[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-one-marketing-team-boosts-their-outreach-with-dam":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",34154,{"id":24,"name":25},"author-0301142015","Canto","2019-09-24T18:47:24","2025-11-12T11:28:55","How one marketing team boosts their outreach with DAM","how-one-marketing-team-boosts-their-outreach-with-dam","How a marketing team boosts their outreach with DAM","Jenny Lee, the creative director of Oklahoma Medical Research Foundation (OMRF), joined us to host a webinar about nonprofit marketing challenges and how digital asset management (DAM) can help.","Nonprofit marketing and creative teams often must work with limited time, staff and funding, making it all the more necessary to streamline workflows so that teams work smoothly together and save time. Jenny Lee, the creative director of Oklahoma Medical Research Foundation (OMRF), joined us to host a webinar about nonprofit marketing challenges and how […]","Nonprofit marketing and creative teams often must work with limited time, staff and funding, making it all the more necessary...","\u003Cp class=\"wp-block-paragraph\">Nonprofit marketing and creative teams often must work with limited time, staff and funding, making it all the more necessary to streamline workflows so that teams work smoothly together and save time. Jenny Lee, the creative director of Oklahoma Medical Research Foundation (OMRF), joined us to host a webinar about nonprofit marketing challenges and how digital asset management (DAM) can help.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--how-omrf-uses-dam-to-overcome-nonprofit-marketing-hurdles\">How OMRF uses dam to overcome nonprofit marketing hurdles\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">OMRF is a 73-year-old nonprofit organization that supports the research of life-threatening diseases. Jenny Lee, OMRF’s creative director, has transformed the organization’s public affairs and outreach work by using Canto to centralize, organize and share visual assets.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Organized for Speed!\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As a seven-decades-old organization, OMRF has thousands and thousands of old photos. Keeping these photos organized and easily findable means quicker turnaround and more efficient work.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We have a big 75th anniversary coming up, so we’ll need to be able to get to our older assets to tell our story. Secondly, we post daily with social media so we need to find specific assets really quickly. We kill on Throwback Thursday because we have our things organized. We know where they are, what they are, and we’re able to get to them quickly,” says Jenny.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Cloud-based collaboration\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Because Canto hosts all visual assets in the cloud, anyone can access anything remotely as long as they have an internet connection. Jenny shared an example of how she used Canto to collaborate with a team member over a holiday – without leaving her spot on the beach.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“On Saturday of Labor Day weekend, I was sitting in my beach chair when I found out that Valerie Harper Rhoda had passed away. She had visited OMRF in 1998,” says Jenny.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“From my beach chair, I was able to locate her photo and the press release from her visit in our Canto archive. I sent it off to my writing partner, who then wrote up a tribute. We got it posted within an hour of getting the news – on a Saturday with nobody in the office. That’s why cloud based is so great for us.”\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Streamlining media relations\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Media outreach is absolutely crucial for OMRF to get their name and mission in front of donors and the public. In the past, Jenny and her team would have to send outrageously large email attachments full of images and brand assets, which would blow out their email storage. Now, it’s as simple as sending a Canto link, which speeds up their work and strengthens relationships with journalists.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We send out about 100 press releases a year. We send our media contacts a Canto collection link with the appropriate photos, cut lines and download instructions,” says Jenny.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We try to try to make it as painless as possible for the reporters so that it’ll be really easy for them to write the story.”\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Controlling the brand\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Jenny emphasizes that keeping OMRF’s brand consistent and recognizable helps establish trust with donors.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“It’s important for donors to know just from looking at our brand that this is the organization they’ve been contributing to for 50 years, and that it’s an organization they trust,” says Jenny.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Putting everything in a Canto Style Guide makes it easy for the team to share their brand assets and guidelines, such as logos, brand colors and fonts, via a link. That way, everyone on the team can find exactly what they need in one place.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"https:\u002F\u002Fflightbycanto.wistia.com\u002Fmedias\u002Fqn0ijc7inn\" target=\"_blank\" rel=\"noopener\">Watch the recorded webinar!\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Read more about how OMRF uses Canto \u003Ca href=\"\u002Fcustomers\u002Fomrf\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193800\u002Fomrf-webinar-blog-1.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193800\u002Fomrf-webinar-blog-1-450x236.png","",628,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"digital-asset-management","Digital Asset Management","\u002Fpost-category\u002Fdigital-asset-management\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F11\u002F19195545\u002Fstaying-organized-folders-albums-1-450x236.jpg",10749,"staying-organized-folders-albums","The basics of digital asset management folders and albums","Staying organized with Folders and Albums is a lot tougher task with the increase in digital files accrued. Find a solution to help optimize organization.","\u002Fblog\u002Fstaying-organized-folders-albums\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F09\u002F18172404\u002Fstreamlining-content-operations-feature-450x236.jpg",71338,"content-operations","Streamlining content operations with intelligent DAM software","Discover what content operations is, why it matters for marketers, and how AI-powered DAM systems transform workflows into a scalable, intelligent content engine.","\u002Fblog\u002Fcontent-operations\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F09\u002F02153636\u002Fagency-feature-450x236.jpg",71067,"best-dam-software-solutions-for-creative-agencies","Best DAM software solutions for creative agencies: How to scale without sacrificing quality","Discover the best DAM software for creative agencies to boost creative output, improve client-agency collaboration, and protect profit marings.","\u002Fblog\u002Fbest-dam-software-solutions-for-creative-agencies\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789966907843]