[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-canto-uses-canto":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",39126,{"id":24,"name":25},"author-0301142015","Canto","2019-12-31T22:20:45","2026-08-17T14:00:10","How Canto’s own team uses digital asset management to stay organized across a distributed organization","how-canto-uses-canto","How the team at Canto uses their own DAM","Ever wonder how a DAM company uses DAM? You’re in luck – we’re giving you a peek behind the curtain!","What is digital asset management? Digital asset management (DAM) is the practice of storing, organizing, searching, and distributing a brand’s digital files from one centralized platform. Canto’s own internal teams across the U.S. and Germany use their DAM daily to manage everything from campaign imagery and video files to brand guidelines and sales collateral. The […]","What is digital asset management? Digital asset management (DAM) is the practice of storing, organizing, searching, and distributing a brand’s...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-dam\">What is digital asset management?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Digital asset management (DAM) is the practice of storing, organizing, searching, and distributing a brand’s digital files from one centralized platform. Canto’s own internal teams across the U.S. and Germany use their DAM daily to manage everything from campaign imagery and video files to brand guidelines and sales collateral. The way Canto uses Canto reflects how the platform is built to work in practice.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fdigital-asset-management\u002F\">Digital asset management\u003C\u002Fa> is a platform that stores, organizes, searches, manages, and distributes your brand’s digital assets. For Canto’s distributed team, it is the operational backbone that keeps brand assets consistent, accessible, and moving across every department.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192848\u002FCanto-log-in-screen.png\" alt=\"The login screen of Canto's own DAM\" class=\"wp-image-39131\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192848\u002FCanto-log-in-screen.png 1024w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192848\u002FCanto-log-in-screen-450x258.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192848\u002FCanto-log-in-screen-768x440.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">As a growing, multi-national company, managing our assets helps us work better together. Here’s how we do it.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--staying-in-sync-with-a-central-library\">Staying in sync with a central library\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">We keep all of our internal files centralized in our own Canto library, which everyone in the company uses. Since our team is distributed in multiple countries, having a central location for all assets keeps us all in sync.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--getting-organized\">Getting organized\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">Folder Structure\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">To keep things organized, we set up our folder structure to reflect the different teams within our company and the specific assets they use. For example, the marketing folder contains brand assets, marketing images and videos, design files and more; the product folder contains documentation and notes; the sales folder contains collateral such as presentations and success stories.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Keywords, Tags and Custom Fields\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">We also use keywords to categorize by asset type, and extensively apply any relevant tags so it’s easy for our colleagues to use the search function to find any asset they need.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Because we’re a multi-national company based in both the U.S. and Germany, we’ve created one custom field to mark if a material is in English or German.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Facial Recognition\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">We keep all of our team photos in Canto, so we turned on facial recognition to make it easy to find images of our coworkers. Anyone can just do a quick search to find photos for Employee Spotlights, headshots for events or even birthday announcements in our office Slack channel.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--meaningful-collaboration\">Meaningful collaboration\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">Working Together Internally With Workspaces\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Workspaces are private areas within your Canto library only accessible to authorized users, which helps teams keep works-in-progress separate from the main library.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We use workspaces to store assets for internal marketing projects, such as our previous rebrand or upcoming ebooks, so that all of our assets for a time-sensitive project are in one convenient location. This helps make collaborating a breeze, especially for our distributed marketing team!\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We also store images and logos we receive for customer case studies and client spotlights in their own workspace. We know it’s vital for our customers to protect their brand, so we’ve put a figurative ten-foot wall between any customer brand assets and the rest of our library.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Working With Contractors Using Upload Links\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Our marketing team often works with agencies and contractors to create content. Canto upload links make it easy to collaborate with external parties. We send them a unique upload link, and any assets they upload are stored in a separate folder, where we can approve the assets we want to add to the main library. This helps keep everything organized, so we’re not juggling multiple cloud-storage links or email attachments. And it really simplifies uploading large format video files.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--sharing-assets\">Sharing assets\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192849\u002FCanto-US-Sales-Portal.png\" alt=\"A portal for our Sales Team\" class=\"wp-image-39127\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192849\u002FCanto-US-Sales-Portal.png 1024w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192849\u002FCanto-US-Sales-Portal-450x250.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192849\u002FCanto-US-Sales-Portal-768x426.png 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Share Links\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Whether we’re sharing assets with fellow team members or external collaborators, creating a shared collection link is often our go-to move. It takes only a matter of seconds and provides granular control over who can view and download content, expiration dates, watermarks, passwords and more.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Portals for Sales Enablement\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Our marketing and sales teams create tons of collateral for our sales team to use. We keep it all accessible in our sales portal, so our team can always find the content they need – even mid-call or on-the-go.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Style Guides\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192849\u002FCanto-Style-Guide.png\" alt=\"Canto's own style guide\" class=\"wp-image-39129\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192849\u002FCanto-Style-Guide.png 1024w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192849\u002FCanto-Style-Guide-450x228.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192849\u002FCanto-Style-Guide-768x389.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">We keep all of our brand guidelines and logo files in a shareable Style Guide. It’s so convenient for working with partners and press, and even for working internally.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Direct URLs\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">We use direct URLs for our content in our emails, which means that the images you see in our marketing emails are being served directly from our internal Canto account. This saves us that extra step of downloading and uploading images when we create emails, and content updates can be made instantly with new version updates.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Want more inspiration for how to realize the benefits of Canto? \u003Ca href=\"\u002Fcustomers\u002F\" rel=\"noopener noreferrer\">Check out the creative and innovative ways our customers use Canto!\u003C\u002Fa>\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192848\u002FCanto-log-in-screen.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192848\u002FCanto-log-in-screen-450x258.png","",586,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"inside-canto","Inside Canto","\u002Fpost-category\u002Finside-canto\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F10\u002F03192255\u002Fcustomer-appreciation-month-feature-450x263.jpg",65781,"customer-appreciation-awards-2024","Celebrating excellence: The winners of Canto’s Customer Appreciation Awards","We're celebrating our customers and the unique ways they leverage our DAM platform with our Customer Appreciation Awards. See how they use the best-in-class DAM","\u002Fblog\u002Fcustomer-appreciation-awards-2024\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F07\u002F29180723\u002FBest-in-DAM_n-1-450x225.jpg",78548,"2026-best-in-dam-winners","Meet the 2026 Best in DAM winners ","Canto's Best in DAM awards honor customers transforming digital asset management. Meet the 2026 winners pushing workflows and creativity forward. ","\u002Fblog\u002F2026-best-in-dam-winners\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193923\u002FGrace_Shane_29-450x300.jpg",33224,"canto-celebrates-surf-photography-with-shacc-follow-the-light-contest","Canto celebrates surf photography with SHACC’s Follow the Light contest","Canto is proud to sponsor Surfing Heritage and Culture Center’s 2019 Follow the Light contest! Learn more about SHACC and the history of surf photography.","\u002Fblog\u002Fcanto-celebrates-surf-photography-with-shacc-follow-the-light-contest\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789707705344]