[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-floating-licensing":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",20055,{"id":24,"name":25},"author-0301142015","Canto","2020-02-25T10:43:18","2026-07-01T15:52:10","Floating license: What it is, how it works, and when to use it","floating-licensing","Floating licensing – A hyper-efficient business trend","Floating licensing reduces the amount of copyrighted content companies purchase. It lets multiple users use the same licensed works. Learn more here.","What is a floating license? A floating license is a software licensing model that allows a single license to be shared across multiple users in an organization, with access managed by a license server that enforces a cap on concurrent users. Unlike a node-locked or standalone license, a floating license is not tied to a […]","What is a floating license? A floating license is a software licensing model that allows a single license to be...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-floating-license\">What is a floating license?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A floating license is a software licensing model that allows a single license to be shared across multiple users in an organization, with access managed by a license server that enforces a cap on concurrent users. Unlike a node-locked or standalone license, a floating license is not tied to a specific machine and can be checked out by any authorized user on the network. This model is common in enterprise marketing environments, where not every team member needs simultaneous access to the same tool. \u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">Marketing resource management\u003C\u002Fa> (MRM) combines tools and processes that enable marketing teams to plan, execute, and measure campaigns with greater efficiency.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-s-the-difference-between-a-floating-and-a-standalone-license\">What’s the difference between a floating and a standalone license?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A floating license is software that, once installed, runs on multiple machines at once. There are limits to how many systems can use the program at the same time, though. A standalone license, on the other hand, is software purchased specifically for one machine. Furthermore, the standalone license allows users to run a program on their computer without connecting to the company network.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here’s an example to help you illustrate the key differences between these two models. Imagine your company bought 90 standalone software licenses for 90 different computers. Now imagine that instead of buying 90 standalone licenses, your company had purchased a few floating licenses to cover all 90 user computers. The difference is immense, both in money saved and convenience.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-30529\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"521\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194357\u002Ffloating-licensing-13.jpg\" alt=\"Software license animated.\" class=\"wp-image-30529\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194357\u002Ffloating-licensing-13.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194357\u002Ffloating-licensing-13-450x293.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194357\u002Ffloating-licensing-13-768x500.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Know the difference between floating and standalone licenses.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--how-a-floating-licensing-boosts-project-versatility\">How a floating licensing boosts project versatility\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Floating licensing offers companies extensive versatility and efficiency. Standard licenses, on the other hand, force businesses to stay within smaller parameters of user operation. This is typically because floating licenses widen their scope by spreading tools to a large base of users and departments. This increases project efficiency over time. It also increases the way a business can handle different purchases and digital product use.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One way this empowers businesses is through interdepartmental usage of floating licenses. For example, let’s say someone from the graphic design team needs an editing program used exclusively by the marketing department. If the editing program is purchased on a floating license, the user from graphic design can use the editing program without the company purchasing another license. Ultimately, this connects a company on a grander scale and reduces inefficiency in everyday tasks and procedures.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-30532\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"774\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194357\u002Ffloating-licensing-14.jpg\" alt=\"A network of digital icons.\" class=\"wp-image-30532\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194357\u002Ffloating-licensing-14.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194357\u002Ffloating-licensing-14-450x435.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194357\u002Ffloating-licensing-14-768x743.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Floating licensing keeps teams connected for projects.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--the-future-outlook-of-a-floating-licensing\">The future outlook of a floating licensing\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A lot of systems offer floating licensing from a cloud system rather than an in-house structure. With \u003Ca href=\"\u002Fglossary\u002Fdigital-rights-management\u002F\">digital rights management\u003C\u002Fa> systems, floating licensing is the next step. The natural progression is to bolster security, because cloud systems offer potential for data breaches. However, companies running cloud floating licenses have committed themselves toward better security.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">These systems save memory and hard drive space, can reach more users and have strong scalability. This makes cloud implementation the next step in the evolution of licensing, further increasing company benefits. Finally, with costs playing a huge role in tech companies and startups, the idea of a cheaper alternative is bound to make waves throughout the industry.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Consider implementing floating license for your next campaign. Its benefits are endless and its future is bright.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194358\u002Ffloating-licensing-11.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194358\u002Ffloating-licensing-11-450x397.jpg","A keyboard that says 'Software License'.",705,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F01\u002F19184307\u002Fmarketing-personalization-feature-450x263.jpg",62841,"marketing-personalization-walking-the-line-between-creepy-and-relevant-campaigns","Marketing personalization: Walking the line between creepy and relevant campaigns","Where do you draw the line between fun personalization and just plain creepy? Canto's CMO Erica Gunn shares some lessons on how far may be too far with personalization.","\u002Fblog\u002Fmarketing-personalization-walking-the-line-between-creepy-and-relevant-campaigns\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192038\u002Fcanto-remote-work-customers-450x300.jpg",46055,"5-ways-to-virtually-connect-with-customers","5 ways to (virtually) connect with customers","Connecting with customers is key, especially during times of uncertainty. Here are five strategies you can implement today.","\u002Fblog\u002F5-ways-to-virtually-connect-with-customers\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F02\u002F19184827\u002Fscaling-content_feature-450x263.jpg",60189,"scaling-digital-content-creation-2022","Top tips for scaling digital content creation in 2022","Putting the right systems in place is absolutely crucial to successfully creating digital content at scale. Use these five tips to build a solid foundation and set your team up for success. ","\u002Fblog\u002Fscaling-digital-content-creation-2022\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790604750594]