[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-geo-blocking":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",20065,{"id":24,"name":25},"author-0301142015","Canto","2020-03-11T11:22:58","2026-05-26T17:33:05","Geo-blocking: What it is, how it works, and why it matters for digital content","geo-blocking","Geo blocking – What is it and how does it work?","Geo blocking prevents unwanted users from accessing content – typically material that is copyrighted or restricted to a single location.","What is geo-blocking? Geo-blocking is a technology-based access control method that restricts or permits users from viewing online content based on their detected geographic location, typically determined via IP address. It is widely used by businesses and governments to enforce regional licensing agreements, comply with local laws, and protect copyrighted digital assets from unauthorized access. […]","What is geo-blocking? Geo-blocking is a technology-based access control method that restricts or permits users from viewing online content based...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-geo-blocking\">What is geo-blocking?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Geo-blocking is a technology-based access control method that restricts or permits users from viewing online content based on their detected geographic location, typically determined via IP address. It is widely used by businesses and governments to enforce regional licensing agreements, comply with local laws, and protect copyrighted digital assets from unauthorized access. When a user’s location falls outside an approved region, geo-blocking automatically denies or limits their access to the content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fdigital-rights-management\u002F\">Digital rights management\u003C\u002Fa> (DRM) technology enables organizations to control access and usage of copyrighted or licensed digital products, protecting files from unauthorized copying or sharing.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-it-used-for\">What is it used for?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are a lot of different uses for geo-blocking. It’s important for applying tax codes to online purchases (different areas have different \u003Ca href=\"https:\u002F\u002Fturbotax.intuit.com\u002Ftax-tips\u002Fgeneral\u002Fwhat-are-tax-laws\u002FL9fCRbXPc\" target=\"_blank\" rel=\"noopener\">tax laws\u003C\u002Fa>). Other potential restrictions include things like gambling, which is legal in some states or areas but illegal in others. For businesses with time and location-sensitive quotes for prices of goods, it ensures they won’t be shorted.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For a company, geo-blocking restricts certain content to areas that aren’t the target market. It also prevents content that could potentially harm the outlook of the product or service. This keeps companies in control of their releases online which would otherwise be open to everyone no matter the location. In a way, it’s a restrictive tool that potentially helps with the sharing and spreading of content.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194237\u002Fgeo-blocking-13.jpg\" alt=\"A panoramic view of land.\" class=\"wp-image-31443\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194237\u002Fgeo-blocking-13.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194237\u002Fgeo-blocking-13-450x450.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194237\u002Fgeo-blocking-13-150x150.jpg 150w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194237\u002Fgeo-blocking-13-768x768.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Restrictive tools help enforce things like tax codes.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--how-it-protects-licensed-content\">How it protects licensed content\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The most important function of geo-blocking technology for businesses is the ability to protect licensed and copyrighted content. Digital protection of copyrighted material is getting more and more difficult for companies to control and geo-blocking offers a viable solution to the issue. One reason it’s so important to efficiently use the most powerful technology is that it needs to restrict those who try to circumvent it. It’s one thing for the tool implemented to restrict the willing. It’s a whole different issue to block those willing to attempt to overcome the restriction.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To demonstrate the importance of this measure, picture a scenario where a company purchases the rights to screen a movie for its customers. This would allow them to screen said movie for customers in the location agreed upon during the construction of the contract. In order to prevent a contract breach, they would set up geo-blocking to keep the screenings within the allowed zone. This demonstrates, once again, how something restrictive is actually the opposite in a lot of ways (the movie couldn’t be shared without the restricting measure).\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Geo-blocking is something a lot of companies should consider in the constant attempt to secure and maintain digital assets. Along with \u003Ca href=\"\u002Fglossary\u002Fdigital-rights-management\u002F\">digital rights management\u003C\u002Fa>, geo-blocking is a strong method to restrict access to and keep control of intellectual property.\u003C\u002Fp>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192359\u002Fgeo-blocking-25.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192359\u002Fgeo-blocking-25-450x270.jpg","A digital world map.",480,800,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190243\u002Femail-newsletter-feature-450x263.jpg",51705,"email-newsletter","Rethinking a classic format: How to get more out of your email newsletter","Whether you're just getting started or stuck in a newsletter rut, this guide will help you make your email newsletter shine, whatever your marketing goals. ","\u002Fblog\u002Femail-newsletter\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F03\u002F19185644\u002Fre-engagement-email-feature-450x263.jpg",56075,"re-engagement-email","Win back lost subscribers: The art of the re-engagement email","Are your subscribers tuning out your email marketing? We’ll show you how to win them back with a re-engagement email campaign. ","\u002Fblog\u002Fre-engagement-email\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185920\u002Fabandoned-cart-email-feature_1-450x263.jpg",53638,"abandoned-cart-email","The art of the abandoned cart email: How to bring customers back and save the sale","80% of online shopping carts are abandoned. Fortunately, abandoned cart emails can bring those customers back. We've outlined the best tips and examples, so you can get more out of your abandoned cart campaigns. ","\u002Fblog\u002Fabandoned-cart-email\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790398897467]