[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-four-fixes-to-become-a-more-productive-digital-team":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",61125,{"id":24,"name":25},"author-05180903010007211414","Erica Gunn","2022-07-26T16:15:36","2025-11-12T10:25:27","Four fixes to become a more productive digital team","four-fixes-to-become-a-more-productive-digital-team","Interruptions in your workflow will decrease productivity. If there’s a job that needs to be done with regularity, there should be a bot for that.","If there’s a job that needs to be done with regularity, there should be a bot for that. Every time we stop what we should be doing to answer a question, reply to a message, or search for a file, it is a tax on our productivity and creativity. Elon Musk calls it a “mind-killer.“ […]","If there’s a job that needs to be done with regularity, there should be a bot for that. Every time...","\u003Ch4 class=\"wp-block-heading\">\u003Cem>If there’s a job that needs to be done with regularity, there should be a bot for that.\u003C\u002Fem>\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Every time we stop what we should be doing to answer a question, reply to a message, or search for a file, it is a tax on our productivity and creativity. Elon Musk calls it a “\u003Ca href=\"https:\u002F\u002Fwww.information-age.com\u002Fevolving-employee-support-experience-in-hybrid-world-123495485\u002F\" target=\"_blank\" rel=\"noopener\">mind-killer.\u003C\u002Fa>“\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But we seem to accept context switching—constantly flipping between different tasks—as a routine feature of our workflows. We expect ourselves and our teams to be great at multitasking when \u003Ca href=\"https:\u002F\u002Fwww.ics.uci.edu\u002F~gmark\u002Fchi08-mark.pdf\" target=\"_blank\" rel=\"noopener\">the evidence shows\u003C\u002Fa> we’re a “uni-tasking” species that just happens to be busy all the time. If we calculated the cost we pay in team productivity, in lost hours and ingenuity gone up in smoke, we would re-engineer our work. We would change working behaviors and use digital technology differently.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--the-price-we-pay\">The price we pay\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">When our highly-productive “\u003Ca href=\"https:\u002F\u002Fwww.berkeleywellbeing.com\u002Fflow-state.html\" target=\"_blank\" rel=\"noopener\">flow state\u003C\u002Fa>” of concentration gets interrupted, it takes us an average of \u003Ca href=\"https:\u002F\u002Fwww.ics.uci.edu\u002F~gmark\u002Fchi08-mark.pdf\" target=\"_blank\" rel=\"noopener\">23 minutes to recover our focus\u003C\u002Fa>. But we all know that the hybrid and remote work world comes with plenty of interruptions. We spend 20% of our working day switching between different messaging channels, cloud storage systems, or project management systems just looking for information, according to \u003Ca href=\"https:\u002F\u002Fassets.qatalog.com\u002Flanguage.work\u002Fqatalog-2021-workgeist-report.pdf\" target=\"_blank\" rel=\"noopener\">research by Cornell University’s Ellis Idea Lab\u003C\u002Fa>. \u003Ca href=\"https:\u002F\u002Fwww.information-age.com\u002Fevolving-employee-support-experience-in-hybrid-world-123495485\u002F\" target=\"_blank\" rel=\"noopener\">Other research\u003C\u002Fa> has found that the average employee uses 35 business-critical applications and switches between them more than 1,000 times a day. We need to think differently about productivity and collaboration at work, and about how to streamline and simplify tasks to reduce interruptions and context switching. It starts with four basic productivity principles.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Files and data must be accessible anywhere.\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"411\" src=\"\u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184616\u002Ffour-fixes-1.png\" alt=\"Two co-workers discussing how to transfer digital assets via various channels.\" class=\"wp-image-61284\" srcset=\"\u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184616\u002Ffour-fixes-1.png 800w, \u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184616\u002Ffour-fixes-1-450x231.png 450w, \u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184616\u002Ffour-fixes-1-768x395.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">If there’s one lesson that the pandemic taught us all, it’s that work is truly mobile—it travels with us, rather than being fixed to one place (like an office). Most productive teams in the new work world have realized that files and data need to be accessible everywhere too. If the file you need is stored on one person’s desktop, it may as well be locked away in an office filing cabinet back in the 20th century. \u003Ca href=\"\u002Fdigital-asset-management\u002F\">Our research\u003C\u002Fa> shows that more than half of marketing teams are working with scattered storage—typically with more than 10,000 different files lost on team systems. How do they solve the problem? That’s calls, emails, or Slack messages to colleagues asking, “Where can I find …?” That takes us right back to Elon Musk’s mind-killer of context switching and interrupted concentration. With secure cloud storage and remote access to collaborators, there is no need for interruptions. And we’re not talking about science fiction. This is technology that’s here right now.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Search should be automated.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Our research also showed that it was not unusual to see 7,000 important files so disorganized that there was no metadata to help make search and discovery simple, even if they were accessible in the cloud. Search has become one of the most familiar features of our digital lives, but when it comes to the workplace, we still don’t apply the simple rigor we should to make it work. That includes applying naming conventions, keywords, and descriptions when we save files. If we all get that step right, it becomes quick and easy to retrieve data later with an automated search. There’s no need for slow and time-consuming manual searches, or to interrupt anyone else for help finding files.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Repetitive tasks should be automated.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If there’s a job that needs to be done with regularity, there should be a bot for that. Even the simplest form of automation, such as project notifications, can save valuable minutes and preserve that precious flow state of concentration. It doesn’t matter how small or how complex the task, if it’s a repetitive task in the day, week, or month, the golden rule of the hybrid and remote work world is to automate it.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. Time-consuming tasks should also be automated.\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"409\" src=\"\u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184616\u002Ffour-fixes-2.png\" alt=\"Two co-workers decide abouthow to publish digital assets on different channels.\" class=\"wp-image-61285\" srcset=\"\u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184616\u002Ffour-fixes-2.png 800w, \u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184616\u002Ffour-fixes-2-450x230.png 450w, \u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184616\u002Ffour-fixes-2-768x393.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In the same spirit as repeat tasks, if there’s a task that is going to swallow more time than it’s worth, it’s another task that’s ripe for automation. The classic example here is reporting. Can you schedule a report or dashboard to be populated automatically rather than manually? And if so, how much time can you reclaim for concentrated work on more strategic or creative tasks?\u003Cbr \u002F>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--let-it-flow\">Let it flow\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The irony of our era is that we have more digital technology at our disposal than any preceding generation. And yet, all too often, we do not use it the way we should to extract the most benefit. When it comes to context switching, there’s \u003Ca href=\"https:\u002F\u002Fwww.loom.com\u002Fblog\u002Fcost-of-context-switching\" target=\"_blank\" rel=\"noopener\">evidence of a 40% decline in productivity\u003C\u002Fa> when we flip between tasks instead of maintaining a concentrated flow state. If we really want to solve the productivity problem, it starts with giving our teams the right tools for the job and encouraging them to use them in the way they are meant to be used. No workarounds or shortcuts. Imagine a work environment, wherever that is, with fewer interruptions and distractions. Let the productivity flow.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cem>Originally published on \u003Ca href=\"https:\u002F\u002Fwww.fastcompany.com\u002F90738002\u002Ffour-fixes-to-become-a-more-productive-digital-team\" target=\"_blank\" rel=\"noopener\">Fastcompany\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fp>",4,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184617\u002Ffour-fixes-Header.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184617\u002Ffour-fixes-Header-450x263.png","A woman thinking about digital assets and how to use them efficiently.",467,800,[42],{"id":43,"slug":43,"title":44,"path":45},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192935\u002Fgovernment-digital-transformation-450x192.jpg",38739,"government-digital-transformation","Government digital transformation: What it is, how it works, and why it matters","Government digital transformation is a phrase everyone should familiarize themselves with. This guide explains everything you need to know.","\u002Fblog\u002Fgovernment-digital-transformation\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194111\u002Fmp4-video-file-450x330.jpg",20284,"mp4-video-file","A detailed guide to the popular MP4 video file","The MP4 video file is a reasonably-sized high quality way to download and stream videos on the web. Here are some of the nuances to the MP4 file extension.","\u002Fblog\u002Fmp4-video-file\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192956\u002Fintegrated-media-450x343.jpg",38533,"integrated-media","What is integrated media and how does it help companies?","Integrated media is a collection of different media types working in unison. Make sure you understand all there is to know about it. Here's a guide.","\u002Fblog\u002Fintegrated-media\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789016507451]