[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-email-sign-up-forms":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",51153,{"id":24,"name":25},"author-0301142015","Canto","2020-11-20T08:18:49","2025-12-01T11:05:14","Email sign-up forms: Turn your web traffic into a thriving mailing list","email-sign-up-forms","Email sign-up forms – Our top tips (with examples)","Some email sign-up forms work great. Others, not so much. Here’s what you need to know to turn a trickle of subscribers into a flood.","Email sign-up forms are one of the best ways to build and maintain a healthy mailing list. But just having a form on your website isn’t always enough to entice people to sign up. Placement, design and copy all have a big impact on conversions. By following a few best practices, you can turn a […]","Email sign-up forms are one of the best ways to build and maintain a healthy mailing list. But just having...","\u003Cp class=\"wp-block-paragraph\">Email sign-up forms are one of the best ways to build and maintain a healthy mailing list. But just having a form on your website isn’t always enough to entice people to sign up. Placement, design and copy all have a big impact on conversions.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">By following a few best practices, you can turn a trickle of subscribers into a steady flow, so your mailing list keeps growing.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--where-to-put-your-email-sign-up-form\">Where to put your email sign-up form\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Your email sign-up form will be hosted somewhere on your website. Where exactly is up to you. You’ve got three main options: a dedicated email sign-up page, a field on an existing page (most likely the homepage) or a pop-up window.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We’ll go over each method in detail, so you can decide which works best for you.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">A dedicated email sign-up page\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Putting your sign-up form on its own page makes it easy to link directly to it. This helps convert customers who are active on other channels – like social media – into email subscribers. It also offers a bit more space if you need a longer form, but keep in mind that short forms usually perform better.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">A form on an existing page\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">You can also simply \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Fhelp\u002Fadd-a-signup-form-to-your-website\u002F\" target=\"_blank\" rel=\"noopener\">embed your form\u003C\u002Fa> on an existing page. That way, customers can stumble across it while they’re browsing and don’t have to navigate to another page to sign up.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"319\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190416\u002Femail-sign-up-forms-bolia-homepage.jpg\" alt=\"Email sign-up form embedded on Bolia homepage.\" class=\"wp-image-51159\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190416\u002Femail-sign-up-forms-bolia-homepage.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190416\u002Femail-sign-up-forms-bolia-homepage-450x239.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>On the homepage\u003C\u002Fstrong> – The most common page for inline email sign-up forms is the homepage. After all, that’s where most of your web traffic will initially land. Plus, customers on your homepage are likely in ‘exploration’ mode on your website, rather than looking for something specific. It’s the perfect opportunity to grab their attention.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>On a sub-page\u003C\u002Fstrong> – In some cases, it makes more sense to put your form on a sub-page – especially if your email marketing focuses on a specific kind of content. If you send out a regular digest of new blog articles, for example, you might embed the sign-up form underneath each blog post. That’s where you’re most likely to find people interested in that type of content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>In the footer\u003C\u002Fstrong> – An email sign-up form on your website’s footer appears on every page, providing the best of both worlds. The drawback is that this will often require a more subdued design, which visitors might overlook at the bottom of the page.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Pop-up forms\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If growing your list of email subscribers is a top priority, a pop-up form is the way to go. Pop-ups convert much better than inline forms. They’re impossible to miss, and they force a response: either sign up, or close the window.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"336\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190416\u002Femail-sign-up-forms-ap.png\" alt=\"AP's sign-up form for a daily news update.\" class=\"wp-image-51158\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190416\u002Femail-sign-up-forms-ap.png 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190416\u002Femail-sign-up-forms-ap-450x252.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">There are three main types of pop-up form:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Time delayed\u003C\u002Fstrong> – Time delayed pop-ups appear after a user has been on the site a set amount of time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Scroll delayed\u003C\u002Fstrong> – Scroll delayed forms appear once a user has scrolled to a particular part of the page.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Exit intent\u003C\u002Fstrong> – Exit intent forms appear when the user’s mouse movements signal they’re about to exit the page. That way, the request to sign up for emails doesn’t interrupt their browsing.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">All three types ensure that the user isn’t accosted by a pop-up window as soon as they enter the site. Instead, they have time to take in what you have to offer before you ask them to give up their email address.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"364\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190413\u002Femail-sign-up-forms-knog.jpg\" alt=\"Pop-up email sign-up form on the Knog website.\" class=\"wp-image-51165\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190413\u002Femail-sign-up-forms-knog.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190413\u002Femail-sign-up-forms-knog-450x273.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">While they’re very effective, pop-up forms are a bit of a commitment and do carry some risk.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For one, they interfere with navigation on the site. You don’t want to interrupt a customer who’s about to purchase a product – you’ll get their email address anyway when they check out. Using exit intent forms is a great way to reduce this risk.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another consideration: you may have other pop-up priorities. A pop-up prompting customers to create an account or book a demo might take precedence over an email sign-up form.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Combining methods\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">In many cases, it makes sense to have multiple ways customers can sign up for email updates. You could put a permanent email sign-up form in your website footer, for example, and augment it with a pop-up window you switch on and off as needed.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--decide-how-much-information-to-collect\">Decide how much information to collect\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Once you’ve decided where to put your email sign-up form, you’ll need to determine which fields to include.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The simplest sign-up forms are often the most effective. After all, you’re asking your customers to do something. Don’t make them work for it! Only ask for the information you really need – just an email address is usually enough.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"157\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190413\u002Femail-sign-up-forms-simple.png\" alt=\"Minimalist email sign-up form with just email field.\" class=\"wp-image-51168\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190413\u002Femail-sign-up-forms-simple.png 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190413\u002Femail-sign-up-forms-simple-450x118.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">There are a few situations, however, when you might want a bit more:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Email segmentation\u003C\u002Fstrong> – If you have an \u003Ca href=\"\u002Fblog\u002Femail-segmentation\u002F\">email segmentation\u003C\u002Fa> strategy, sort your customers into segments when they sign up. Let’s say you’re a fashion retailer and want to market menswear to men and womenswear to women. A simple check box option on your email sign-up form makes that possible from the get-go.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"310\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190414\u002Femail-sign-up-forms-gender.png\" alt=\"Email sign-up form offering preference options for men's and women's fashion.\" class=\"wp-image-51163\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190414\u002Femail-sign-up-forms-gender.png 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190414\u002Femail-sign-up-forms-gender-450x233.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Getting the right kind of leads\u003C\u002Fstrong> – Adding a few hurdles to your email sign-up filters out contacts you know will be a dead end. This is especially useful in B2B marketing. Forcing leads to provide a business email address, list a company affiliation or pick a job title from a drop-down menu discourages frivolous, low-quality sign-ups.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Collecting marketing data\u003C\u002Fstrong> – Email sign-up forms are also an opportunity to collect data about people interested in your products, like their location, or how they learned about you. But remember, creating more work for customers results in fewer email sign-ups. So weigh the benefits against the costs.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--state-your-case-with-clear-clever-copy\">State your case with clear, clever copy\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">In an era of overflowing inboxes, people won’t give their email contact information up to just anyone who asks. You have to make a convincing case.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Keep these best practices in mind writing email sign-up form copy.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Offer something of value\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">One highly effective method of getting people to sign up for email marketing is to offer a discount code or other incentive. Or maybe being on your mailing list means customers get first dibs on tickets, exclusive deals or members-only access to popular content.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"343\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190415\u002Femail-sign-up-forms-discount.jpg\" alt=\"Email sign-up form offering 20% off first order.\" class=\"wp-image-51160\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190415\u002Femail-sign-up-forms-discount.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190415\u002Femail-sign-up-forms-discount-450x257.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Let people know what to expect\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">People want to know what they’re signing up for. Explain what types of emails you send, and how often you send them.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Find a clever way to say it\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Customers read the words ‘sign up for our newsletter’ on nearly every site they visit. The word ‘newsletter’ doesn’t sound particularly exciting, and because customers see it all the time, it doesn’t stand out. If you can, find a direct but creative way to tell people what your form is for. Let your brand’s voice shine through to cut through the clutter and remind customers of your personality.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"334\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190414\u002Femail-sign-up-forms-fun-emails.png\" alt=\"Email sign-up form introduced with copy: We send fun emails.\" class=\"wp-image-51162\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190414\u002Femail-sign-up-forms-fun-emails.png 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190414\u002Femail-sign-up-forms-fun-emails-450x251.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Keep it short\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The biggest challenge of writing copy for email sign-up forms is conveying all that information at a glance. Try to keep your copy as brief and informative as possible. Your goal is a smooth, seamless experience in which the customer sees the form, and immediately understands the benefits of signing up.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--use-design-strategically\">Use design strategically\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A good-looking sign-up form helps make your marketing emails look appealing. People will want to receive creative emails, and the sign-up form is a preview of what they can expect. What’s more, strategic design choices boosts a sign-up form’s performance. Here are some basic design principles to keep in mind.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Use bright, contrasting colors\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A visually appealing sign-up form will draw people’s attention. This is especially helpful with inline forms, though it also doesn’t hurt to give pop-ups a little extra pop.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Consider the whole page\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Make sure your form fits into your page design. Not everything on a webpage can be important. If everything is big and bright, the page will become too cluttered and confusing. If you have other content you need to prioritize, you might have to compromise on a more subdued sign-up form design.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"341\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190412\u002Femail-sign-up-forms-website.jpg\" alt=\"Screenshot of Gobe website with subtle email sign-up form in footer.\" class=\"wp-image-51170\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190412\u002Femail-sign-up-forms-website.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190412\u002Femail-sign-up-forms-website-450x256.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Use different font sizes\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A font size hierarchy lets you grab people’s attention with a catchy headline, and then seal the deal by providing more details below. You shouldn’t have much copy in your sign-up form to begin with, but using two font sizes allows for a bit more information, while keeping your message easy to digest.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Use images that complement your message\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Images are optional, but they’re a great way to catch people’s attention and reinforce your message. A strategically selected photo or illustration reminds people what they’re getting if they sign up: attractive products and an appealing brand experience.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"377\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190413\u002Femail-sign-up-forms-photo.jpg\" alt=\"Everlane email sign-up form featuring photograph of tan shoes.\" class=\"wp-image-51167\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190413\u002Femail-sign-up-forms-photo.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190413\u002Femail-sign-up-forms-photo-450x283.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--think-beyond-email-sign-up-forms\">Think beyond email sign-up forms\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Email sign-up forms are the most obvious way to gather customers’ email addresses, but they aren’t your only option.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You also collect customers’ email addresses in the course of doing business, like when they create an account or shop in an online store. Even brick-and-mortar stores can integrate email into their workflow, with online appointment booking or by offering to email customers their receipts.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Whatever methods you use, the main thing is to never stop growing your list. The beauty of email marketing is that the more high-quality contacts you accumulate, the more people you reach with the same amount of effort.\u003C\u002Fp>",8,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190415\u002Femail-sign-up-forms-feature.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190415\u002Femail-sign-up-forms-feature-450x263.png","Pop-up email sign-up form on Ace & Tate website.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190430\u002Femail-campaign-optimization-feature-450x263.jpg",50859,"email-campaign-optimization","Science for marketers: A guide to email campaign optimization","Email campaign optimization is all about experiments. We’ll show you how to think like a scientist to boost your performance.","\u002Fblog\u002Femail-campaign-optimization\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190019\u002Femail-deliverability-feature-450x263.jpg",52414,"email-deliverability","Email deliverability: Everything you need to know to stay out of the spam folder","Are your emails getting caught in customers’ spam filters? These email deliverability basics will keep you off the naughty list, so your emails always get through.","\u002Fblog\u002Femail-deliverability\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190437\u002Femail-analytics-feature-450x263.jpg",50731,"email-analytics","Email analytics: What to measure and why it matters for your campaigns","Click-through rates? Bounces? Unsubscribes? Your guide to the most important metrics in email analytics. 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