[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-embed-video-in-email":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",56735,{"id":24,"name":25},"author-0301142015","Canto","2021-04-14T08:03:53","2026-05-18T16:24:27","How to embed a video in an email: A step-by-step guide","embed-video-in-email","Embed video in email (5 easy steps)","Want to put great-looking, clickable videos in an email? We’ll show you how to embed video in email in five easy steps. ","What does it mean to embed a video in an email? Embedding a video in an email means placing a clickable, video-linked image directly within an email body so recipients can access video content with a single click. Because most email clients — including Gmail and Outlook — do not natively render HTML5 video, the […]","What does it mean to embed a video in an email? Embedding a video in an email means placing a...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-does-it-mean-to-embed-a-video-in-an-email\">What does it mean to embed a video in an email?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Embedding a video in an email means placing a clickable, video-linked image directly within an email body so recipients can access video content with a single click. Because most email clients — including Gmail and Outlook — do not natively render HTML5 video, the standard method is to host the video externally, capture a static thumbnail with a play button overlay, and hyperlink that image to the hosted video URL. This approach reliably simulates an embedded video experience across all major email platforms.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fvideo-asset-management\u002F\">Video asset management\u003C\u002Fa>\u003C\u002Fstrong> is a centralized process for storing, organizing, searching, accessing, and delivering video content.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--step-1-find-or-upload-the-video\">Step 1: Find or upload the video\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"329\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185528\u002Fembed-video-in-email-youtube.jpeg\" alt=\"YouTube menu on a desktop browser.\" class=\"wp-image-56746\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185528\u002Fembed-video-in-email-youtube.jpeg 596w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185528\u002Fembed-video-in-email-youtube-450x248.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Because you can’t place the video directly in an email, you’ll need to host it somewhere else.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you’re using someone else’s video, it’s probably already hosted somewhere online.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If it’s your own video, you’ll need to upload it to YouTube or another site. If you don’t want to make it public, make sure it’s unlisted (only accessible with a direct link).\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--step-2-create-a-thumbnail\">Step 2: Create a thumbnail\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"330\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185529\u002Fembed-video-in-email-thumbnail.jpeg\" alt=\"Tumbnail for Canto video about digital asset managment.\" class=\"wp-image-56743\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185529\u002Fembed-video-in-email-thumbnail.jpeg 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185529\u002Fembed-video-in-email-thumbnail-450x248.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Make a screenshot of a representative still from the video, or use a related image. Think about an appealing visual that will make people want to click. A friendly face making eye contact with the camera is an easy way to make a connection.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--step-3-add-a-play-button\">Step 3: Add a play button\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"263\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185529\u002Fembed-video-in-email-play-button.jpeg\" alt=\"Screenshot of play button options from online tool.\" class=\"wp-image-56742\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185529\u002Fembed-video-in-email-play-button.jpeg 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185529\u002Fembed-video-in-email-play-button-450x197.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Add a play button over the image to make it obvious it’s a video. This shows the thumbnail will play the video and encourages people to click.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Don’t worry if your Photoshop skills aren’t up to the task. There are simple browser-based tools that will \u003Ca href=\"http:\u002F\u002Faddplaybuttontoimage.way4info.net\u002F\" target=\"_blank\" rel=\"noopener\">add a play button\u003C\u002Fa> to any image.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--step-4-embed-the-thumbnail-in-your-email\">Step 4: Embed the thumbnail in your email\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"490\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185530\u002Fembed-video-in-email-inline-e1618315998731.jpeg\" alt=\"Email with video preview image embedded in-line.\" class=\"wp-image-56740\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185530\u002Fembed-video-in-email-inline-e1618315998731.jpeg 597w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185530\u002Fembed-video-in-email-inline-e1618315998731-450x369.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Next, embed the image with a play button in your email. If your image is large, be sure to resize it first. I like to keep my video thumbnails under 450 px wide.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--step-5-link-to-the-video\">Step 5: Link to the video\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Link the thumbnail image to the page where the video is hosted. That way, when people click the play button, the video will open in another window.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Different email programs have different methods to link images. In Outlook for MacOS or Windows, simply right click on the image and select “Link.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"346\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185529\u002Fembed-video-in-email-outlook.jpeg\" alt=\"Right-click menu for image in Outlook for MacOS.\" class=\"wp-image-56741\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185529\u002Fembed-video-in-email-outlook.jpeg 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185529\u002Fembed-video-in-email-outlook-450x260.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In Gmail, you’ll need to highlight the image as if it were text. Then click the link icon in the formatting bar. A box will appear with a link to the image file. Click “Change,” and enter the URL of the page where the video is hosted.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"228\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185530\u002Fembed-video-in-email-gmail.jpeg\" alt=\"Link menu for image embedded inline in Gmail.\" class=\"wp-image-56739\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185530\u002Fembed-video-in-email-gmail.jpeg 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185530\u002Fembed-video-in-email-gmail-450x171.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Once the image is linked and you’ve finished the rest of your email, you’re all set to send!\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--advanced-options-to-embed-video-in-email\">Advanced options to embed video in email\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">If you want to embed video in email for marketing purposes, pick an email platform that will automate the steps outlined above. Mailchimp, for example, includes a video content block in their email builder. It achieves the same result as the method I’ve described, but with fewer steps thanks to the built-in tool.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This can save a lot of time if you do \u003Ca href=\"\u002Fblog\u002Fvideo-email-marketing\u002F\">video email marketing\u003C\u002Fa> regularly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If your platform doesn’t offer that option – or you want to embed a video in a personal email – it’s also easy to do it yourself. Just follow the steps I’ve outlined, and you’ll be sending emails with clickable videos in no time.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185531\u002Fembed-video-in-email-feature.jpeg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185531\u002Fembed-video-in-email-feature-450x263.jpeg","Illustration of an email with an embedded video on a laptop computer.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190214\u002Femail-marketing-vs-social-media-feature-450x263.jpg",51828,"email-marketing-vs-social-media","Email marketing vs. social media: Choose the right channel for your goals","Two very different tools for very different jobs. This side-by-side comparison of email marketing vs. social media will show you how to decide which is the best fit your marketing needs. ","\u002Fblog\u002Femail-marketing-vs-social-media\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F09\u002F19190745\u002Femail-design-feature-450x263.jpg",49097,"email-design","Designing emails: A guide to better performance and more conversions","Email design is more than aesthetics. You want conversions, and smart design choices can help you get them.","\u002Fblog\u002Femail-design\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190601\u002Femail-click-through-rate-feature-450x263.jpg",50180,"email-click-through-rate","Email click-through rate: One metric to rule them all","What’s a good email click-through rate? How can you get more clicks? Everything you need to know about the most important email metric.","\u002Fblog\u002Femail-click-through-rate\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789707706409]