[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-future-proof-marketing":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",61407,{"id":24,"name":25},"author-0301142015","Canto","2022-08-17T09:00:01","2026-03-19T09:41:21","5 ways to future-proof your marketing programs","future-proof-marketing","Future-proof your marketing programs: 5 ways to start today","Overcome economic uncertainty and economic downturns by future-proofing your marketing programs using digital asset management. Learn how.","In periods of economic uncertainty, marketing teams need to be ready to adapt to the unexpected and shift priorities to accommodate changes in the business landscape. By investing in technologies that enhance flexibility and streamline processes, you can future-proof your marketing programs against disruption and downturns in the market. Preparing for the future When building […]","In periods of economic uncertainty, marketing teams need to be ready to adapt to the unexpected and shift priorities to...","\u003Cp class=\"wp-block-paragraph\">In periods of economic uncertainty, marketing teams need to be ready to adapt to the unexpected and shift priorities to accommodate changes in the business landscape. By investing in technologies that enhance flexibility and streamline processes, you can future-proof your marketing programs against disruption and downturns in the market.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--preparing-for-the-future\">Preparing for the future\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">When building out marketing programs, organizations frequently only think about pain points that have caused problems in the past and current challenges that are impacting the present. They then go about implementing solutions and processes that work well for their current needs, but these solutions may not be well suited for the future.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There’s also a tendency for organizations to develop their marketing programs in piecemeal fashion. For instance, they might utilize a legacy system for storing and sharing digital assets internally but use a cloud-based storage platform like Google Drive to work with freelancers and deliver assets to vendors over a SharePoint account. This arrangement is not only complex and prone to \u003Ca href=\"\u002Fblog\u002Fversion-control-for-digital-assets\u002F\">version confusion\u003C\u002Fa>, but also creates problems around managing access permissions.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Even worse, it requires a lot of documentation, training, and institutional memory to maintain. If key team members responsible for managing the system leave the organization, they can take a great deal of operational knowledge with them. In times of economic uncertainty or market disruption, marketing teams need to be able to locate, manage, and share assets quickly to respond to changing circumstances. That’s hard to do when they’re spending the majority of their time searching for the material needed to generate sales, marketing, and brand content.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"409\" src=\"\u002Fcdn\u002Fen\u002F2022\u002F08\u002F19184559\u002F5-ways-to-future-proof-your-marketing-programs.jpg\" alt=\"Two colleagues putting the content workflow of a marketing program together with new tools.\" class=\"wp-image-61440\" srcset=\"\u002Fcdn\u002Fen\u002F2022\u002F08\u002F19184559\u002F5-ways-to-future-proof-your-marketing-programs.jpg 800w, \u002Fcdn\u002Fen\u002F2022\u002F08\u002F19184559\u002F5-ways-to-future-proof-your-marketing-programs-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2022\u002F08\u002F19184559\u002F5-ways-to-future-proof-your-marketing-programs-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--5-ways-to-future-proof-your-marketing-programs\">5 ways to future-proof your marketing programs\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Fortunately, there are a number of steps you can take to future-proof your marketing programs against disruption and ensure that you’ll be able to adapt in times of uncertainty.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Consolidate your content\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Storing assets across multiple platforms is a recipe for confusion and error. Not only will people waste time searching for the materials they need, but they’ll often end up duplicating work when they can’t find something, which creates even more uncertainty for subsequent projects. If no one knows which version of an asset is the most up-to-date, they could potentially use the wrong one when creating content and undermine your \u003Ca href=\"\u002Fblog\u002Fbrand-management-protecting-your-brand-integrity\u002F\">brand integrity\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">By consolidating content within a single source of truth, everyone on your marketing team knows where to find assets and can easily determine where, when, and how to use them appropriately. Content consolidation is especially important if you’re working with external collaborators, because it ensures that all creative work is being stored in a single location, no matter where it’s coming from.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Streamline creative workflows\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Organizational agility often means the difference between taking advantage of sudden opportunities and lagging behind competitors. Content needs to go from concept to approval quickly, with as few bottlenecks as possible. Without an integrated workflow that \u003Ca href=\"\u002Fblog\u002Fhow-to-design-a-collaborative-workspace-with-digital-asset-management\u002F\">supports collaboration\u003C\u002Fa> and review, your team could wind up endlessly passing content back and forth or forgetting to move projects along to the next stage of approval.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Automated \u003Ca href=\"\u002Fblog\u002Fdigital-asset-management-workflow\u002F\">content workflow\u003C\u002Fa> tools can keep projects on track and eliminate unnecessary delays in the review and approval process. Your team can identify key collaborators and notify them whenever actions need to be taken to move projects closer to completion. Enhanced efficiency through automation allows you to adapt quickly to changing circumstances and beat your competitors to market with compelling content.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Get more out of your content\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">When budgets and resources are abundant, it’s easy to treat digital assets as a disposable resource. If a collection of photos goes unused or forgotten about, new ones can be obtained for the latest projects. But when periods of economic uncertainty cause budgets to tighten, there is increasing pressure to squeeze every last bit of value from existing assets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When assets are tagged and cataloged effectively, teams can find and utilize digital assets in future campaigns more effectively. That not only means using everything you have, but also \u003Ca href=\"\u002Fblog\u002Frepurposing-your-best-content-using-digital-asset-management\u002F\">recycling and repurposing content\u003C\u002Fa> across multiple channels to stretch your marketing budget farther. Your teams can easily pivot to an environment where they’re expected to do more with less by creatively reusing assets in different campaigns and contexts.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. Empower users\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">In a large organization, responsibilities and tasks tend to be divided among many different team members. While this can have benefits in terms of efficiency, it also makes it difficult to adapt to new circumstances if the team suddenly must operate with fewer people. Access restrictions, approval bottlenecks, and a lack of training can leave marketing teams struggling to keep up during periods of economic uncertainty.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Empowering team members to operate more independently and take initiative is essential for \u003Ca href=\"\u002Fblog\u002Fscaling-content-marketing-on-a-budget\u002F\">scaling content production\u003C\u002Fa> to match the needs of the market. If everyone knows how to use software tools to locate and share assets, it’s much easier to consistently deliver the right amount of content and to do so efficiently. \u003Ca href=\"\u002Fblog\u002Ffour-fixes-to-become-a-more-productive-digital-team\u002F\">Productive digital team\u003C\u002Fa> members are effectively able to function as an “army of one” when it comes to managing assets.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">5. Integrate technology platforms\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As organizations grow, they adopt a variety of technology platforms to perform essential tasks. When these platforms don’t integrate with one another, manual processes evolve to bridge the gap, which introduces the risk of human error and inefficiency. The situation becomes even more complicated when external partners are involved because additional tools and processes may be needed to transfer assets and information from one party to another.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Creating \u003Ca href=\"\u002Fintegrations\u002F\">direct integrations\u003C\u002Fa> between software tools that allow for easier communications and data transfer is essential for future-proofing your organization. Ideally, content can be managed from one centralized hub that can share assets to and from many different locations. Direct integrations make it easier to quickly locate, access, and distribute content across a variety of platforms when economic conditions are creating disruption in the market.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"409\" src=\"\u002Fcdn\u002Fen\u002F2022\u002F08\u002F19184559\u002Fmaximize-your-marketing-flexibility-with-canto-dam.jpg\" alt=\"Image of a library of content surrounded by security, applications, and workflows.\" class=\"wp-image-61438\" srcset=\"\u002Fcdn\u002Fen\u002F2022\u002F08\u002F19184559\u002Fmaximize-your-marketing-flexibility-with-canto-dam.jpg 800w, \u002Fcdn\u002Fen\u002F2022\u002F08\u002F19184559\u002Fmaximize-your-marketing-flexibility-with-canto-dam-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2022\u002F08\u002F19184559\u002Fmaximize-your-marketing-flexibility-with-canto-dam-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--maximize-your-marketing-flexibility-with-canto-dam\">Maximize your marketing flexibility with Canto DAM\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Organizations often have a lot of tools in place to manage their marketing and brand assets but lack a platform that brings everything together in times of rapid change and uncertainty. \u003Ca href=\"\u002Fdigital-asset-management\u002F\">Digital asset management (DAM) software\u003C\u002Fa> like Canto can serve as the central nervous system for an adaptive creative content team that needs to move quickly and decisively in order to take advantage of opportunities and get the most out of their marketing strategies.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fproduct\u002Fcanto-dam\u002F\">Canto’s powerful DAM platform\u003C\u002Fa> consolidates your assets into a single source of truth and provides an array of intuitive tools for organizing and distributing assets. Keywords, tags, and metadata make it easy to label and structure your content library into folders and albums for easy searching, so you spend less time digging through the archives and more time working on content that moves the needle. Canto also streamlines sharing and collaboration through the use of customizable portals to help you get assets to the people who need them faster.\u003Cbr \u002F>\u003Cstrong>With Canto in place to manage content, you can future-proof your marketing programs against disruption and economic uncertainty by empowering your team to take control of your assets. To find out how Canto can provide the tools you need to overcome any challenge, \u003Ca href=\"\u002Frequest-a-demo\u002F\">sign up today for a personalized demo\u003C\u002Fa>.\u003C\u002Fstrong>\u003C\u002Fp>",6,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F08\u002F19184600\u002Ffuture-proof-marketing-program.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F08\u002F19184600\u002Ffuture-proof-marketing-program-450x263.jpg","Man looking confused about how the marketing puzzle will get put together.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F05\u002F19195012\u002Fglacier-storage-450x273.jpg",26557,"glacier-storage","Should I use Glacier Storage? Breaking down Amazon’s data storage solution","Amazon’s newest cloud storage tool Glacier is a fascinating entry into off-site cold data storage. Here’s why you should or shouldn’t use it.","\u002Fblog\u002Fglacier-storage\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192843\u002Fdigital-transformation-technology-3-450x300.jpg",39181,"digital-transformation-technology","Digital transformation technology – Which tools are instrumental?","Digital transformation technology changes whether a company will succeed or fail. Which tools are right for you? Here's a list of the important ones.","\u002Fblog\u002Fdigital-transformation-technology\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F04\u002F19195046\u002FiStock_000021392169_Small-450x299.jpg",5314,"wordpress-content-management","WordPress content management: Better media control","For all that Wordpress does well, like providing plenty of support and playing nicely with Google, there are some things that it wasn't designed for.","\u002Fblog\u002Fwordpress-content-management\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789189301222]