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Leslie works remotely from Southern California (yes, we’re jealous of her proximity to beaches that are actually warm) and lights up the office with her bright personality every time she visits the San Francisco HQ. […]","We couldn’t end 2019 without taking a moment to show our appreciation for Leslie Weller, our Director of Product Marketing!...","\u003Cp class=\"wp-block-paragraph\">We couldn’t end 2019 without taking a moment to show our appreciation for Leslie Weller, our Director of Product Marketing!\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Leslie works remotely from Southern California (yes, we’re jealous of her proximity to beaches that are actually warm) and lights up the office with her bright personality every time she visits the San Francisco HQ. Keep reading to learn about her key role at Canto, advice for remote employees and ocean kayaking adventures!\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193024\u002FLeslie-Weller-Canto.jpg\" alt=\"Leslie Weller with the ocean in the back.\" class=\"wp-image-38257\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193024\u002FLeslie-Weller-Canto.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193024\u002FLeslie-Weller-Canto-450x219.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193024\u002FLeslie-Weller-Canto-768x374.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Tell us about what you do at Canto!\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As the Director of Product Marketing at Canto, I aim to bring clarity and simplicity to our users so they can be happier and more effective marketers. My role is to market a really great DAM product to marketers, leveraging everything from tutorial videos and in-app guides to email, live interactive webinars and more.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Our customers represent some of the most iconic brands in the world. I feel the responsibility to deliver clear communications, expand feature adoption and grow product usage at scale to keep these beloved brands running their A-game.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You’ll often find me at the crossroads pulling cross-functional teams together. For example with new releases, I’ll work with the product team, with our creative and marketing resources, with sales and account managers to translate new features into clear, compelling benefits and deliver the information across every channel and medium.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">You’ve been at Canto for almost 7 years! How has the company evolved since you started?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I can’t believe it’s been that long! The company has gone through a tremendous transformation in the 6.5 years since I joined.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We have a startup vibe which is really energizing to be a part of. Every couple years it almost seems like a whole new company and I love it. I never get bored or complacent at Canto.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When I joined, we were primarily selling highly-sophisticated, on-premise, IT-driven DAM solutions with the majority of employees based in our Berlin office. Now our new business primarily comes from our cloud-based, highly-intuitive SaaS software that is made for marketing teams and business users to manage on their own.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The past one to two years has been especially exciting as we’ve really experienced significant growth. When I joined there were maybe a dozen people in our San Francisco office, but now I struggle to know everyone since there are four times that many and growing every week.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1365\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193023\u002FLeslie-Weller-Berlin.jpg\" alt=\"Leslie in Berlin!\" class=\"wp-image-38263\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193023\u002FLeslie-Weller-Berlin.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193023\u002FLeslie-Weller-Berlin-338x450.jpg 338w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193023\u002FLeslie-Weller-Berlin-768x1024.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">As a remote employee, what advice do you have for staying in sync with your team?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I work primarily from my home office and a shared space in Carlsbad, CA (in San Diego County), far from our San Francisco HQ and even further from our Berlin office where many of our marketing team members are located.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Like most workers today – Slack is my good friend for impromptu conversations! And having tools like Zoom, Guru and our central team Canto digital media library help too.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Even in the earliest years of my career, I worked closely with European and Asia-Pacific clients and partners. It’s really all I’ve known to work across time zones and multiple geo-locations, so it comes pretty naturally for me now.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But that wasn’t always the case. My best advice for remote workers is patience and discipline:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cb>Patience\u003C\u002Fb>, because you don’t know why someone’s not able to respond right away – there could be in-office gatherings, impromptu celebrations or any number of things outside your purview causing delays.\u003C\u002Fli>\u003Cli>\u003Cb>Discipline\u003C\u002Fb>, because there is no one looking over your shoulder making sure you accomplish your projects. Commit to daily, weekly and quarterly goals to give yourself and your team tangible objectives to keep yourself on track and always adding the most value.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">What is your favorite project you’ve worked on at Canto?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I’ve been a part of many rewarding projects – but by far, my favorite was our rebrand in 2017 from Flight to Canto.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">At the time I was the overall Director of Marketing. As our SaaS product matured, I was inspired by our web developer who rightfully reasoned that we would have more success branding “Canto” than competing with airlines for SEO traffic for “Flight.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I worked with key stakeholders to develop a whole new identity for Canto and launch it to the world – the one you see today. We went from a ‘house from brands’ (Canto the company with two products: Cumulus and Flight) to a ‘branded house’ (Canto) where we could focus our energy on building a strong Canto brand.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193022\u002FLeslie-Weller-ocean-kayaking.jpg\" alt=\"Leslie in San Diego Kayaking with her family\" class=\"wp-image-38265\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193022\u002FLeslie-Weller-ocean-kayaking.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193022\u002FLeslie-Weller-ocean-kayaking-450x338.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193022\u002FLeslie-Weller-ocean-kayaking-768x576.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">What are your favorite things to do in San Diego and your must-do’s when you visit the team in San Francisco?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">My favorite thing to do in San Diego is to go ocean kayaking with family and friends.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">My favorite kayaking memory was last year on Memorial Day. I went paddling in the large San Diego Bay with my then 9-year old son on his youth kayak trailing next to me. We were dwarfed by large yachts, sailboats and occasional ocean liners passing in and out of the marinas. We tied up our ocean kayaks on a dock to eat at Tom Ham’s lighthouse – a fancy schmancy place with incredible bay views – wearing just our swimwear, feeling underdressed yet totally happy.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When I’m in San Francisco – I always have to meet with the Sales Team. I am a huge believer in close Sales and Marketing alignment. With it – you succeed. Without it, you’ll never realize your business’ full potential.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">My other must-do is syncing up over lunch with our Head of Product. There are countless great places to eat in San Francisco and we love to scout out new finds. Recently it has been Oren’s Hummus for the win.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Check out our open positions \u003Ca href=\"\u002Fcareers\u002F\">here\u003C\u002Fa>!\u003C\u002Fp>",5,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193023\u002FEmployee-spotlight-Leslie-banner.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193023\u002FEmployee-spotlight-Leslie-banner-450x182.png","Employee spotlight - Leslie - banner",360,888,[43],{"id":44,"slug":44,"title":45,"path":46},"inside-canto","Inside Canto","\u002Fpost-category\u002Finside-canto\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192209\u002FEmployee-spotlight-JH-banner-450x182.png",42811,"employee-spotlight-jack-huber","Employee Spotlight: Creating a Canto community with Jack Huber","Jack Huber is Head of Community at Canto. He talks about what he does at the company, exciting projects, his favourite podcasts and what inspires him.","\u002Fblog\u002Femployee-spotlight-jack-huber\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F10\u002F03192255\u002Fcustomer-appreciation-month-feature-450x263.jpg",65781,"customer-appreciation-awards-2024","Celebrating excellence: The winners of Canto’s Customer Appreciation Awards","We're celebrating our customers and the unique ways they leverage our DAM platform with our Customer Appreciation Awards. See how they use the best-in-class DAM","\u002Fblog\u002Fcustomer-appreciation-awards-2024\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193247\u002Fcanto-customer-instagram-accounts-360x450.jpg",36900,"6-aesthetic-canto-customer-instagram-accounts-you-need-to-follow","6 aesthetic Canto customer Instagram accounts you need to follow","The perfect Instagram feed is an art. We appreciate a well-curated feed of beautiful, engaging content that inspires or educates. Check out these six examples.","\u002Fblog\u002F6-aesthetic-canto-customer-instagram-accounts-you-need-to-follow\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374897387]