[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-godiva-dam-consistency":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",59739,{"id":24,"name":25},"author-0301142015","Canto","2021-12-08T08:21:58","2025-11-13T12:07:44","How Godiva found sweet success by using a DAM solution for global brand management","godiva-dam-consistency","Godiva consistently savors global brand management","For Godiva, going with Canto as their DAM solution was key to global brand management, providing their luxurious brand experience consistently.","Consistency is a major factor for any brand that wants to thrive. This can be a challenge when serving different markets: How do you stay on brand while telling your company’s story with a unique voice in every market? The answer: Use a sophisticated approach to global brand management. Godiva Chocolatier, having established themselves as […]","Consistency is a major factor for any brand that wants to thrive. This can be a challenge when serving different...","\u003Cp class=\"wp-block-paragraph\">Consistency is a major factor for any brand that wants to thrive. This can be a challenge when serving different markets: How do you stay on brand while telling your company’s story with a unique voice in every market? The answer: Use a sophisticated approach to global brand management.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002F\">Godiva Chocolatier\u003C\u002Fa>, having established themselves as royalty among luxury chocolate brands in their 90-year history, has done this by providing their global design team with a digital asset library. They chose Canto as their core platform for global brand asset management, applying its functions every step of the way, from storing and sharing to researching and developing.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--it-s-all-about-consistency\">It’s all about consistency\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Godiva is a global consumer brand. As such, they need to uphold their brand image globally, tell their brand story and provide a unique brand experience. This starts with unwrapping their iconic golden packaging and culminates in the savory sensation when the silky smooth chocolates meet the customer’s taste buds. Everything about it needs to convey this look and feel that is Godiva – consistently.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"332\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184856\u002FGodiva-dam-consistency-1.jpg\" alt=\"The login screen for the Canto media library of Godiva Chocolatier.\" class=\"wp-image-59791\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184856\u002FGodiva-dam-consistency-1.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184856\u002FGodiva-dam-consistency-1-450x249.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Different markets, however, come with different expectations and variables, language being the most obvious. There are further nuances, cultural distinctions and regulations that might apply for any given market. Content working in one region might not work in another. Thus, a human touch is required to adjust the content and to avoid creating one-use materials.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Godiva’s design team is spread around the globe to create the Godiva experience fitting every target region. By employing a system for global brand asset management, they bridge the gap between the target market’s requirements and the demands of brand consistency.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Godiva now stores all of its images, consumer research and global calendars in Canto, enabling the team to communicate within the tool and have all brand resources available if they need to recreate or avoid duplicating a design.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--keeping-designers-on-the-same-page\">Keeping designers on the same page\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Aligning a brand experience requires that all persons involved have access to the same information and can draw from the same resources. Godiva’s global design team needs to be in sync with current packaging design and global brand development in order to complete their mission.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">They are provided a single source of truth, their asset repository hosted in Canto. All of the brand’s designs are uploaded and maintained here. This eliminates the first major hurdle many teams are struggling with: knowing where to find a specific file.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"357\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184855\u002FGodiva-dam-consistency-2.jpg\" alt=\"An image of chocolates from Godiva and a pop up window in Canto with options on how to share it.\" class=\"wp-image-59792\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184855\u002FGodiva-dam-consistency-2.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184855\u002FGodiva-dam-consistency-2-450x268.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Furthermore, the Canto media library is searchable and prevents file duplicates. Thus, any available asset is automatically the most current version, keeping all users on the same page and prohibiting the use of outdated material.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Godiva ensures that the global design team has access to their cloud-based asset storage in Canto. The team members use the DAM platform to pull from the latest assets and create the Godiva experience that brand consistency demands – with just the regional touch the target market requires. Even though the team members may be in different locations, thanks to their sophisticated approach to global brand management, they can tell the same story – Godiva’s brand story – wherever they are.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--data-driven-decisions-better-collaboration-and-always-on-brand\">Data-driven decisions, better collaboration and always on brand\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">By accessing Canto, every Godiva user can now instantly find, grab and apply any asset that is critical to their mission of providing a unique but consistent brand story and experience for each region. Any new content is on brand, even when adapted to cultural nuances or legal requirements. The brand’s appearance and image remain untouched.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Moreover, Canto boosts their capacity for collaboration. The global brand asset management system encourages and enhances synergies between the team members. When one team develops a design another can use, it’s right at their fingertips, saving hours of duplicated design work.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto also enables the Godiva team to work more efficiently. The data provided in Canto guides decisions for future endeavors in the brand’s development. Canto’s content analytics enable the decision-makers to look back on what has been done before and how designs have changed – or to put actual numbers to questions such as what kinds of assets perform better than others. Thus, Godiva’s asset repository in Canto is also a chronicle of the brand’s development.\u003C\u002Fp>\u003Ccto-testimonial company=\"Godiva\" author=\"Maria Williams\" position=\"Vice President Creative\" img>We can see what’s going on across the globe. So rather than spend and get resources to develop two different things, one region will develop it and another one will borrow it and vice versa.\u003C\u002Fcto-testimonial>\u003Cp class=\"wp-block-paragraph\">For the creative decision-makers at Godiva, going with Canto as their DAM solution for global brand management was one single step that repays trifold and keeps on giving.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Ready to take the next step for your brand’s consistency? \u003Ca href=\"\u002Fsignup\u002F\">Learn more about what Canto can do for you.\u003C\u002Fa>\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184855\u002FGodiva-dam-consistency-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184855\u002FGodiva-dam-consistency-Feature-450x263.jpg","Depiction of assets from Godiva in the Canto library with pop up windows regarding digital rights management options and approval status.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F01\u002F19184013\u002Fmarketing-digital-assets-feature-450x263.png",40478,"digital-marketing-assets","Digital marketing assets 101: Examples, best practices, and management tips","What are digital marketing assets? And how can you maximize their value and drive more revenue? Learn the ins and outs of these essential marketing resources. ","\u002Fblog\u002Fdigital-marketing-assets\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193244\u002Fteam-chat-apps-13-450x360.jpg",18421,"team-chat-apps","3 leading team chat apps available today","Chat Apps revolutionize how your team collaborates. Here are three of the best communication applications available right now. ","\u002Fblog\u002Fteam-chat-apps\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19193448\u002Fpremis-13-450x253.jpg",21432,"premis","PREMIS: The international standard for digital preservation metadata","PREMIS is a process to save our way of preserving information. Learn the basics of this comprehensive process in this beginner’s guide.","\u002Fblog\u002Fpremis\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789966907766]