[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-dominos-pizza-uk-serves-up-efficiencies-with-digital-asset-management":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",64772,{"id":24,"name":25},"author-0301142015","Canto","2024-05-17T14:35:28","2025-11-28T07:32:13","How Domino’s Pizza UK serves up efficiencies with digital asset management","how-dominos-pizza-uk-serves-up-efficiencies-with-digital-asset-management","Domino’s Pizza UK's Secrets to In-House Creative Success","See how Domino’s Pizza UK set their in-house creative agency up for success with Canto — empowering the team, tackling burnout, and building credibility across the corporation.","How do in-house agencies stay creative? How can they best manage incoming requests, proactive campaigns, and team workflow? Anyone with experience in an embedded team like this knows they face a big set of challenges. So, when Jenny Cobelli set out last year to establish an in-house agency for Domino’s Pizza UK & Ireland, she […]","How do in-house agencies stay creative? How can they best manage incoming requests, proactive campaigns, and team workflow? Anyone with...","\u003Cp class=\"wp-block-paragraph\">How do in-house agencies stay creative? How can they best manage incoming requests, proactive campaigns, and team workflow? Anyone with experience in an embedded team like this knows they face a big set of challenges.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So, when Jenny Cobelli set out last year to establish an in-house agency for Domino’s Pizza UK & Ireland, she quickly realized organization was the key to creativity – and she partnered with Canto to help centralize, categorize, find, and share content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">At an exclusive webinar, we heard from Jenny, now Head of Creative at the playfully named in-house agency Big Dip Studio, and Andrew Hall, Canto’s VP Global Demand Generation, about how digital asset management has empowered the team, tackled burnout, and built credibility across the corporation.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">These are the five key takeaways.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--identifying-issues\">Identifying issues\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Every business and creative team is different, but some issues are universal. As Jenny realized in the agency’s early days, asset management is often way down the list of priorities, putting unnecessary pressure on creative teams.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“From a month in, you realize that even though Domino’s owned all of this wonderful creative work, it was saved everywhere,” Jenny says. “It was on Google Drive, Sharepoint, desktops, and other people’s desktops. It was literally taking days of our time to find assets that we already owned. So, the first job was onboarding Canto.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The approach worked for Jenny, who grew Domino’s in-house creative team from one person to nine people over the period of a year. She adds, “It’s about getting the fundamentals right so you don’t waste time on things you don’t really want to do – like admin and file saving. If you can get some good structure in place, then your job can be about being a creative.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--embedding-a-dam\">Embedding a DAM\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Digital asset management enabled Domino’s to collate and store every creative asset, organizing them for easy access alongside brand guidelines, fonts, and other elements. But at which stage do in-house agencies come to Canto, and how can they decide what tech to onboard? According to Canto’s Andrew Hall, it’s a matter of scaling.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“SharePoint and Google Drives are great systems, but they were never purpose-built to store digital assets, so what we find is when organizations start to scale, they trip over themselves trying to find things,” Andrew says.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“The two fundamental pieces of tech organizations like Domino’s require to scale their content production and content strategy are work management and a DAM. Something that isn’t purpose-built to store, manage, share, and distribute is not going to be able to integrate with other pieces of technology.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Jenny from Big Dip Studio backs this up, as her team has integrated Canto with the workflow management platform Monday.com. “The two things run seamlessly. We’ve created this fluid, streamlined system where you can find your request and essentially be self-sufficient,” she says.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183858\u002Fdominos.jpg\" alt=\"Brand photo of a Domino's pizza appearing in Canto search results with tags and Smart Tags.\" class=\"wp-image-64775\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183858\u002Fdominos.jpg 850w, \u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183858\u002Fdominos-450x238.jpg 450w, \u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183858\u002Fdominos-768x407.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--avoiding-burnout\">Avoiding burnout\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A disorganized team causes big issues for junior staff in particular. \u003Ca href=\"\u002Febooks\u002Fstateofdigitalcontent\u002F\">Recent research by Canto\u003C\u002Fa> indicates that in an average in-house agency team of nine, people will spend 3.5 weeks a year trying to find assets. Andrew argues this isn’t just inefficient; it harms staff and creates churn.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“One of the biggest causes of burnout in the creative industry is menial work. If you’ve ever worked in a creative team, you’ll know that whenever anybody asks you to ‘find a picture from that ad we did four years ago,’ that’s your week gone. The basics of searching is such a frustrating thing to do when there is purpose-built software to make your life so much easier,” Andrew says.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--keeping-brand-control\">Keeping brand control\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">So, digital asset management is good for creatives, but it’s beneficial for the corporation, too. Jenny explains that a well-structured system benefits Domino’s 65 franchises and 1,300 stores to empower a wide range of people using the assets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We’ve recently created a student toolkit for franchisees, so we used Canto to share the assets and be self-explanatory,” she says. “We literally write some text at the top of the \u003Ca href=\"\u002Fvideos\u002F?wchannelid=iax55m3pjo&wmediaid=ojciqammi1\">Portals\u003C\u002Fa>. The franchisees were delighted at what we were giving them: before this existed, they would go it alone. From a brand perspective, it’s preferential if we’re all using the same assets and language. Another joy of DAM is being able to indicate which asset is no longer live – we filter which teams get access to what.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--securing-buy-in-and-proving-roi\">Securing buy-in and proving ROI\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">With many projects that require overhauling corporate processes, securing investment and senior buy-in can be a blocker. But according to Jenny, the decision was a no-brainer.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“It wasn’t as hard as you’d think to convince them,” she says. “We will spend ‘this much’ on a photoshoot, but if we can’t find that asset, we might as well not have done that photoshoot! Instead of piecing together a process, let’s have a proper process.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In his role, Andrew comes across in-house teams on a constant mission to prove their value to the business – an area where Canto provides ammunition. So, how does Canto guide its customers on ROI?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“The most important part is time, so we look at the creative engine costs and how many hours they spend searching for assets. Then the next big one is being able to see asset utilization – who is accessing it, where, when, and how,” Andrew says.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--the-last-slice\">The last slice\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The young Big Dip Studio continues on its maturity journey, with its use of DAM helping build credibility and making life easier. What is the outlook of Domino’s in-house agency since its partnership with Canto? According to Jenny Cobelli, the future is bright.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“There’s a lot of confidence. Because it’s in-house, we know how people feel, we take temperature checks with them, and we can offer experimentation. That’s what the internal teams appreciate,” Jenny says. “The culture of having a creative team in-house is good for any business. We are sharers, and it’s exciting work, and there is a creative eye on everything.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cem>Canto’s Andrew Hall and Domino’s Jenny Cobelli spoke at an \u003Ca href=\"https:\u002F\u002Fwww.ihalc.com\u002F\" target=\"_blank\" rel=\"noopener\">In-House Agency Leaders Club\u003C\u002Fa> webinar hosted by IHALC Co-founder Patrick Burgoyne. You can \u003Ca href=\"\u002Fwebinars\u002Fin-house-creative-agency-success-dominos-pizza-uk\u002F\">watch the session here\u003C\u002Fa>.\u003C\u002Fem>\u003C\u002Fp>",5,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183857\u002Fblog-dominos-feature-2.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183857\u002Fblog-dominos-feature-2-450x263.jpg","Photo of a sliced pepperoni pizza appearing in Domino's Canto library with an updated approval status.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"digital-asset-management","Digital Asset Management","\u002Fpost-category\u002Fdigital-asset-management\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184853\u002Fdigital-rights-management-feature-450x263.jpg",59816,"why-your-content-needs-digital-rights-management-drm","Why your content needs digital rights management (DRM)","Implementing DAM solutions that feature digital right management tools is essential for protecting licensed content and avoiding copyright violations.","\u002Fblog\u002Fwhy-your-content-needs-digital-rights-management-drm\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192335\u002FDigital_Asset_Library_Team-450x313.jpg",40058,"how-a-centralized-digital-asset-library-helps-distributed-teams-stay-in-sync","How a centralized digital asset library helps distributed teams stay in sync","These 3 distributed teams use centralized digital asset libraries to enable remote work, remove roadblocks, stay in sync and get aligned on their objectives.","\u002Fblog\u002Fhow-a-centralized-digital-asset-library-helps-distributed-teams-stay-in-sync\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19195724\u002Fgoogle-drive-alternatives-450x300.jpg",21397,"google-drive-alternatives","The 5 best Google Drive alternatives available today","Google Drive hasn't kept up with recent changes to cloud technology. Companies need a lot more from their storage systems. Here are the 5 best alternatives.","\u002Fblog\u002Fgoogle-drive-alternatives\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374898662]