[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-4-marketing-teams-ditched-their-servers-for-speed-and-simplicity":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",39370,{"id":24,"name":25},"author-0301142015","Canto","2020-01-09T00:39:42","2026-07-24T15:05:52","How 4 marketing teams ditched their servers for speed and simplicity","how-4-marketing-teams-ditched-their-servers-for-speed-and-simplicity","4 examples for choosing a cloud-based media library","These marketing teams said bye to their clunky servers and hello to speed and simplicity by switching to a cloud-based digital asset library.","Many organizations start out by storing their assets in a simple filing system on a server. This may seem like the simplest solution when a company is small, but quickly becomes a problem when teams and the volume of assets they create grow. These marketing teams said bye to their clunky servers and hello to […]","Many organizations start out by storing their assets in a simple filing system on a server. This may seem like...","\u003Cp class=\"wp-block-paragraph\">Many organizations start out by storing their assets in a simple filing system on a server. This may seem like the simplest solution when a company is small, but quickly becomes a problem when teams and the volume of assets they create grow.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">These marketing teams said bye to their clunky servers and hello to speed and simplicity by switching to a cloud-based digital asset library.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--downtown-boston-business-improvement-district\">Downtown Boston Business Improvement District\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193550\u002Fdowntown-boston-2.jpg\" alt=\"Photo of Boston and its downtown waterfront.\" class=\"wp-image-35262\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193550\u002Fdowntown-boston-2.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193550\u002Fdowntown-boston-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193550\u002Fdowntown-boston-2-768x512.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cbr \u002F>\u003Ca href=\"\u002Fcustomers\u002Fdowntown-boston-business-improvement-district\u002F\">Downtown Boston Business Improvement District\u003C\u002Fa>, a nonprofit dedicated to making this 100-acre neighborhood of the city clean, safe and welcoming, creates tons of beautiful imagery to bring in visitors and businesses.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">They used to store all of their photos on a server, including raw photos and low resolution images that the organization would likely never use. This unorganized system meant that team members would spend too much time trying to find images to use, slowing down the entire organization.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Downtown Boston BID now uses Canto to centralize their incredibly diverse image library, which includes thousands of photos of the cityscape, people and events and are used for everything from planning urban improvement and beautification to local and nationwide advertising.\u003C\u002Fp>\u003Ccto-testimonial company author=\"George Comeau\" position=\"Marketing and Brand Activation Manager\" img>Canto is the centerpiece of a lot of what we do. Not a day goes by when we don’t use it in some form.\u003C\u002Fcto-testimonial>\u003Cp class=\"wp-block-paragraph\">Moving from a server to a cloud-based digital asset library has cut down the time spent on tasks such as finding and sharing images to a matter of minutes. In addition, George and his team can easily access Canto’s cloud-based platform anywhere with internet access, providing flexibility when team members work from home or go on vacation.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Photography is a central part of telling our story. It’s impossible to do what we do without Canto,” says George Comeau, marketing and brand activation manager at Downtown Boston BID.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--seattle-aquarium\">Seattle Aquarium\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1343\" height=\"769\" src=\"\u002Fcdn\u002Fen\u002F2017\u002F09\u002F19194617\u002FScreen-Shot-2019-07-02-at-2.53.57-PM.png\" alt=\"Seattle Aquarium Public Portal with Canto\" class=\"wp-image-29001\" srcset=\"\u002Fcdn\u002Fen\u002F2017\u002F09\u002F19194617\u002FScreen-Shot-2019-07-02-at-2.53.57-PM.png 1343w, \u002Fcdn\u002Fen\u002F2017\u002F09\u002F19194617\u002FScreen-Shot-2019-07-02-at-2.53.57-PM-450x258.png 450w, \u002Fcdn\u002Fen\u002F2017\u002F09\u002F19194617\u002FScreen-Shot-2019-07-02-at-2.53.57-PM-1024x586.png 1024w, \u002Fcdn\u002Fen\u002F2017\u002F09\u002F19194617\u002FScreen-Shot-2019-07-02-at-2.53.57-PM-768x440.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Seattle Aquarium educates the public about the fascinating creatures and ecosystems within our oceans and advocates for conservation policy. Visuals are a key component of how they achieve their goals as an organization.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The team’s previous piecemeal system of a server and Dropbox made it extremely difficult for designers to find the images they needed. In addition, the nonprofit was having trouble keeping track of digital rights for all of their assets.\u003C\u002Fp>\u003Ccto-testimonial company author=\"Pam Lamon\" position=\"Digital Marketing Manager\" img>We’re producing more and more content, so being able to properly organize it and assess the content created without wasting money was something that we really needed in place. The file system on our servers just wasn’t working anymore.\u003C\u002Fcto-testimonial>\u003Cp class=\"wp-block-paragraph\">With Canto, the digital marketing team has streamlined their internal processes and communications with patrons, donors, volunteers and media. Now, team members can easily search and filter for the assets they need. Canto’s metadata capabilities help their asset library stay organized as it grows.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto has really helped us in terms of search functionality and metadata. A big thing for me was understanding permission rights for those assets,” says Pam Lamon, digital marketing manager at Seattle Aquarium. “Compared to Dropbox, it’s easier to use Canto to collaborate and share assets with people outside the organization. Being able to have the watermark embedded on any downloads, restrict the link access, and adjust those permissions is very helpful for us.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--inspirato\">Inspirato\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1279\" height=\"636\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot.png\" alt=\"Screenshot of the Canto media library of Inspirato.\" class=\"wp-image-33895\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot.png 1279w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot-450x224.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot-1024x509.png 1024w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot-768x382.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cbr \u002F>\u003Ca href=\"\u002Fcustomers\u002Finspirato\u002F\">Inspirato\u003C\u002Fa> provides luxury vacation experiences and accommodations. The marketing team uses stunning visuals of their destinations to grow their consumer base.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Their on-premises server couldn’t handle their growing media library of tens of thousands of visual assets and their expanding team. When Inspirato moved to a campus environment with multiple buildings, the marketing team had to use a VPN to access their own media library because the server was located in a different building.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Trying to get images over the VPN connection basically slowed us down to a halt. It was the catalyst that made us realize we had a challenge that needed to be addressed immediately,” says Joe Rahim, digital asset manager at Inspirato.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Inspirato now stores 84,000 files, 99 percent of which are images, in their Canto library. It’s fast and easy for team members to find exactly what they need.\u003C\u002Fp>\u003Ccto-testimonial company author=\"Joe Rahim\" position=\"Digital Asset Manager\" img>With Canto, being able to search for something like ‘Los Cabos’ and instantly getting results was instrumental to its adoption here. Everyone is very familiar with searching for something on the internet, but that was completely missing with an on-premises server solution.\u003C\u002Fcto-testimonial>\u003Cp class=\"wp-block-paragraph\">By democratizing their digital asset library, Canto has empowered the team to go beyond finding images to finding the \u003Ci>best\u003C\u002Fi> images for a particular project.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--university-of-south-carolina-upstate\">University of South Carolina Upstate\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193334\u002Fadmin.jpg\" alt=\"University of South Carolina (USC) Upstate\" class=\"wp-image-36455\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193334\u002Fadmin.jpg 1200w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193334\u002Fadmin-450x263.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193334\u002Fadmin-1024x597.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193334\u002Fadmin-768x448.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cbr \u002F>\u003Ca href=\"\u002Fcustomers\u002Funiversity-of-south-carolina-upstate\u002F\">USC Upstate\u003C\u002Fa> is one of the top schools of the South. The University Marketing & Communications team works hard to help the school gain recognition, especially through visual storytelling.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The university was storing all of their content on a system of servers and hard drives, making it frustrating to find images.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“When we got an image request, we would have to go through all the hard drives to find photos, and we couldn’t access the photos off campus. It was so time-consuming,” says Les Duggins, photographer at USC Upstate.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Today, the university stores all of their finished visual assets in Canto. Having a central location for all visual assets keeps the team focused and in sync. Canto has also streamlined how the team shares photos, taking much of the time and effort out of the process.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Les used to run around campus with a USB drive to share the photos between departments. Now, he just shares them with a Canto link,” says Jav Rivera, multimedia producer at USC Upstate.\u003C\u002Fp>\u003Ccto-testimonial company author=\"Jav Rivera\" position=\"Multimedia Producer\" img>Since our athletics got accepted into the Big South Conference, there are new requirements for the photos that Les [our photographer] takes at sporting events – and now he’s taking way more photos. I don’t know how he would’ve shared all of these photos without Canto.\u003C\u002Fcto-testimonial>",5,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192822\u002Fmarketing-server-digital-asset-management.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192822\u002Fmarketing-server-digital-asset-management-450x237.jpg","",540,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192222\u002Fcreate-a-business-profile-on-linkedin-2-450x309.jpg",42638,"create-a-business-profile-on-linkedin","The complete guide to successfully create a business profile on LinkedIn","If you need to create a business profile on LinkedIn, look no further. This guide will walk you through the process and give crucial tips for success.","\u002Fblog\u002Fcreate-a-business-profile-on-linkedin\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193859\u002Fenterprise-content-management-450x261.jpg",32612,"enterprise-content-management","Business content management: An essential guide for enterprise teams","Enterprise content management (ECM) organizes a company’s entire log of information within a system of storage folders. Learn more about it here.","\u002Fblog\u002Fenterprise-content-management\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190006\u002Fbrand-guidelines-feature_2-450x263.jpg",51760,"making-room-for-creativity-within-established-brand-guidelines","Making room for creativity within established brand guidelines","Make room for your content team to get creative while staying on brand. Here are some tips on how to find your flow within established guidelines.","\u002Fblog\u002Fmaking-room-for-creativity-within-established-brand-guidelines\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790139708233]