[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-nonprofits-do-more-with-canto":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",32366,{"id":24,"name":25},"author-0301142015","Canto","2023-03-06T10:10:19","2026-07-08T15:13:08","How nonprofits use Canto to do more with less","how-nonprofits-do-more-with-canto","How Canto Helps Nonprofits Do More With Less","Learn how successful nonprofits use Canto to maximize the impact of the content they produce and make the most of limited resources. ","Learn how successful nonprofits use Canto to maximize the impact of the content they produce and make the most of limited resources.","Learn how successful nonprofits use Canto to maximize the impact of the content they produce and make the most of...","\u003Cp class=\"wp-block-paragraph\">Canto helps nonprofits organize, find, and share impactful content — making the most of limited resources. With content workflows running like clockwork, fundraising campaigns launch faster and reach more people and staff can focus on other mission-critical work.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are just a handful of the many ways \u003Ca href=\"\u002Findustries\u002Fnon-profit\u002F\">nonprofits\u003C\u002Fa> use Canto to increase donations, stretch their resources, and further some incredible causes.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--habitat-for-humanity-canada-boosts-content-roi-at-a-national-scale\">Habitat for Humanity Canada boosts content ROI at a national scale\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"470\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184200\u002Fnon-profit-habitat.jpg\" alt=\"People working on a partially constructed Habitat for Humanity Canada house.\" class=\"wp-image-63289\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184200\u002Fnon-profit-habitat.jpg 880w, \u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184200\u002Fnon-profit-habitat-450x240.jpg 450w, \u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184200\u002Fnon-profit-habitat-768x410.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Habitat for Humanity Canada relies on inspiring creative content to tell their story and bring fundraising campaigns to life. With features that squeeze more value out of every piece of content they produce, Canto has helped them maximize return on investment — reaching more donors with less effort.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Record-setting reach and engagement for fundraising campaigns\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">One of Habitat Canada’s biggest content challenges is supplying teams at 48 regional affiliates with on-brand content that’s easy to share. With brand assets at their fingertips in Canto, staff across the country are now sharing more content than ever.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Our current fundraising campaign has the highest reach and engagement we’ve ever seen,” says Jack Shaw, marketing and digital strategy director. “That’s not just the storytelling. It’s because we’ve activated our entire network.”\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Tens of thousands in savings\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The cost-benefit value of Canto doesn’t stop at fundraising. The Habitat Canada team has become more productive across the board by taking advantage of Canto’s \u003Ca href=\"\u002Fintegrations\u002F\">integrations\u003C\u002Fa> and workflow automations.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">An executive needs a success story for a presentation? They’ve got it in seconds. The team’s launching a new social media campaign? Canto’s \u003Ca href=\"\u002Fintegrations\u002Fhootsuite\u002F\">Hootsuite integration\u003C\u002Fa> helps them push more content out faster, increasing overall engagement.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“If you factor in all the time we’re saving across every team, Canto is saving us at least $20,000 a year — probably a lot more than that,” Jack estimates. “Plus, we’re out in market with a unified message. There’s brand alignment. We’re reaching larger audiences. All of that ultimately results in better fundraising and stronger partnerships, which allows us to serve more families.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Learn more:\u003C\u002Fstrong> \u003Ca href=\"https:\u002F\u002Fflightbycanto.wistia.com\u002Fmedias\u002Fkjeuzom564\" target=\"_blank\" rel=\"noopener\">How Habitat for Humanity Canada reaches more donors with Canto\u003C\u002Fa> (starts at 29:20)\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--oklahoma-medical-research-foundation-supercharges-media-outreach-to-inspire-more-donors\">Oklahoma Medical Research Foundation supercharges media outreach to inspire more donors\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"470\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184202\u002Fnon-profit-omrf.jpg\" alt=\"OMRF promotional image depicting a building with double-helix columns.\" class=\"wp-image-63287\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184202\u002Fnon-profit-omrf.jpg 880w, \u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184202\u002Fnon-profit-omrf-450x240.jpg 450w, \u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184202\u002Fnon-profit-omrf-768x410.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Oklahoma Medical Research Foundation (OMRF) conducts research to cure and treat diseases like lupus, multiple sclerosis, heart disease, cancer, and Alzheimer’s. This lifesaving work relies on donor funding, which OMRF attracts through media outreach.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“The more times we can get in the news and in front of donors, the better,” Jenny Lee, OMRF’s creative director, explains.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Inspiring content at journalists’ fingertips\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">When Jenny started at OMRF, the team would distribute assets to media contacts via email. By week two on the job, she had maxed out her email storage. Now that all their media content is in Canto, OMRF can simply direct media partners to a \u003Ca href=\"\u002Fblog\u002Fcanto-portals-better-way-to-distribute-digital-assets\u002F\">Portal\u003C\u002Fa>, or pull together an ad hoc collection and link to it in minutes. Journalists have on-demand access to visuals and videos that bring compelling research stories to life.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">The news cycle moves fast. Now, OMRF does too.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“Canto has transformed the way we do business,” Jenny says. “What used to take us days now literally takes minutes.” As a result of their new, efficient workflows, the team can reach out to media outlets and deploy PR campaigns much faster. Ultimately, that means they reach more people and secure more funding to combat life-threatening diseases.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Learn more:\u003C\u002Fstrong> \u003Ca href=\"\u002Fcustomers\u002Fomrf\u002F\">How OMRF is taking fundraising to the next level\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--houston-food-bank-democratizes-storytelling\">Houston Food Bank democratizes storytelling\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Houston Food Bank’s small marketing team works hard to highlight the impact their programs have. But they didn’t want their communications approach to be top-down. “Everybody can be a brand ambassador, regardless of their role,” explains Maggi Massad-Paradeis, the organization’s communications manager.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Empowering staff to make their own content choices\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">With Canto, everyone at Houston Food Bank has access to high-quality, on-brand content they can use to showcase important work. “It’s a way to help our coworkers feel empowered to make their own choices for what they want to share,” Maggi says.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Everyone’s voice is part of the story\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Houston Food Bank also uses Canto to collect images and video clips from staff across the organization. “We want everybody to be capturing things that are going on in their programs, or when they’re meeting with volunteers or donors,” Maggi says. “When they upload that content to Canto, we can share it back out easily.” With content flowing into the library from every program and initiative, everyone’s voice becomes part of the collective story.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--new-world-symphony-brings-a-hybrid-team-together-in-harmony\">New World Symphony brings a hybrid team together in harmony\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"470\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184201\u002Fnon-profit-nws.jpg\" alt=\"NWS concert in progress.\" class=\"wp-image-63288\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184201\u002Fnon-profit-nws.jpg 880w, \u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184201\u002Fnon-profit-nws-450x240.jpg 450w, \u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184201\u002Fnon-profit-nws-768x410.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">New World Symphony trains gifted young musicians for careers in classical music. Over 1,200 alumni have gone on to careers in orchestras, ensembles, and educational institutions worldwide.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Remote work? Not a problem.\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The symphony’s archivist and communications team use a vast library of photos and audiovisual media to tell its story. But for remote team members, browsing the archive for the perfect image or video clip used to be nearly impossible. With Canto, that’s no longer a problem. Everyone has direct access to the entire archive — whether they’re working on-site or halfway across the country.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">A collaborative workspace for a hybrid team\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The hybrid team also takes advantage of Canto’s Workspace features to collaborate. Having dedicated workspaces for different creative projects makes it easy to juggle multiple projects at once and keep everyone on the same page despite the distance.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto has been a game-changer for us,” says Marci Falvey, senior director of communications. “It diminishes the cons of not being in the building and takes away the distance. We’re all looking at the same assets at the same time.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Learn more:\u003C\u002Fstrong> \u003Ca href=\"\u002Fcustomers\u002Fnew-world-symphony\u002F\">Canto breathes new life into New World Symphony’s media archive\u003C\u002Fa>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Want to see how Canto can help your nonprofit do more without stretching your team thin? Let us show you around with a \u003Ca href=\"\u002Frequest-a-demo\u002F\">free, personalized demo\u003C\u002Fa>.\u003C\u002Fstrong>\u003C\u002Fp>",5,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184200\u002Fnon-profit-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F03\u002F19184200\u002Fnon-profit-feature-450x263.jpg","Nonprofit brand images showing approval status in a Canto library.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F05\u002F19195203\u002Fdata-storage-solutions-2-450x194.jpg",25847,"data-storage-solutions","Data storage solutions: 3 best options","A data storage solution provides your team with the room they need to get the work done. Learn more about three viable options here.","\u002Fblog\u002Fdata-storage-solutions\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193314\u002Fdigital-transformation-450x221.jpg",36707,"digital-transformation","An innovative guide to digital transformation","A digital transformation keeps companies technologically relevant and prepares them to compete with rival businesses. Learn more about it here.","\u002Fblog\u002Fdigital-transformation\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19195745\u002Ftaxonomy-metadata-450x387.jpg",21082,"taxonomy-metadata","Taxonomy and metadata – Using them in tandem","Taxonomy and metadata are cornerstones for business and marketing. Learn the difference between them. Conversely, learn how they work in unison.","\u002Fblog\u002Ftaxonomy-metadata\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790485294762]