[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-gen-z-marketing":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",43461,{"id":24,"name":25},"author-0301142015","Canto","2020-04-09T06:17:26","2025-11-12T11:01:01","Gen Z marketing – Creating unique campaigns for new audiences","gen-z-marketing","Gen Z marketing – Unique campaigns, new audiences","As Gen Z matures, their interests change. For marketers, this creates new opportunities to reach new audiences. Learn more about how to market to Gen Z.","Gen Z represents the generation of people born roughly between the mid 1990s and the mid 2010s. Though this is a broad range of ages to consider, there’s definitely a lot of things to take away from what this simple bit of information gives us. As Gen Z ages, it makes sense for marketing teams […]","Gen Z represents the generation of people born roughly between the mid 1990s and the mid 2010s. Though this is...","\u003Cp class=\"wp-block-paragraph\">Gen Z represents the generation of people born roughly between the mid 1990s and the mid 2010s. Though this is a broad range of ages to consider, there’s definitely a lot of things to take away from what this simple bit of information gives us. As Gen Z ages, it makes sense for marketing teams to gear their campaigns toward them as well. This guide will help make this a possibility, providing you with genuine tips to reach the Gen Z ages.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--why-is-it-important-to-develop-a-gen-z-marketing-strategy\">Why is it important to develop a Gen Z marketing strategy?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It won’t be long until Gen Z enters the workforce, creating an overwhelming shift in the potential buying power and habits of a large percentage of the population. This shift will surely impact the success of marketing campaigns. Some companies will successfully adjust, others will be left in the rear view mirror, having not developed a concrete strategy for when the time comes.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-43466\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192116\u002Fgen-z-marketing-2.jpg\" alt=\"A generation Z speech bubble.\" class=\"wp-image-43466\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192116\u002Fgen-z-marketing-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192116\u002Fgen-z-marketing-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192116\u002Fgen-z-marketing-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Ensure you have the right type of strategy going into a project.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Without some type of marketing strategy to connect with Gen Z when they inevitably increase their earning power (and thus, buying power), teams will find themselves on the outside looking in when it comes to reaching such a large demographic. Having a strategy in place gives companies a chance to prepare themselves for a drastic change in consumer behavior over a fairly short period of time.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--key-strategies-to-successfully-market-to-gen-z\">Key strategies to successfully market to Gen Z\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Remember that above all else there are distinct ways campaigns need to be constructed and presented in order to reach certain audiences effectively. Once we understand this and put it into practice, we can truly succeed. Here are some key ways to better market campaigns to Gen Z.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-43469\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192116\u002Fgen-z-marketing-3.jpg\" alt=\"A large Z surrounded by workers.\" class=\"wp-image-43469\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192116\u002Fgen-z-marketing-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192116\u002Fgen-z-marketing-3-450x257.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192116\u002Fgen-z-marketing-3-768x439.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Check out these beneficial ways to market to Gen Z.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Take responsibility for more than simply a product or service\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">While it’s important to stand by our product and service when creating new campaigns and putting out new content, it’s also valuable to stand for other things. This may be something a lot of companies already do, which is amazing. However, oftentimes it’s not in focus enough and doesn’t reach the people who care to hear about it. Make sure, especially when creating projects and campaigns designed to please Gen Z, that you highlight and further work toward goals that fulfill your company ideals. For example, maybe there’s a social issue your company has taken a stance on. Find ways to help solve this social issue in a positive way while promoting your product at the same time. This not only helps a cause your company believes in, it also shows audiences that you care.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Build loyalty through positive interactions\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Creating positive customer interactions is important for all generations of audiences. However, different groups respond to benefits and programs differently. Because Gen Z doesn’t care for a lot of the traditional benefits offered by companies, creating meaningful human interaction becomes a much higher priority. This extends further than providing good customer service or making a customer feel welcome during a product dispute. It usually means an exhaustive company effort to create meaningful interaction with customers.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-43471\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192115\u002Fgen-z-marketing-4.jpg\" alt=\"A group of young people working together.\" class=\"wp-image-43471\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192115\u002Fgen-z-marketing-4.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192115\u002Fgen-z-marketing-4-450x450.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192115\u002Fgen-z-marketing-4-150x150.jpg 150w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192115\u002Fgen-z-marketing-4-768x768.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Loyalty is earned differently depending on the audience.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Extend your content to be more mobile and digital\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Making your content accessible for mobile users is a wise decision as technology changes. This is especially true concerning Gen Z, as they are the generation most likely to access company sites using a mobile device like a smartphone, tablet or laptop. Probably the most important aspect of this is preparing content and websites to be aesthetically pleasing for mobile devices. Consider creating content and web pages that are optimized for both desktop computers and mobile devices in order to truly connect with Gen Z.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As easy as it is to lump a lot of younger generations together, Gen Z’ers are NOT millennials. In fact, they’re drastically different. Repackaging a marketing campaign for millennials and aiming it toward Gen Z will certainly result in failure. Make sure you prepare with honest content designed to appeal to Gen Z.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192117\u002Fgen-z-marketing.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192117\u002Fgen-z-marketing-450x292.jpg","A neon Gen Z sign.",519,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F06\u002F19192729\u002Fproject-management-methodologies-22-450x300.jpg",19175,"project-management-methodologies","Methods of project management: Waterfall, agile, and hybrid explained","The correct project management methodology delivers impactful results. Learn which method aligns best with your organization's goals here.","\u002Fblog\u002Fproject-management-methodologies\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192642\u002FChristyDuggan_CCC-1-450x243.jpg",40327,"creative-spotlight-christy-duggan-counter-culture-coffee","Working for your dream brand with Christy Duggan from Counter Culture Coffee","We talked with Christy Duggan, visual designer at Counter Culture Coffee, about her exciting job at a company dedicated to coffee perfection and sustainability.","\u002Fblog\u002Fcreative-spotlight-christy-duggan-counter-culture-coffee\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193310\u002Fvideo-file-types-11-450x300.jpg",17682,"video-file-types","A comprehensive breakdown of different video file types","Learn the varying advantages of different video file types to figure out which optimally fits your needs. Here's a breakdown of popular video file formats.","\u002Fblog\u002Fvideo-file-types\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787762655630]