[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-enterprise-content-management":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",32612,{"id":24,"name":25},"author-0301142015","Canto","2020-05-01T16:04:30","2026-06-24T16:43:56","Business content management: An essential guide for enterprise teams","enterprise-content-management","An essential guide to enterprise content management","Enterprise content management (ECM) organizes a company’s entire log of information within a system of storage folders. Learn more about it here.","What is business content management? Business content management is the practice of organizing, storing, and controlling a company’s documents, records, and digital information to support operational workflows and cross-team collaboration. It encompasses the tools, systems, and processes that allow organizations to access, share, and secure content at scale. A strong business content management strategy reduces […]","What is business content management? Business content management is the practice of organizing, storing, and controlling a company’s documents, records,...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-business-content-management\">What is business content management?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Business content management is the practice of organizing, storing, and controlling a company’s documents, records, and digital information to support operational workflows and cross-team collaboration. It encompasses the tools, systems, and processes that allow organizations to access, share, and secure content at scale. A strong business content management strategy reduces data silos, improves compliance, and gives teams reliable access to the information they need.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">Marketing resource management\u003C\u002Fa> (MRM) combines tools and processes that enable marketing teams to plan, execute, and measure campaigns with greater efficiency.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-is-it-so-important\">Why is it so important?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The ECM platform converts and organizes information digitally to give companies a better grasp of their content. It collectively pools information to provide teams with better access and understanding, which raises their effectiveness. ECM also streamlines workflows to increase business efficiency throughout all types of projects and campaigns. It gives companies, effectively, full control over their data. This includes when a company’s stored data and information is high quantity.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-33498\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"531\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193859\u002Fenterprise-content-management-2.jpg\" alt=\"A group of coworkers discussing a poster board.\" class=\"wp-image-33498\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193859\u002Fenterprise-content-management-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193859\u002Fenterprise-content-management-2-450x299.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193859\u002Fenterprise-content-management-2-768x510.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Enterprise content management increases efficiency.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Think of enterprise content management like a computer system at a library. On its own, the library has hundreds of thousands of books that are sorted based on their title and genre. Though this gives a general understanding of where certain books are located, it doesn’t provide a detailed, organized system capable of instantly knowing important information about a book. Having a computer system with all the books logged lets librarians find out pertinent information immediately, such as if a book has been checked out recently or not. This is just like ECM for companies, where their data is essentially books in a library waiting to be organized.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--three-key-ecm-elements\">Three key ECM elements\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">ECM is made up of basic components which drastically benefit companies. Here are three key elements to consider:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Organizing\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Before organizing information, the initial steps of this phase include conversion. This conversion involves compiling records, data and information and then making it digital. This is especially helpful for companies with large amounts of historical records and other data. It is the initial process of organizing information into structured formats.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-44634\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"454\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191841\u002Fenterprise-content-management-34.jpg\" alt=\"Co-workers examining data on a laptop.\" class=\"wp-image-44634\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191841\u002Fenterprise-content-management-34.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191841\u002Fenterprise-content-management-34-450x255.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191841\u002Fenterprise-content-management-34-768x436.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Organizing is the biggest part of ECM.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">After converting records to a digital format, the next step becomes organizing and structuring it for the benefit of companies. The most logical way to organize it is in a manner conducive to business workflows.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Storing\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">There are two different ways ECM accomplishes effective data storage. The first is through physical storage of data and information. This occurs within detailed folder structures that ensure users have easy access to all saved data and information. Furthermore, preservation ends up supplementing the storage efforts.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-33501\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193858\u002Fenterprise-content-management-3.jpg\" alt=\"A laptop with drawers coming out of the screen.\" class=\"wp-image-33501\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193858\u002Fenterprise-content-management-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193858\u002Fenterprise-content-management-3-450x225.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193858\u002Fenterprise-content-management-3-768x384.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">ECM offers structured, organized storage.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Not only is information stored – it’s also backed up extensively. This allows users the chance to edit and change any necessary data. It also provides things like company historical records.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Retrieval and sharing\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Next, companies retrieve their information from the storage using advanced text searches. These searches typically include \u003Ca href=\"\u002Fblog\u002Fmetadata\u002F\">metadata\u003C\u002Fa> that helps locate documents. They also involve pinpointing information based on its creation date. Lastly, ECM monitors which users are viewing particular documents and files.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Fast retrieval goes hand-in-hand with sharing. Information requests specifically get a boost by the ability to quickly and efficiently locate files within a system. This type of fast location is essential for modern companies with extensive digital data.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Enterprise content management has numerous processes to boost the company workflows. Make sure you understand its benefits in their entirety. Chances are, implementing an ECM will go over much smoother when done by someone who has done extensive research.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193859\u002Fenterprise-content-management.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193859\u002Fenterprise-content-management-450x261.jpg","A network mapping digitally.",464,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F02\u002F19195656\u002Fworkflow-management-450x208.jpg",21726,"workflow-management","Workflow management – A comprehensive guide","Workflow management accelerates task-completion within a company. Learn the ways to manage a workflow for optimal success.","\u002Fblog\u002Fworkflow-management\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195443\u002Fmartech-conference-1-450x269.jpg",24020,"we-are-going-to-martech-three-reasons-why-you-should-go-too","We’re going to MarTech: Three reasons why you should go too","Canto is heading to the MarTech Conference in San Jose this week and here are three important reasons why you should go too.","\u002Fblog\u002Fwe-are-going-to-martech-three-reasons-why-you-should-go-too\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193232\u002Femployee-wellbeing-450x300.jpg",37041,"3-ways-to-keep-your-team-happy-and-motivated","3 ways to keep your team happy and motivated","Keeping your team happy and motivated is a win-win scenario: they’re engaged and excited to come to work, and your company benefits from higher productivity and employee retention.","\u002Fblog\u002F3-ways-to-keep-your-team-happy-and-motivated\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787149446323]