[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-email-subject-lines":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",50243,{"id":24,"name":25},"author-0301142015","Canto","2020-10-30T15:32:32","2025-12-01T10:55:11","Performance-boosting tips for email subject lines","email-subject-lines","Are your email subject lines holding you back? Use these simple methods to boost your open rates. ","Subject lines are your email’s first chance to make an impression, so it’s important to get them right. After all, customers have to open your email before they can experience what’s inside. These simple strategies will give you the tools you need to pique your customers’ interest and keep them reading. Rules of thumb for […]","Subject lines are your email’s first chance to make an impression, so it’s important to get them right. After all,...","\u003Cp class=\"wp-block-paragraph\">Subject lines are your email’s first chance to make an impression, so it’s important to get them right. After all, customers have to open your email before they can experience what’s inside.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">These simple strategies will give you the tools you need to pique your customers’ interest and keep them reading.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--rules-of-thumb-for-all-email-subject-lines\">Rules of thumb for all email subject lines\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Some strategies work no matter what type of email you’re sending. Use these rules of thumb for all your subject lines to give them the best chance at success.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Keep it short\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Most email clients will cut long subject lines off, especially on mobile. Stay under 50 characters. Fewer is even better.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Start off right\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Whenever possible, put the most important word or phrase at the beginning of the subject line. That way, customers see it first. Plus, you’ll know for sure your message won’t end up hidden behind an ellipsis on narrow screens.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Let’s look at an example. These two subject lines contain the same information:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cem>This Week Only – Everything Is 20% Off\u003C\u002Fem>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cem>20% Off Everything This Week Only\u003C\u002Fem>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But only the second gets the full message across when a narrow screen cuts it off:\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"154\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190601\u002Femail-click-through-rate-cutoff.jpg\" alt=\"Email subject lines cut off on narrow screen.\" class=\"wp-image-50175\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Be accurate\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Make sure your subject lines reflect what’s actually in the email. Clickbaity subject lines may boost open rates initially, but customers will be disappointed if the content inside doesn’t live up to expectations.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Plan ahead\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">We’ve all been there. You’ve created the perfect email campaign, agonizing over the messaging and design. You’re ready to hit ‘send’ and… oh right, the subject line.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It can be tempting to just jot down two okay-ish options and let the A\u002FB test sort out the rest. But email subject lines are too important to be left to the last minute.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As you design a campaign, set aside the time to write several solid options. Then, come back to them the next day with fresh eyes to see which you like best.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Even better: get a second opinion. Subject lines are all about first impressions, and you’ve been steeped in your email campaign for hours. Recruit a colleague (or two) to weigh in with an outside perspective.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190541\u002Femail-subject-lines-conversation.jpg\" alt=\"Chat conversation about subject line options.\" class=\"wp-image-50328\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190541\u002Femail-subject-lines-conversation.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190541\u002Femail-subject-lines-conversation-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">A\u002FB test\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Email subject lines are practically made for A\u002FB testing. So take the two winners of your informal office poll and pit them against one another.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Not only will you improve open rates for individual campaigns, you’ll collect valuable data with every email. Over time, you’ll learn what types of subject lines customers find most persuasive.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Use the preview text\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Even though the subject line will do the heavy lifting when your email appears in customers’ inboxes, it’s also got backup. The message preview is valuable – and often underutilized – real estate.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Far too many emails show up in inboxes with message previews like this:\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"96\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190528\u002Femail-subject-lines-preview.jpg\" alt=\"Underutilized email message preview.\" class=\"wp-image-50412\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">If yours are among them, it’s time to reclaim that space. Use it to provide additional context and any important information that didn’t make the cut in your subject line.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Some email providers give you the option of entering a preview text in a separate field. Others default to the beginning of your message. In either case, don’t let those characters go to waste.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Use your brand\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The ‘From’ field also provides important context for the subject line. If customers recognize your brand and know what to expect, you can leave some things unsaid.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">On its own, this email subject line is… confusing:\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"96\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190527\u002Femail-subject-lines-unbranded.jpg\" alt=\"Unbranded email subject line.\" class=\"wp-image-50416\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">But with the context of a well-known brand, the meaning becomes clear:\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"96\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190531\u002Femail-subject-lines-branded.jpg\" alt=\"Brand gives new meaning to email subject line.\" class=\"wp-image-50405\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Stay true to your brand\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As you experiment with different writing styles in email subject lines, don’t stray too far from your brand’s usual style.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If your voice is usually serious and professional, a cutesy subject line out of nowhere will undercut \u003Ca href=\"\u002Fblog\u002Fbrand-identity\u002F\">brand identity\u003C\u002Fa>. Instead, show a consistent personality, so customers can develop a relationship with your brand over time.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--more-subject-line-strategies\">More subject line strategies\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">While the tips above apply to every email subject line, other strategies are more mutually exclusive. Even if you could cram them all into one subject line, the result would be pretty ridiculous (and way too long):\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cem>Sandra, just one week to Halloween! Get your lawn decor now to be the spookiest house on the block in Kansas City \u003C\u002Fem>????\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Instead, use one or two of these strategies at a time – whichever fits best with your brand, audience and the type of email you’re sending.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Be straightforward\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">More often than not, the most straightforward email subject line is also the best. After all, the main purpose of the subject line is to let customers know what the email’s about.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you’re being thoughtful about sending emails customers want to receive, the most compelling subject line is one that tells them exactly what they’re getting.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"180\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190527\u002Femail-subject-lines-straightforward.jpg\" alt=\"Straightforward email subject lines.\" class=\"wp-image-50415\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Focus on value\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Subject lines have to state the case for why someone should open your email. Think about the essence of what the email offers. The solution to a problem? A money-saving discount? An expert perspective? Whatever that value is, make sure it comes across loud and clear.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"180\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190527\u002Femail-subject-lines-value.jpg\" alt=\"Email subject lines showing value.\" class=\"wp-image-50418\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Be playful\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If whimsy and humor are part of your brand identity, unleash your creative side. A playful email subject line can be a good way to mix things up in customers’ inboxes.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It can be hard to be both informative and creative at the same time. If you need to, use the message preview to spell things out more clearly.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"180\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190529\u002Femail-subject-lines-playful.jpg\" alt=\"Playful email subject lines.\" class=\"wp-image-50411\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Use names\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Using names might just be the most common piece of email-subject-line advice out there. And it’s true: \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Fresources\u002Fcatchy-email-subject-lines\u002F\" target=\"_blank\" rel=\"noopener\">data\u003C\u002Fa> shows that using names increases opens.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Just don’t expect miracles. The impact in most industries is relatively small. Names in subject lines make a bigger difference in sectors like government and non-profits than in marketing and advertising.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s easy to guess why. Some people find seeing their names in marketing copy a bit creepy: Why is this big corporation trying to be my friend? But in fundraising, personal pleas feel a bit more natural.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"180\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190529\u002Femail-subject-lines-names.jpg\" alt=\"Fundraising email subject lines using first names.\" class=\"wp-image-50410\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Be local\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Of course, names aren’t the only way to personalize an email subject line. Location is another option that feels a bit less intrusive.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"180\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190530\u002Femail-subject-lines-cities.jpg\" alt=\"Cities in email subject lines.\" class=\"wp-image-50406\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">If it’s urgent, let them know\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">People react to time-sensitive subject lines, especially those that use the word ‘urgent.’\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">However, the urgency card is hard to play with marketing emails. It’s not easy to make the case that buying shoes needs to happen \u003Cem>right now\u003C\u002Fem>. Instead, consider more subtle ways to dial up the time pressure:\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"180\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190527\u002Femail-subject-lines-urgent.jpg\" alt=\"Email subject lines conveying urgency.\" class=\"wp-image-50417\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Create a sense of scarcity\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Time’s not the only thing that can run out. Scarcity also creates a sense of urgency and makes things feel more valuable. So tap into customers’ FOMO and let them know if they need to hurry.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"189\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190528\u002Femail-subject-lines-scarce.jpg\" alt=\"Email subject lines conveying scarcity.\" class=\"wp-image-50413\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Use emojis (or don’t)\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Emojis in email subject lines are a divisive subject. People seem to either love them or hate them.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In most cases, it’s up to you. If you want to use one or two to add some visual pop, go for it. They’ve become commonplace enough that it won’t scandalize anyone.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Just don’t force it. Emojis have to fit naturally into your subject lines. Never use one just for the sake of using an emoji.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"189\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190523\u002Femail-subject-lines-emoji.jpg\" alt=\"Emojis in email subject lines. \" class=\"wp-image-50450\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Find an occasion\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Marketing emails out of the blue can feel a little intrusive. Customers are more likely to engage with an email if you have a clear reason to send it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Look for opportunities to frame your subject line as news. If you’re launching a new product or opening a new store, the subject line practically writes itself.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Much smaller ‘occasions’ hold marketing potential too. Take lunch, everyone’s favorite time of day. When you get an email from your favorite delivery app right around noon, it’s not a coincidence. You probably don’t even have to open the email. The subject line alone is enough to make your stomach rumble and send you straight to the app.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"96\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190529\u002Femail-subject-lines-lunch.jpg\" alt=\"Food delivery email subject line about lunch.\" class=\"wp-image-50409\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Embrace the season\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A classic way to stay fresh and relevant all year long is to mention seasons and holidays in subject lines. These events make it easy to tap into universal experiences, so you can write subject lines that match what’s going on in your customers’ lives.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"180\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190528\u002Femail-subject-lines-seasonal.jpg\" alt=\"Seasonal email subject lines.\" class=\"wp-image-50414\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Call to action\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The same principles that persuade customers to click though in an email can also work in the subject line. Be direct, use active verbs and make the result of the action clear.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"180\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190530\u002Femail-subject-lines-CTA-1.jpg\" alt=\"Email subject lines with calls to action.\" class=\"wp-image-50407\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--now-you-re-ready-to-write-your-own\">Now you’re ready to write your own\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">With these best practices in the back of your mind, you’ve got the tools you need to write high-performing email subject lines.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As you hone your craft, get inspired by the marketing emails in your own inbox. Keep a folder of good email subject lines you encounter in the wild to reference when it’s time to write your own.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Add a little practice and experimentation, and you’ll be writing subject lines in your sleep.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Of course, the subject line is just the beginning of a customer’s journey with your email. For more ways to improve email performance, check out our other tips for boosting \u003Ca href=\"\u002Fblog\u002Femail-click-through-rate\u002F\">email click-through rate\u003C\u002Fa>.\u003C\u002Fp>",8,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190540\u002Femail-subject-lines-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190540\u002Femail-subject-lines-feature-450x263.jpg","",700,1200,[42],{"id":43,"slug":43,"title":44,"path":45},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190430\u002Femail-campaign-optimization-feature-450x263.jpg",50859,"email-campaign-optimization","Science for marketers: A guide to email campaign optimization","Email campaign optimization is all about experiments. We’ll show you how to think like a scientist to boost your performance.","\u002Fblog\u002Femail-campaign-optimization\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F02\u002F19193622\u002Fcontent-marketing-trends-13-450x300.jpg",9573,"content-marketing-trends","Content marketing trends 2019 – 5 insights for success","Boost your next campaign by staying ahead of the 2019 content marketing trends. Generate more leads and increase engagement with these insights.","\u002Fblog\u002Fcontent-marketing-trends\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185816\u002Fvideo-email-feature2-450x263.jpg",55502,"video-email-marketing","Video email marketing: A match made in heaven","Can you embed video in an email? What kind of video content works best? We answer your top video email marketing questions. 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