[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-email-segmentation":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",49527,{"id":24,"name":25},"author-0301142015","Canto","2020-10-01T15:50:37","2025-12-18T11:51:36","Email segmentation: Organize your way to better email performance","email-segmentation","Email segmentation made easy (Plus 7 great examples)","Segmented emails perform better – a lot better. Learn how to group your contacts to get the most out of email segmentation.","Tired of seeing your well-crafted emails go unread? If you’re taking a one-size-fits-all approach to email marketing, you’re probably not sending the right emails to the right people. Fortunately, there’s an easy fix. Segmenting your email contacts is easy to do and has a huge impact on email performance. Whether you want to refine your […]","Tired of seeing your well-crafted emails go unread? If you’re taking a one-size-fits-all approach to email marketing, you’re probably not...","\u003Cp class=\"wp-block-paragraph\">Tired of seeing your well-crafted emails go unread? If you’re taking a one-size-fits-all approach to email marketing, you’re probably not sending the right emails to the right people. Fortunately, there’s an easy fix.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Segmenting your email contacts is easy to do and has a huge impact on email performance. Whether you want to refine your email segmentation strategy or start from scratch, we’ll walk you through the process, so you can send emails customers want to receive.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-email-segmentation\">What is email segmentation?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Email segmentation divides email contacts into groups or categories. Segmentation helps marketers send more relevant emails, making it easy to customize campaigns to different groups of subscribers. Contacts can be segmented according to any criteria, including location, customer type, purchase history and more.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-segmentation-is-worth-it\">Why segmentation is worth it\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">Segmented emails work better\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Segmented email campaigns perform better than unsegmented ones – a lot better.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Mailchimp crunched the numbers, creating one of my favorite \u003Ca href=\"\u002Fblog\u002Femail-marketing-statistics\u002F\">email marketing statistics\u003C\u002Fa>: segmented campaigns got 23% more opens and 49% more click-throughs on average. That’s a big jump, but not a surprising one. Of course people are more likely to engage with emails designed around their interests and needs.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"313\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190705\u002Femail-segmentation-statistics.jpg\" alt=\"Graphic showing 49 percent more click-throughs in segmented campaigns\" class=\"wp-image-49545\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190705\u002Femail-segmentation-statistics.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190705\u002Femail-segmentation-statistics-450x235.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Segmentation boosts your brand image\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Segmenting your emails also helps build a positive \u003Ca href=\"\u002Fblog\u002Fbrand-image\u002F\">brand image\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Email marketing allows you to drop in on your customers in their homes and offices. That intimate setting offers a unique opportunity to connect, but it can also backfire. Any missteps – like emails your customers don’t care about – feel all the more intrusive on their home turf.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Using segmentation to tailor email content to different groups creates a more positive interaction with your brand. And it decreases the odds of alienating your customers with irrelevant information.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--7-smart-ways-to-segment\">7 smart ways to segment\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There is no ‘best’ way to segment an email contact list. How you categorize your contacts is very individual. It depends on your industry, company and the types of emails you send.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Take segmenting by gender. In fashion retail, it’s a no-brainer. It makes sense to market menswear to men and womenswear to women. If you’re selling software instead of clothes, however, gendered campaigns are more likely to result in a PR disaster than a better click-through rate.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-49539 size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"358\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190706\u002Femail-segmentation-gendered.jpg\" alt=\"Woman looks annoyed at inappropriately gendered email\" class=\"wp-image-49539\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190706\u002Femail-segmentation-gendered.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190706\u002Femail-segmentation-gendered-450x269.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Not every segmentation strategy is appropriate for every situation.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Need some ideas to jumpstart your brainstorming? Here are some solid email segmentation strategies that might work for you:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Location, location, location\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Knowing where your customers are opens up a lot of email segmentation options. Marketing a food delivery app? Remind customers which beloved local restaurants are just a click away. A travel agency? New Yorkers probably aren’t going to book a vacation to New York. You could leave them out of that campaign – or try to entice them to Miami instead.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-49541 size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190706\u002Femail-segmentation-nyc.jpg\" alt=\"Man in Times Square\" class=\"wp-image-49541\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190706\u002Femail-segmentation-nyc.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190706\u002Femail-segmentation-nyc-450x300.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">The last place most New Yorkers want to go.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">2. Position in the sales funnel\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Different email campaigns can guide potential customers through each stage of the marketing funnel. And once a lead turns into a customer, your marketing strategy will change again. Now you’re helping them stay engaged and get the most out of your product.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Purchase history\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Your customers’ purchase history is a treasure trove of segmentation opportunities. You can market your latest luxury product to big spenders and make sure more price-sensitive customers never miss a sale. Or, you can target customers with items that go with their latest purchase. If a customer just bought a new sofa last week, they’re not going to buy another one today. But while they’re redecorating, it’s the perfect time to tempt them with a lamp or a side table.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. Loyalty status\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Loyalty programs foster a feeling of exclusivity. Sending highly invested customers special offers leaves them feeling like insiders – and makes an already strong connection to your brand even stronger. You can also email these customers more frequently. They’ve already shown they like your brand, so they probably won’t mind if you pop into their inbox more often.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"519\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190703\u002Femail-segmentation-loyalty.jpg\" alt=\"Email from Sephora's Beauty Insider program\" class=\"wp-image-49560\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190703\u002Femail-segmentation-loyalty.jpg 500w, \u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190703\u002Femail-segmentation-loyalty-434x450.jpg 434w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">5. Industry and type of company\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Segmentation is no less important when selling to businesses. Make sure small companies know how your product helps them punch above their weight. Tempt big corporations with bulk pricing options. Got a discount for nonprofits? Now you’ve got a direct way to let them know.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">6. Job title\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Don’t forget: Businesses are made up of people – and different people have different priorities. Should you emphasize money-saving benefits or ease of use? If you know your contacts’ job titles, you can explain how your product makes \u003Cem>their\u003C\u002Fem> job easier.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">7. Engagement with past campaigns\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">People who clicked through in your last campaign probably liked what they were seeing. It’s a safe bet they’d be interested in similar content. If you’ve got more of the same, send it their way.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"358\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190707\u002Femail-segmentation-click-through.jpg\" alt=\"Woman clicking "read more"\" class=\"wp-image-49531\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190707\u002Femail-segmentation-click-through.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190707\u002Femail-segmentation-click-through-450x269.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">On the other hand, someone who didn’t even open your last email \u003Cem>might\u003C\u002Fem> have been busy. Or they’re just not that into that kind of update.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--make-email-segmentation-work-for-you\">Make email segmentation work for you\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">Decide what segments make sense for your business\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Think about how your business is structured. You’ve probably already segmented your customers in some way. How is your sales team organized? Do you pitch differently to different kinds of customers? How do you group products on your website?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now you just need to carry that structure over into your email marketing workflow.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Don’t overthink it\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Start simple. It’s good to have options, and even different layers of segmentation. But you don’t need to go too crazy slicing and dicing your contact list. Think about the trade-offs between utility and effort.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It might be useful to send an email just to new customers, or just to customers in North America. But as fun as it might be to design a campaign for workaholics, you probably don’t need a segment of people who open their work email on Saturdays.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-49535 size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190707\u002Femail-segmentation-filter.jpg\" alt=\"People filtered into email segments\" class=\"wp-image-49535\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190707\u002Femail-segmentation-filter.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190707\u002Femail-segmentation-filter-450x263.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Email segmentation is more about filtering and tagging contacts than walling them off.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Some people are put off by the concept of segmentation itself – they don’t want to fracture their customer community. But the reality of segmentation is much less rigid than the name makes it seem. You’re not permanently siloing your contact list. Instead, think of segments as an overlapping series of tags and filters. When it makes sense to reach out to a smaller portion of your list, you can. When it doesn’t, you don’t have to!\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">How to get organized\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Once you’ve decided how to group your contacts, you’ll need a way to keep track of them. Most email marketing systems use features like tags and lists to make it easy to group contacts into segments.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For these features to work, you’ll need to keep your records clean and complete. This requires a bit of work upfront, but it’s worth it in the long run.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"373\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190704\u002Femail-segmentation-untangle.jpg\" alt=\"Tangled threads unravel into neat balls\" class=\"wp-image-49549\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190704\u002Femail-segmentation-untangle.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190704\u002Femail-segmentation-untangle-450x280.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Fortunately, many types of segmentation can be automated. For example, you can sync your email lists with your CRM so that when you close a deal, contacts are automatically moved from the ‘lead’ segment to the ‘customer’ segment.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you don’t have enough information about your contacts to create the segments you want, you can start gathering it going forward. But don’t go overboard. Filling out a form feels like more of a commitment than just entering an email address. Make things easy for customers by not asking for more information than you need.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"328\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190706\u002Femail-segmentation-form.jpg\" alt=\"Detailed email subscription form\" class=\"wp-image-49537\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190706\u002Femail-segmentation-form.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190706\u002Femail-segmentation-form-450x246.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--put-your-segments-to-work\">Put your segments to work\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now that you’ve got your segments set up and organized, it’s time to reap the rewards. Enjoy your newfound flexibility! Experiment with different types of content and different cadences. Design different campaigns for different segments. Or see if just a design tweak is enough to make the same campaign work for two audiences.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Use A\u002FB testing and your email system’s analytics tools to track differences in performance. Pay attention to what works for specific segments (and what doesn’t), and refine your strategies over time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">And remember, your segments aren’t set in stone. You should shoot for some degree of consistency. But if something’s not working, reevaluate your strategy and resegment as needed.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"358\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190704\u002Femail-segmentation-testing.jpg\" alt=\"Illustration of A\u002FB testing\" class=\"wp-image-49547\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190704\u002Femail-segmentation-testing.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190704\u002Femail-segmentation-testing-450x269.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--let-s-recap\">Let’s recap\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Email segmentation is a relatively easy way to tailor your email marketing to large groups of customers. With a little structure and organization, you can increase high-quality engagement with your brand – and send fewer irrelevant emails.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The best way to group your email contacts will depend on your industry, company and the types of emails you send.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As you decide which segments are right for you, never lose sight of the customer’s point of view. Don’t segment for the sake of segmenting, but rather to create a better experience for them.\u003C\u002Fp>",7,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190707\u002Femail-segmentation-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190707\u002Femail-segmentation-feature-450x294.jpg","Email segmentation represented by paper airplanes",785,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190430\u002Femail-campaign-optimization-feature-450x263.jpg",50859,"email-campaign-optimization","Science for marketers: A guide to email campaign optimization","Email campaign optimization is all about experiments. We’ll show you how to think like a scientist to boost your performance.","\u002Fblog\u002Femail-campaign-optimization\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190437\u002Femail-analytics-feature-450x263.jpg",50731,"email-analytics","Email analytics: What to measure and why it matters for your campaigns","Click-through rates? Bounces? Unsubscribes? Your guide to the most important metrics in email analytics. ","\u002Fblog\u002Femail-analytics\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F02\u002F19193622\u002Fcontent-marketing-trends-13-450x300.jpg",9573,"content-marketing-trends","Content marketing trends 2019 – 5 insights for success","Boost your next campaign by staying ahead of the 2019 content marketing trends. Generate more leads and increase engagement with these insights.","\u002Fblog\u002Fcontent-marketing-trends\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789382229403]