[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-gen-y-stats":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",44877,{"id":24,"name":25},"author-0301142015","Canto","2020-05-07T08:22:57","2026-07-16T17:45:31","Gen Y Millennial characteristics marketers need to know","gen-y-stats","The crucial Gen Y stats you probably don’t know yet","Gen Y is all grown up and becoming a large part of the consumer base. Here are some key stats to help you understand important Gen Y traits.","What is Gen Y? Gen Y, also known as Millennials, refers to individuals born roughly between the early 1980s and the mid-1990s who share distinct behavioral, digital, and consumer traits. As the first generation to grow up alongside the internet, their characteristics shape how they interact with brands, media, and technology. Reaching them effectively requires […]","What is Gen Y? Gen Y, also known as Millennials, refers to individuals born roughly between the early 1980s and...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-gen-y\">What is Gen Y?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Gen Y, also known as Millennials, refers to individuals born roughly between the early 1980s and the mid-1990s who share distinct behavioral, digital, and consumer traits. As the first generation to grow up alongside the internet, their characteristics shape how they interact with brands, media, and technology. Reaching them effectively requires the right strategy and infrastructure — which is where \u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">marketing resource management\u003C\u002Fa> comes in. MRM combines tools and processes that enable marketing teams to plan, execute, and measure campaigns with greater efficiency, making it well-suited for the data-driven, multi-channel approach Gen Y audiences expect.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--some-key-gen-y-stats-to-consider\">Some key Gen Y stats to consider\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Due to the fact that Gen Y, as a classification, was constructed based on pure estimations and generalities, it’s difficult to pinpoint exact data and statistics on Gen Y. However, it’s definitely possible to find some relatively agreed upon ideas about the group based on data. For example, approximately 95% of Gen Y owns a mobile phone. The number could be closer to 93% or 97%, but 95% gives us a general guideline to work with.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Gen Y is also fairly connected to social media, using both Facebook and Twitter for at least an hour each day. This includes checking their accounts on mobile devices, such as laptops, tablets and smartphones. Those who do use Facebook do things like obtain specials by connecting with brands, which sometimes influences others to do the same. Furthermore, Gen Y uses their smartphones as an all-in-one type of system. It is the main camera and music stereo for the majority of Gen Y. It’s also widely used to surf the web. Though it’s not the main way they browse the internet, it is rapidly growing.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"560\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191815\u002Fgen-y-stats-3.jpg\" alt=\"A group of young men going to work.\" class=\"wp-image-44885\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191815\u002Fgen-y-stats-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191815\u002Fgen-y-stats-3-450x315.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191815\u002Fgen-y-stats-3-768x538.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Smartphones have become the go-to tool for Gen Y.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Now that we have some general statistics about Gen Y, especially concerning their digital usage, what kind of things can we learn from them? And how do we use this information to make our marketing campaigns successful?\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--how-to-use-these-stats-in-your-marketing-campaigns\">How to use these stats in your marketing campaigns\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Looking at the above numbers and traits, we begin to form a picture of Gen Y and how they behave. First, and most importantly, is the fact they’re almost all using a smartphone, or at the very least a mobile device of some kind. Unless technology changes drastically in a very short period of time (extremely unlikely), this trend is going to continue and grow more prevalent. It should be clear that our marketing projects have to be optimized for mobile use and \u003Ca href=\"\u002Fblog\u002Fmillennial-branding\u002F\">millennial branding\u003C\u002Fa> in order to succeed with this group.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"565\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191813\u002Fgen-y-stats-4.jpg\" alt=\"Young workers discussing issues.\" class=\"wp-image-44888\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191813\u002Fgen-y-stats-4.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191813\u002Fgen-y-stats-4-450x318.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191813\u002Fgen-y-stats-4-768x542.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Use every bit of data you can about Gen Y.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Another key takeaway from these statistics is the extended Facebook and Twitter use. More importantly, they connect with brands often on Facebook. Though Gen Y isn’t the only group using social media, they are a large part of its user base, especially Facebook (which isn’t used very much by Gen Z). Accordingly, we should structure Facebook campaigns to speak to Gen Y more often than not, as they’re the ones who will see it and ultimately respond to our brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With this information at your fingertips, there’s no reason you can’t tweak your next marketing campaign to improve on a lot of different areas. Continue to follow Gen Y trends in order to keep your projects relevant.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191816\u002Fgen-y-stats.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191816\u002Fgen-y-stats-450x350.jpg","Two young people on laptops.",623,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192438\u002Fin-house-content-creation-450x300.jpg",41390,"should-you-take-content-creation-in-house","Should you take content creation in-house?","If brand consistency is a priority, having an in-house content team that lives and breathes your brand is key. Here are some questions to consider in this step.","\u002Fblog\u002Fshould-you-take-content-creation-in-house\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191744\u002Fremote-marketing-450x338.jpg",45177,"remote-marketing","Key ideas to make your remote marketing projects successful","Remote marketing strategies allow teams to efficiently finish projects without in-person communication. Here’s a guide detailing some important tips.","\u002Fblog\u002Fremote-marketing\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F02\u002F19184827\u002Fscaling-content_feature-450x263.jpg",60189,"scaling-digital-content-creation-2022","Top tips for scaling digital content creation in 2022","Putting the right systems in place is absolutely crucial to successfully creating digital content at scale. Use these five tips to build a solid foundation and set your team up for success. 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