\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190239\u002Femail-newsletter-sale.jpg 599w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190239\u002Femail-newsletter-sale-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Foster a community\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Newsletter subscribers are your most engaged customers, so tap into that loyalty to strengthen their connection with your brand. Foster a feeling of behind-the-scenes exclusivity. Maybe newsletter subscribers get first dibs on in-demand tickets, or a sneak peek of your latest product.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Show off your expertise\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Build customers’ trust in your brand by highlighting your company’s expertise. That could be anything from a travel agent’s travel tips to a grocer’s wine pairing guide. In B2B marketing, offering industry insights reassures customers that your company knows its stuff.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Make it newsy\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">When you break your newsletter up into single-story updates, the line between ‘newsletter’ and regular marketing emails can get a little blurred.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To keep the newsletter true to its purpose, don’t forget to include actual news in your content rotation. New product announcements, partnerships and other company updates make excellent stand-alone emails.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"341\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190238\u002Femail-newsletter-united.jpg\" alt=\"Email from United announcing new airport service and email from Subaru announcing new car model.\" class=\"wp-image-51726\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190238\u002Femail-newsletter-united.jpg 596w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190238\u002Femail-newsletter-united-450x257.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">And remember: News doesn’t always mean breaking news. Journalists always have a few ‘evergreen’ stories ready to publish at any time. The email newsletter equivalent might be a write-up of your company’s sustainability initiatives or an interview with your CEO on their corporate philosophy. Keep a running list of ideas to draw on if a slow news week comes along.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--write-descriptive-subject-lines\">Write descriptive subject lines\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">You’ve gone through a lot of trouble to write an interesting email newsletter filled with carefully crafted content. Don’t throw all that hard work away with a lackluster subject line.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">‘July Newsletter’ doesn’t tell your audience why they should bother opening your email. Instead, take the time to write a subject line that reflects what’s inside.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"184\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190241\u002Femail-newsletter-subject-line.jpg\" alt=\"Informative, descriptive email subject lines.\" class=\"wp-image-51718\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">For more subject line best practices, check out our tips for writing high-performing \u003Ca href=\"\u002Fblog\u002Femail-subject-lines\u002F\">email subject lines\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--use-design-strategically\">Use design strategically\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Everyone wants their emails to look good, but email design serves a strategic purpose too. In the short term, careful design guides the reader through the email and encourages them to click. In the long term, customers seeing your brand in their inbox adds up, improving \u003Ca href=\"\u002Fblog\u002Fbrand-recognition\u002F\">brand recognition\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Use images to capture attention\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Humans are naturally drawn to images, and stunning photography and artwork will make customers want to read your email. Graphics and photos are a window to your brand – they convey personality and mood instantly, before the reader even gets to the copy.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Consider how your images fit into your overall design. In the example below, the woman’s gaze directs the eye straight to the copy. Were she facing the other way, the eye wouldn’t know what to do: follow her gaze or read the text.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"386\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190242\u002Femail-newsletter-gaze.jpg\" alt=\"Email excerpt with photo of woman looking out a window towards email copy.\" class=\"wp-image-51712\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190242\u002Femail-newsletter-gaze.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190242\u002Femail-newsletter-gaze-450x290.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Use plenty of white space\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">‘White’ space is the empty space around text, photos and other design elements. Because email is a digital format, you have unlimited space. Give your content room to breathe. It’ll make the email easier to digest.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Have a point of focus\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If you’re sending a more classic email newsletter with multiple news items, make your headlining story the visual focal point. Think of email newsletter design like planning a meal: Your main dish is the focus, and the sides play a supporting role.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Stay true to your brand\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Every aspect of every email contributes to an overall impression of your brand. That includes design choices. It’s important to follow your company’s brand guidelines, whether you’re working with templates or designing email newsletters from scratch.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Which of the emails below looks like it came from Starbucks? When the design matches the brand, it feels familiar and right. That’s not an accident – it works because every time you encounter the Starbucks brand, the design is consistent.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"501\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190241\u002Femail-newsletter-starbucks.jpg\" alt=\"Starbucks email in off-brand and on-brand colors.\" class=\"wp-image-51717\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190241\u002Femail-newsletter-starbucks.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190241\u002Femail-newsletter-starbucks-450x376.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">For more performance-boosting design principles, read up on the best practices in our \u003Ca href=\"\u002Fblog\u002Femail-design\u002F\">email design\u003C\u002Fa> guide.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--give-yourself-a-fresh-perspective\">Give yourself a fresh perspective\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There’s a common thread in all this advice. Sending great email newsletters is all about understanding the big picture.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It can be easy to get bogged down in details in email marketing, so be sure to make time to take a step back. Take a fresh look at your brand strategy for inspiration and guidance. Chat with colleagues for some fresh ideas. Get some \u003Ca href=\"https:\u002F\u002Freallygoodemails.com\u002F\" target=\"_blank\" rel=\"noopener\">email inspiration\u003C\u002Fa> from other brands.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">By challenging your understanding of what a newsletter can do, you build a more creative newsletter strategy that better serves your marketing goals.\u003C\u002Fp>",6,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190243\u002Femail-newsletter-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190243\u002Femail-newsletter-feature-450x263.jpg","Fiver's email newsletter on a phone display.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190415\u002Femail-sign-up-forms-feature-450x263.png",51153,"email-sign-up-forms","Email sign-up forms: Turn your web traffic into a thriving mailing list","Some email sign-up forms work great. Others, not so much. Here’s what you need to know to turn a trickle of subscribers into a flood.","\u002Fblog\u002Femail-sign-up-forms\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192401\u002Flinkedin-marketing-strategy-450x300.jpg",41770,"linkedin-marketing-strategy","3 unique LinkedIn marketing strategy tips to help you succeed","Creating an effective LinkedIn marketing strategy requires extensive planning and detailed insight. Here are three key tips to help you along the way.","\u002Fblog\u002Flinkedin-marketing-strategy\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185816\u002Fvideo-email-feature2-450x263.jpg",55502,"video-email-marketing","Video email marketing: A match made in heaven","Can you embed video in an email? What kind of video content works best? We answer your top video email marketing questions. 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