[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-5-educational-institutions-step-up-their-marketing-with-canto":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",37863,{"id":24,"name":25},"author-0301142015","Canto","2019-12-02T22:53:50","2026-07-24T15:05:19","How 5 educational institutions step up their marketing with Canto","how-5-educational-institutions-step-up-their-marketing-with-canto","How 5 educational institutions boost their marketing","By teaching the next generation and inspiring students, educational organizations help shape our society and culture. Here’s how five of them use Canto.","Whether they’re educating the next generation of leaders or inspiring students of all ages to deepen their learning, educational organizations help shape our society and culture in meaningful ways. Here’s how five education marketing and communications teams use Canto to centralize their content and elevate collaboration. University of South Carolina – Upstate USC Upstate has […]","Whether they’re educating the next generation of leaders or inspiring students of all ages to deepen their learning, educational organizations...","\u003Cp class=\"wp-block-paragraph\">Whether they’re educating the next generation of leaders or inspiring students of all ages to deepen their learning, educational organizations help shape our society and culture in meaningful ways.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here’s how five education marketing and communications teams use Canto to centralize their content and elevate collaboration.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--university-of-south-carolina-upstate\">University of South Carolina – Upstate\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193334\u002Fadmin-1024x597.jpg\" alt=\"The sign of the University of South Caroline (USC) Upstate.\" class=\"wp-image-36455\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193334\u002Fadmin-1024x597.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193334\u002Fadmin-450x263.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193334\u002Fadmin-768x448.jpg 768w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193334\u002Fadmin.jpg 1200w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Funiversity-of-south-carolina-upstate\u002F\">USC Upstate\u003C\u002Fa> has been named the top public university in the South, thanks in part to the hard work of the University Marketing & Communications (UMC) team. The UMC team needed a more efficient way to access and share their content, so that they could streamline their creative process and increase meaningful collaboration.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“When we got an image request, we would have to go through all the hard drives to find photos, and we couldn’t access the photos off campus. It was so time-consuming,” says Les Duggins, photographer at USC Upstate.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With Canto, the team has a home for all of their finished visual assets in Canto, including photography, videos and artwork. Having a central location for all visual assets keeps the team focused and in sync. It also enables collaboration across departments by simplifying how the team shares content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“With Canto, we have a much easier way of sharing content between campus departments and even team members,” says Jav Rivera, multimedia producer at USC Upstate.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Funiversity-of-south-carolina-upstate\u002F\">Read the full USC Upstate story.\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--furman-university\">Furman University\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"499\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194022\u002Ffurman-university.jpg\" alt=\"Furman university library\" class=\"wp-image-32672\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194022\u002Ffurman-university.jpg 799w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194022\u002Ffurman-university-450x281.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194022\u002Ffurman-university-768x480.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Ffurman-university\u002F\">South Carolina’s Furman University\u003C\u002Fa> was named one of 2019’s top 50 liberal arts colleges in the U.S. The communications team contributes to Furman’s rise in prominence through compelling marketing materials.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The communications team chose Canto to replace their scattered system of local servers, external hard drives, Box folders and discs containing thousands of unorganized photos. Now, they have a central hub for all photography in Canto.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto rose to the top of our list of candidates for its intuitive interface, tagging and searchability, functionality and price point,” says Kaylee.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto has made a key difference in the team’s content workflows, helping team members find the best imagery to tell impactful stories in less time and collaborate with different teams across campus.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Our Canto instance is organized and efficient, making locating assets a breeze. It has saved us so much time and provided access to the most current photography, which helps our work – whether print or digital – stand out in a crowd,” says Kaylee.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Ffurman-university\u002F\">Read the full Furman University story.\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--seattle-aquarium\">Seattle Aquarium\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"\u002Fcdn\u002Fen\u002F2017\u002F09\u002F19194619\u002F2015-04-03RHawk273Aquarium-1024x678.jpg\" alt=\"A child looking on in astonishment at the Seattle Aquarium.\" class=\"wp-image-28997\" srcset=\"\u002Fcdn\u002Fen\u002F2017\u002F09\u002F19194619\u002F2015-04-03RHawk273Aquarium-1024x678.jpg 1024w, https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2017\u002F09\u002F2015-04-03RHawk273Aquarium-450x298.jpg 450w, \u002Fcdn\u002Fen\u002F2017\u002F09\u002F19194619\u002F2015-04-03RHawk273Aquarium-768x509.jpg 768w, https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2017\u002F09\u002F2015-04-03RHawk273Aquarium-1536x1017.jpg 1536w, https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2017\u002F09\u002F2015-04-03RHawk273Aquarium-2048x1356.jpg 2048w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cp class=\"wp-block-paragraph\">“We’re producing more and more content, so being able to properly organize it and assess the content created without wasting money was something that we really needed in place. The file system on our servers just wasn’t working anymore,” says Pam Lamon, digital marketing manager at Seattle Aquarium.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With Canto, the aquarium has an organized content library and can easily share assets. The aquarium set up a public portal to share approved photos and videos with press and the public, cutting out the tedious task of finding and attaching assets via email. Another reason the aquarium chose Canto was to manage their group of volunteer content contributors, which helps the digital marketing team meet their growing needs for photos and videos.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto has really helped us in terms of search functionality and metadata. A big thing for me was understanding permission rights for those assets,” says Pam. “Compared to Dropbox, it’s easier to use Canto to collaborate and share assets with people outside the organization.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--mathnasium\">Mathnasium\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193932\u002Fmathnasium_girl_room-compressor.jpg\" alt=\"Image of a child learning at Mathnasium.\" class=\"wp-image-33089\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193932\u002Fmathnasium_girl_room-compressor.jpg 1000w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193932\u002Fmathnasium_girl_room-compressor-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193932\u002Fmathnasium_girl_room-compressor-768x512.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Fmathnasium\u002F\">Mathnasium\u003C\u002Fa> helps kids make sense of math with customized learning plans that address each student’s specific needs. The company needed a user-friendly and powerful DAM to house and organize all its marketing collateral for its franchisees to access.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">All Mathnasium campaign-related assets such as print and digital ads, email headers, social media art, video and even audio tracks, are organized into Canto. Their 900+ franchisees simply access these assets from the various portals they’ve set up in Canto. They set up separate portals with localized content for US and Canada – with appropriate cultural and spelling nuances, all while being centrally managed in a main library.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto’s user-friendly interface allows our franchisees to quickly search for and download the marketing material they need,” commented Danny James, marketing and accounts manager at Mathnasium. “The robust reporting provides information that our marketing team never had before, which provides valuable insights into which assets are being searched, downloaded and shared and which ones are not.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Fmathnasium\u002F\">Read the full Mathnasium story.\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--liberty-science-center\">Liberty Science Center\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"562\" src=\"\u002Fcdn\u002Fen\u002F2017\u002F10\u002F19193813\u002Fliberty-science-center.jpg\" alt=\"Image from the Liberty Science center.\" class=\"wp-image-13230\" srcset=\"\u002Fcdn\u002Fen\u002F2017\u002F10\u002F19193813\u002Fliberty-science-center.jpg 999w, \u002Fcdn\u002Fen\u002F2017\u002F10\u002F19193813\u002Fliberty-science-center-450x253.jpg 450w, \u002Fcdn\u002Fen\u002F2017\u002F10\u002F19193813\u002Fliberty-science-center-768x432.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Fliberty-science-center\u002F\">Liberty Science Center\u003C\u002Fa> is a museum in New Jersey dedicated to inspiring the next generation of scientists and engineers. As the museum approached its 25th anniversary, the marketing team needed a fast and easy way to find photos and videos dating back to the 1980’s that were spread out across Google Drives and local folders.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The science center chose Canto for its simplicity and intuitive interface that allows non-tech users and the graphic design team to easily find content. The marketing and design teams can easily find the assets they need in one convenient location.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto is a fabulous product! We’re very happy with its ease of use. When I think about all the hours I’ve wasted searching for files over the years… we should have done this a long time ago!” says Elizabeth Romanaux, head of advertising and promotions at Liberty Science Center.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Fliberty-science-center\u002F\">Read the full Liberty Science Center story.\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193057\u002Feducation-marketing-dam.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193057\u002Feducation-marketing-dam-450x300.jpg","",683,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"inside-canto","Inside Canto","\u002Fpost-category\u002Finside-canto\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193902\u002FIMG_1995-450x300.jpg",33455,"canto-takes-on-content-marketing-world-2019","Canto takes on Content Marketing World 2019","I’ve been home 5 days, and I have to say, I’m still thinking about it. Content Marketing World was incredible.","\u002Fblog\u002Fcanto-takes-on-content-marketing-world-2019\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195050\u002Fnew-release-canto-450x253.jpg",19264,"new-canto-release-enhancements-empower","New Canto release – Enhancements that empower","Here at Canto, we’re always looking for ways to make our customers more effective in their jobs. Our newest release empowers our Admins and users.","\u002Fblog\u002Fnew-canto-release-enhancements-empower\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193429\u002Femployee-spotlight-basel-banner-450x182.png",35951,"employee-spotlight-basel-aldabyani","Employee Spotlight: Building happy, motivated teams with Basel Aldabyani","Few energize the Canto team as much as Basel Aldabyani, who started as a Sales Development Representative and is now the Sales Development Manager (Outbound).","\u002Fblog\u002Femployee-spotlight-basel-aldabyani\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788892437491]