[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-destination-and-hospitality-marketing-teams-inspire-wanderlust-with-dam":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",36665,{"id":24,"name":25},"author-0301142015","Canto","2019-11-06T00:20:45","2025-12-01T15:35:31","How destination and hospitality marketing teams inspire wanderlust","how-destination-and-hospitality-marketing-teams-inspire-wanderlust-with-dam","Destination & hospitality marketing inspires wanderlust","How do brands keep their huge content libraries under control and assets at hand? Here’s how three travel and hospitality brands use Canto to do it!","Chances are, the last destination you visited was inspired by a beautiful photo on Instagram, a friend’s envy-provoking camera roll from their last vacation or a travel show. More than ever, the images we see influence the places we go. For the travel and hospitality industry, marketing revolves around using imagery to weave together a […]","Chances are, the last destination you visited was inspired by a beautiful photo on Instagram, a friend’s envy-provoking camera roll...","\u003Cp class=\"wp-block-paragraph\">Chances are, the last destination you visited was inspired by a beautiful photo on Instagram, a friend’s envy-provoking camera roll from their last vacation or a travel show. More than ever, the images we see influence the places we go.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For the travel and hospitality industry, marketing revolves around using imagery to weave together a narrative that inspires would-be travelers. This means brands don’t just need tons of content; they also need to be able to select the best pieces of content to use on-demand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">How do brands keep their huge content libraries under control and assets at hand? Here’s how three travel and hospitality brands use Canto to do it!\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--inspirato\">Inspirato\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1279\" height=\"636\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot.png\" alt=\"Inspirato\" class=\"wp-image-33895\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot.png 1279w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot-450x224.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot-1024x509.png 1024w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot-768x382.png 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Inspirato’s stunning image library\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Inspirato curates truly relaxing luxury vacations, with details coordinated by dedicated service teams. Just take a look at their website, and you’ll see why imagery is so key to their marketing. Inspirato moved their tens of thousands of visual assets from a server to Canto for a faster, more user-friendly experience.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The marketing team uses the photos for campaigns, promoting Inspirato’s unique member experiences, merchandising the company’s inventory of hotel nights and vacation homes, media relations, the company’s own magazine and more.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto is critical to everything we roll out since all of our marketing is so image heavy. Having all of our content ingested into one system that everybody can go to – that’s made Canto a one stop shop for our team,” says Joe Rahim, digital asset manager at Inspirato.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now, everyone on the team is more empowered to fully understand the content they have, and to access it whenever they need it.\u003C\u002Fp>\u003Ccto-testimonial company=\"Inspirato\" author=\"Joe Rahim\" position=\"Digital Asset Manager\" img=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F09\u002FJoe-Rahim-1-150x150.jpeg\">Canto democratized all of our content: everybody can see it quickly, understand what we have, and download it in a variety of different sizes and formats according to what they need. It created a culture of self-service and meaningful collaboration.\u003C\u002Fcto-testimonial>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Finspirato\u002F\">Read more about how Inspirato uses Canto here.\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--visit-seattle\">Visit Seattle\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194007\u002FDestination-Slides-005.jpg.jpg\" alt=\"Visit Seattle Streamlines Media Outreach to Drive Record-Breaking Tourism\" class=\"wp-image-32799\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194007\u002FDestination-Slides-005.jpg.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194007\u002FDestination-Slides-005.jpg-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194007\u002FDestination-Slides-005.jpg-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Photo Credit: Visit Seattle\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The nonprofit destination marketing organization (DMO) brings in tourists to the Emerald City from all over the world, helping to stimulate the local economy.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The marketing team uses Canto to centralize assets created by in-house photographers, freelance content creators and production agencies. To streamline their media relations workflow, the team created a media portal containing pre-approved assets that they can share with press with just a link.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The sales team, which brings meetings and events to the Washington State Convention Center, also uses Canto to quickly access images while in the field.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto helps the team work more smoothly together and focus on their goal of attracting visitors to Seattle, instead of finding photos.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto is really easy to understand. It’s rare that people come to me for help with Canto, because it’s just so intuitive,” said David.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Fvisit-seattle\u002F\">Read more about how Visit Seattle uses Canto here.\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--downtown-boston-business-improvement-district\">Downtown Boston Business Improvement District\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193552\u002Fdowntown-boston-min.jpg\" alt=\"Photograph of Downtown Boston.\" class=\"wp-image-35251\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193552\u002Fdowntown-boston-min.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193552\u002Fdowntown-boston-min-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193552\u002Fdowntown-boston-min-768x512.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Downtown Boston Business Improvement District is a nonprofit dedicated to making the 100-acre downtown Boston neighborhood clean, safe and welcoming.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The marketing team uses Canto to centralize their incredibly diverse image library, which includes thousands of photos of the cityscape, people and events. The team uses these images for event promotion, urban improvement and beautification, local and nationwide advertising, press coverage, selling real estate in the BID, social media and more.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto is the centerpiece of a lot of what we do. Not a day goes by when we don’t use it in some form,” says George Comeau, marketing and brand activation manager at Downtown Boston BID.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Team members can now accomplish tasks such as finding and sharing images in a matter of minutes. George and his team can easily access Canto’s cloud-based platform anywhere with internet access, providing flexibility when team members work from home or go on vacation. With Canto, the team works better together and is able to unlock their creative flow.\u003C\u002Fp>\u003Ccto-testimonial company=\"Downtown Boston Business Improvement District\" author=\"George Comeau\" position=\"Marketing and Brand Activation Manager\" img>Photography is a central part of telling our story. It’s impossible to do what we do without Canto.\u003C\u002Fcto-testimonial>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Fdowntown-boston-business-improvement-district\u002F\">Read more about how Downtown Boston Business Improvement District uses Canto here.\u003C\u002Fa>\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193824\u002FCAP-REST-06.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193824\u002FCAP-REST-06-450x308.jpg","A pool on a terrace of the resort.",702,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193839\u002Fcreative-operations-15-450x337.jpg",17134,"creative-operations","Creative output: How to maximize results with stronger creative operations","Accelerate efficiency with a firm grasp of creative operations processes. Follow these techniques to make sure you're obtaining the best results.","\u002Fblog\u002Fcreative-operations\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195832\u002FMCC-Pearl-red-1200w-copy-450x300.jpg",16974,"how-pearl-drums-streamlined-content-marketing-with-canto","Evolution of drum sales: how Pearl streamlined content marketing with Canto DAM","Look at a picture of a drum set inside a catalog and you’ll see so much more than just an instrument. The image represents hopes and dreams...","\u002Fblog\u002Fhow-pearl-drums-streamlined-content-marketing-with-canto\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192346\u002FFiloli-Hyacinth-Yellowstone-Pool-March-450x338.jpg",41869,"creative-spotlight-john-williams-filoli","Creative Spotlight: Cultivating creativity with John Williams from Filoli","John Williams is Marketing Manager of Filoli Historic House & Gardens. He shares insights about his career and gives advice to aspiring creative professionals.","\u002Fblog\u002Fcreative-spotlight-john-williams-filoli\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789102907210]