[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-gen-z-stats":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",44535,{"id":24,"name":25},"author-0301142015","Canto","2020-04-29T01:48:40","2025-12-18T12:07:24","Relevant Gen Z stats marketers should understand","gen-z-stats","Gen Z changed the digital landscape with their entirely new way of interacting online. Learn essential Gen Z stats to better market to this important group.","Gen Z is changing the rules and creating new trends online. This is something to adapt to, otherwise consumer trends will surprise you at every corner. The first thing needed to understand Gen Z’ers is a general understanding of what age they are and what kind of behaviors they have. Here’s a guide to the […]","Gen Z is changing the rules and creating new trends online. This is something to adapt to, otherwise consumer trends...","\u003Cp class=\"wp-block-paragraph\">Gen Z is changing the rules and creating new trends online. This is something to adapt to, otherwise consumer trends will surprise you at every corner. The first thing needed to understand Gen Z’ers is a general understanding of what age they are and what kind of behaviors they have. Here’s a guide to the most important Gen Z stats.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--some-basic-gen-z-stats\">Some basic Gen Z stats\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Gen Z (Generation Z) is the generation that follows Millennials. The ages that qualify for Gen Z are typically people born somewhere in the late 1990s through the early 2000s, though it’s not an exact science. There are currently more Gen Z’ers than Millennials on the Earth, making them a massive part of the current consumer makeup.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-44543\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"346\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191853\u002Fgen-z-stats-2.jpg\" alt=\"A collage of Generation Z items.\" class=\"wp-image-44543\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191853\u002Fgen-z-stats-2.jpg 678w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191853\u002Fgen-z-stats-2-450x230.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Make sure you know basic Gen Z stats.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Gen Z has never existed without cell phones and the internet being available. A lot of them grew up with smartphones and their own computer. They take digital spaces very seriously and use them as if they were a real life social structure or hierarchy. We can begin to get a good sense for what this generation enjoys and how they behave just by looking at a few basic statistics. However, in order to truly understand them, it’s vital to learn some specifics.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--gen-z-ers-spend-their-time\">Gen Z’ers spend their time…\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As you now know, Gen Z’ers have spent most of their lives connected digitally. They also behave differently online than previous generations. In terms of social media platforms, Gen Z’ers steer clear of sites previous generations are on, such as Facebook or YouTube. Instead, they’re connecting with peers on Snapchat or Instagram. In fact, they place a high importance on their digital appearance and presence, similar to previous generations’ real-life peer values.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-44546\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191852\u002Fgen-z-stats-3.jpg\" alt=\"A young woman multi-tasking.\" class=\"wp-image-44546\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191852\u002Fgen-z-stats-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191852\u002Fgen-z-stats-3-450x450.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191852\u002Fgen-z-stats-3-150x150.jpg 150w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191852\u002Fgen-z-stats-3-768x768.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Gen Z uses its digital time differently than previous generations.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">One important thing to consider is Gen Z is more likely to install and use an ad-blocker on their web browser than previous generations. This means they are experiencing nearly every page they visit differently. It also means they see less advertisements each time they use the computer. Despite this, Gen Z’ers are increasingly finding out about new products and services using the internet.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--potential-future-developments\">Potential future developments\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">One thing we can learn from the emergence of Gen Z is how things change drastically from one generation to the next, but not enough to discount all previous understandings of demographic behavior. We see this with digital use, as Gen Z’ers distanced themselves from previously popular social media sites but didn’t disregard them altogether.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-44548\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191852\u002Fgen-z-stats-4.jpg\" alt=\"Three different-colored Zs.\" class=\"wp-image-44548\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191852\u002Fgen-z-stats-4.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191852\u002Fgen-z-stats-4-450x225.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191852\u002Fgen-z-stats-4-768x384.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Learn from previous trends to market better.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Another important thing to note about the future is that regardless of what trends currently point to concerning Gen Z, these will change as technology evolves. A good example of this is the website Myspace, which used to have a lot more users than Facebook. This of course changed dramatically, not because of a transition from \u003Ca href=\"\u002Fblog\u002Fmillennial-branding\u002F\">Millennial branding\u003C\u002Fa> or habits to \u003Ca href=\"\u002Fblog\u002Fgen-z-marketing\u002F\">Gen Z marketing\u003C\u002Fa>, but because of the digital competition that emerged, which Facebook won. Consider these types of historical patterns when evaluating sites and apps like Snapchat or Instagram and their current Gen Z popularity.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--how-to-use-this-information-to-better-serve-gen-z\">How to use this information to better serve Gen Z\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">These statistics are a potential goldmine when used correctly. Take for example the fact Gen Z uses their mobile devices more than previous generations. Certainly this will have a huge impact on how websites are constructed – optimized for smartphone usage. Taking it one step further, it will also impact what types of sites win the SEO wars. Rankings will start to trend in favor of companies who create pages that suit mobile devices.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-44550\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"333\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191852\u002Fgen-z-stats-5.jpg\" alt=\"A Generation Z purple sign.\" class=\"wp-image-44550\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191852\u002Fgen-z-stats-5.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191852\u002Fgen-z-stats-5-450x187.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191852\u002Fgen-z-stats-5-768x320.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Create your own unique way to market to new generations.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Another way to serve Gen Z better is to adjust to their habits in order to optimize your chances of connecting with them. Clearly, campaigns that worked in the past won’t work as well anymore. Furthermore, the type of advertisements won’t be as effective (or possibly, even seen at all). Keep this in mind when structuring and planning your next campaign.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Learning about Gen Z and their important stats and behaviors is only the first step in the process. Now that you have a base understanding, get creative in developing ways to connect with them.\u003C\u002Fp>",4,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191853\u002Fgen-z-stats.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191853\u002Fgen-z-stats-450x235.jpg","A tablet with the letter Z on it.",418,800,[42],{"id":43,"slug":43,"title":44,"path":45},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193522\u002Fcreative-director-inspiration-e1570837902410-450x240.jpg",35155,"how-4-creative-directors-stay-inspired","How 3 creative directors stay inspired","At Canto, we work with creative people from various industries. Seeing their beautiful content, we asked what keeps them inspired! Here's what they said.","\u002Fblog\u002Fhow-4-creative-directors-stay-inspired\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F06\u002F19185319\u002FBlog-450x298.jpg",58061,"content-chaos-poll","Marketing creative assets stats: What the data reveals about how teams manage digital files","We polled 500 marketers and found most of them waste weeks searching for photos, videos and other digital files. That's a lot of time lost. Fortunately, there's a solution. ","\u002Fblog\u002Fcontent-chaos-poll\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193612\u002Fworking-with-agencies-450x300.jpg",35050,"how-to-get-the-most-out-of-marketing-agencies-and-contractors","How to get the most out of marketing agencies and contractors","Here are some guidelines to help set your team up for success when working agencies and contractors.","\u002Fblog\u002Fhow-to-get-the-most-out-of-marketing-agencies-and-contractors\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790485308220]