[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-examples-brand-style-guides":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",52317,{"id":24,"name":25},"author-0301142015","Canto","2020-12-29T18:42:16","2025-11-21T11:02:02","Find your brand soul: 9 inspirational brand style guide examples","examples-brand-style-guides","11 exemplary brand style guide examples","A brand style guide sets the table for all future brand endeavors. Make sure your metaphorical branding silverware, napkins and plates are in the right place.","As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is growing. But with so much ground to cover, it can be hard to know where to start. The best way to build a brand style guide is to have clear examples to follow for inspiration […]","As more and more brands see the benefits of brand style guides, the demand for accurate and complex guides is...","\u003Cp class=\"wp-block-paragraph\">As more and more brands see the benefits of \u003Cstrong>brand style guides\u003C\u002Fstrong>, the demand for \u003Cem>accurate\u003C\u002Fem> and \u003Cem>complex\u003C\u002Fem> guides is growing. But with so much ground to cover, it can be hard to know where to start. The best way to build a brand style guide is to have clear examples to follow for \u003Cem>inspiration\u003C\u002Fem> and structural guidance.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190053\u002Fexamples-brand-style-guides-2.jpg\" alt=\"A template on a website.\" class=\"wp-image-52327\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190053\u002Fexamples-brand-style-guides-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190053\u002Fexamples-brand-style-guides-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190053\u002Fexamples-brand-style-guides-2-768x512.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This article provides eleven of the most helpful \u003Cstrong>examples\u003C\u002Fstrong> of brand style guides you’ll find. I’ve selected each one based on its merit as a standout guide.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-brand-style-guide\">What is a brand style guide?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A \u003Ca href=\"\u002Fblog\u002Fbrand-style-guide\u002F\">brand style guide\u003C\u002Fa> is a brand document that details the correct settings for all branding elements, like themes, logos, color schemes and language. It gives users specific instructions and examples, which make it easy for employees to follow organizational standards.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Ch3 class=\"wp-block-heading\">Design\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Most style guides provide details about which types of fonts to use. These are usually different throughout different projects and platforms.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"692\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190052\u002Fexamples-brand-style-guides-3.jpg\" alt=\"A template of colors next to a notebook.\" class=\"wp-image-52328\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190052\u002Fexamples-brand-style-guides-3.jpg 772w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190052\u002Fexamples-brand-style-guides-3-450x403.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190052\u002Fexamples-brand-style-guides-3-768x688.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Brand style guides will inform users of the types of color schemes that are used and what options for colors are possible for future projects and campaigns.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Grammar and language\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">There are going to be certain grammatical rules each brand is comfortable with, which they’ll have inside their style guide. They’ll also include the type of language, including the voice and tone of content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you know what a brand style guide is, let’s look at some helpful examples.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For more branding ideas, check out my \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">comprehensive branding guide\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--9-examples-of-brilliant-brand-style-guides\">9 examples of brilliant brand style guides\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">I’ve selected the following eleven brand style guides based on their own unique functionality.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-2\">1. Chess.com\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1087\" height=\"624\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190050\u002Fexamples-brand-style-guides-6.png\" alt=\"The Chess.com logo.\" class=\"wp-image-52333\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190050\u002Fexamples-brand-style-guides-6.png 1087w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190050\u002Fexamples-brand-style-guides-6-450x258.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190050\u002Fexamples-brand-style-guides-6-1024x588.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190050\u002Fexamples-brand-style-guides-6-768x441.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"953\" height=\"469\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190049\u002Fexamples-brand-style-guides-7.png\" alt=\"Navigation of the chess.com interface.\" class=\"wp-image-52334\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190049\u002Fexamples-brand-style-guides-7.png 953w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190049\u002Fexamples-brand-style-guides-7-450x221.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190049\u002Fexamples-brand-style-guides-7-768x378.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The main focus of this style guide: Chess.com is on a mission to change the way humans play the game of chess. Their style guide focuses on the experience of each game in the eyes of customers\u002Fusers, ensuring that the correct game format is placed in the right section of their playing area. This notifies everyone that they’re in the right place at all times on the website.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What makes it unique: This is one of the first style guides I’ve seen that details brand elements and resources based on not only having the correct visuals in place, but also making certain users are given the right information about a product variant in a niche industry.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-4\">2. Alienware\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1059\" height=\"788\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190046\u002Fexamples-brand-style-guides-10.png\" alt=\"The Alienware style guide template.\" class=\"wp-image-52338\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190046\u002Fexamples-brand-style-guides-10.png 1059w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190046\u002Fexamples-brand-style-guides-10-450x335.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190046\u002Fexamples-brand-style-guides-10-1024x762.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190046\u002Fexamples-brand-style-guides-10-768x571.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"650\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190045\u002Fexamples-brand-style-guides-11.png\" alt=\"Instructions for the Alienware style guide.\" class=\"wp-image-52339\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190045\u002Fexamples-brand-style-guides-11.png 1067w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190045\u002Fexamples-brand-style-guides-11-450x274.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190045\u002Fexamples-brand-style-guides-11-1024x624.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190045\u002Fexamples-brand-style-guides-11-768x468.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The main focus of this style guide: Alienware’s computer systems have a special twist to each product. Their style guide details different music\u002Fsounds, layouts and animations. The guide gives detailed descriptions of each element, as well as examples when needed (animations, videos, etc.).\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What makes it unique: Alienware’s style guide is almost an accomplishment on its own, as it is one of the most stylish, unique and beautiful digital prints out there. The entire layout and color scheme is inviting and gives anyone reading it a baseline idea of what Alienware is all about.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-5\">3. Cisco\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1873\" height=\"929\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190037\u002Fexamples-brand-style-guides-22.png\" alt=\"Cisco brand style guide.\" class=\"wp-image-52353\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190037\u002Fexamples-brand-style-guides-22.png 1873w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190037\u002Fexamples-brand-style-guides-22-450x223.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190037\u002Fexamples-brand-style-guides-22-1024x508.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190037\u002Fexamples-brand-style-guides-22-768x381.png 768w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190037\u002Fexamples-brand-style-guides-22-1536x762.png 1536w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The main focus of this style guide: Cisco is on the forefront of digital security solutions. Their guide not only gives ideas into the correct way to use their branding elements, it also informs users of how the Cisco brand should be handled in terms of values and ideals.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What makes it unique: Cisco’s brand style guide tells a story, page-by-page, with a creative layout that is interactive, informative and fun. They’ve clearly decided that a traditional style guide just wouldn’t cut it with their goals and ideas about how a brand should be run.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-6\">4. Mozilla Firefox\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1877\" height=\"903\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190044\u002Fexamples-brand-style-guides-12.png\" alt=\"The Mozilla Firefox style guide.\" class=\"wp-image-52340\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190044\u002Fexamples-brand-style-guides-12.png 1877w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190044\u002Fexamples-brand-style-guides-12-450x216.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190044\u002Fexamples-brand-style-guides-12-1024x493.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190044\u002Fexamples-brand-style-guides-12-768x369.png 768w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190044\u002Fexamples-brand-style-guides-12-1536x739.png 1536w\" \u002F>\u003C\u002Ffigure>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1887\" height=\"923\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190043\u002Fexamples-brand-style-guides-13.png\" alt=\"The Firefox brand guide.\" class=\"wp-image-52341\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190043\u002Fexamples-brand-style-guides-13.png 1887w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190043\u002Fexamples-brand-style-guides-13-450x220.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190043\u002Fexamples-brand-style-guides-13-1024x501.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190043\u002Fexamples-brand-style-guides-13-768x376.png 768w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190043\u002Fexamples-brand-style-guides-13-1536x751.png 1536w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The main focus of this style guide: Firefox is an ever-evolving web browser that prides itself on updating its features whenever possible. Its style guide is focused on detailing their unique services, ideals and personality.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What makes it unique: Besides from the beautiful color scheme of the guide, I think the most interesting thing about the guide is its simple navigational system. Even though most guides aren’t too big, they can still be a hassle to get around inside. Mozilla’s style guide made sure users could find aspects they wanted immediately.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-7\">5. Netflix\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1051\" height=\"740\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190043\u002Fexamples-brand-style-guides-14.png\" alt=\"The Netflix logo in a guide.\" class=\"wp-image-52343\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190043\u002Fexamples-brand-style-guides-14.png 1051w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190043\u002Fexamples-brand-style-guides-14-450x317.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190043\u002Fexamples-brand-style-guides-14-1024x721.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190043\u002Fexamples-brand-style-guides-14-768x541.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1047\" height=\"535\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190042\u002Fexamples-brand-style-guides-15.png\" alt=\"The Netflix logo on an instructive guide.\" class=\"wp-image-52344\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190042\u002Fexamples-brand-style-guides-15.png 1047w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190042\u002Fexamples-brand-style-guides-15-450x230.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190042\u002Fexamples-brand-style-guides-15-1024x523.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190042\u002Fexamples-brand-style-guides-15-768x392.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The main focus of this style guide: Netflix is at the forefront of the media streaming industry. Their guide ensures that no mistakes are made by giving extensive details, both on what to do and what to avoid concerning their brand elements.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What makes it unique: The details are extremely specific, it is as if Netflix covered every possible scenario in which a branding element could be misused or misplaced. There is a comforting feeling that accompanies having this level of detail, since it’s unlikely anyone is unsure of how to handle a particular element.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-8\">6. Mailchimp\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1029\" height=\"693\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190041\u002Fexamples-brand-style-guides-16.png\" alt=\"The Mailchimp style guide.\" class=\"wp-image-52346\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190041\u002Fexamples-brand-style-guides-16.png 1029w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190041\u002Fexamples-brand-style-guides-16-450x303.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190041\u002Fexamples-brand-style-guides-16-1024x690.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190041\u002Fexamples-brand-style-guides-16-768x517.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The main focus of this style guide: Mailchimp concerns itself with delivering helpful email marketing software to all different types of brands. Their style guide handles mostly the different types of writing, voice, tone and language used. This also includes how to write different categories of content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What makes it unique: Mailchimp gives detailed instruction on writing, but what makes it extra unique is its inclusion of different goals and ideals into the guide. This just isn’t the case for many brands, and its inclusion guides users for all future projects.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-9\">7. Airbnb\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"540\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190036\u002Fexamples-brand-style-guides-17.png\" alt=\"The Airbnb font type.\" class=\"wp-image-52355\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190036\u002Fexamples-brand-style-guides-17.png 932w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190036\u002Fexamples-brand-style-guides-17-450x261.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190036\u002Fexamples-brand-style-guides-17-768x445.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"570\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190036\u002Fexamples-brand-style-guides-18.png\" alt=\"Airbnb brand style guide.\" class=\"wp-image-52356\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190036\u002Fexamples-brand-style-guides-18.png 1422w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190036\u002Fexamples-brand-style-guides-18-450x180.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190036\u002Fexamples-brand-style-guides-18-1024x410.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190036\u002Fexamples-brand-style-guides-18-768x308.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The main focus of this style guide: Airbnb thrives to give a new meaning to vacations. Its style guide has an extremely technical focus, giving deep detail for each specific element or situation which might arise during a campaign.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What makes it unique: Airbnb took a different angle with their style guide, treating it almost like a story or a language-heavy technical manual. It offers instructions, but these are minimal compared to the details it gives throughout in its paragraphs scattered throughout.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-10\">8. Apple\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1168\" height=\"782\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190039\u002Fexamples-brand-style-guides-19.png\" alt=\"The Apple brand style guide.\" class=\"wp-image-52350\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190039\u002Fexamples-brand-style-guides-19.png 1168w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190039\u002Fexamples-brand-style-guides-19-450x301.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190039\u002Fexamples-brand-style-guides-19-1024x686.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190039\u002Fexamples-brand-style-guides-19-768x514.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"899\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190038\u002Fexamples-brand-style-guides-23.png\" alt=\"Instructions for Apple storefronts.\" class=\"wp-image-52351\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190038\u002Fexamples-brand-style-guides-23.png 977w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190038\u002Fexamples-brand-style-guides-23-450x414.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190038\u002Fexamples-brand-style-guides-23-768x707.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The main focus of this style guide: Apple pushes the envelope in terms of technological advances. Their style guide(s) are lengthy, which is resolved by dividing them into different sections that are specific to the topic. For example, there is a separate style guide for both digital visual elements and physical store requirements.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What makes it unique: Besides the length of these guides, the thing that stands out the most is the helpful images which accompany each potential issue. Apple made sure that no one would be unsure of what certain text meant, by including extremely instructive and helpful photos next to sections.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-11\">9. Foursquare\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1112\" height=\"746\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190040\u002Fexamples-brand-style-guides-20.png\" alt=\"The Foursquare style guide logo.\" class=\"wp-image-52347\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190040\u002Fexamples-brand-style-guides-20.png 1112w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190040\u002Fexamples-brand-style-guides-20-450x302.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190040\u002Fexamples-brand-style-guides-20-1024x687.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190040\u002Fexamples-brand-style-guides-20-768x515.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1059\" height=\"770\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190040\u002Fexamples-brand-style-guides-21.png\" alt=\"An instruction for correct logo usage.\" class=\"wp-image-52348\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190040\u002Fexamples-brand-style-guides-21.png 1059w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190040\u002Fexamples-brand-style-guides-21-450x327.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190040\u002Fexamples-brand-style-guides-21-1024x745.png 1024w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190040\u002Fexamples-brand-style-guides-21-768x558.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The main focus of this style guide: Foursquare is a leader in geographic data maintenance. Their style guide is very visual, giving users detailed instructions on how to use visual elements such as logos.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What makes it unique: This guide’s simplicity is what I like best about it. Foursquare has managed to include all relevant details in an easy-to-follow manner, each page guiding readers to the specific information they need with nothing extra.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--final-thoughts\">Final thoughts\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now that you have a good idea of what types of guides worked for other brands, begin to come up with ways to differentiate in your own way.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Chances are you’ll be able to use these examples as a jumping off point to something fantastic.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fessential-guide-brand-management\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_examples_brand_style_guides\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"CTA image promoting a free guide titled "The Essential Guide to Brand Management," featuring a stylish woman in a cream sweater, color swatches, and UI elements that reflect digital brand management tools.\" class=\"wp-image-70168\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",6,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190053\u002Fexamples-brand-style-guides.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190053\u002Fexamples-brand-style-guides-450x263.jpg","Glasses next to a notebook and pencils.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190943\u002Fmethods-of-branding-31-450x263.jpg",9827,"methods-of-branding","5 methods of branding that could make all the difference","It’s important that whatever methods of branding you’re using are optimized. Therefore, here are five unique paths to successful branding.","\u002Fblog\u002Fmethods-of-branding\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19192547\u002Fbrand-positioning-21-450x300.jpg",19329,"brand-positioning","A dynamic approach to completely change your brand positioning outcome","Brand positioning influences consumers to think and feel positively about your brand. Use the tips and tools from this guide to succeed.","\u002Fblog\u002Fbrand-positioning\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19190700\u002Fgreat-brands-25-450x263.jpg",20467,"great-brands","Learning from great brands: The 5 things they do right","Becoming successful is a lot easier with a blueprint to guide you. As such, use these examples of great brands to get onto the right path.","\u002Fblog\u002Fgreat-brands\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374897866]