[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-pearl-drums-streamlined-content-marketing-with-canto":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",16974,{"id":24,"name":25},"author-0301142015","Canto","2018-09-20T16:58:08","2026-01-07T12:22:01","Evolution of drum sales: how Pearl streamlined content marketing with Canto DAM","how-pearl-drums-streamlined-content-marketing-with-canto","How Pearl streamlined content marketing with Canto","Look at a picture of a drum set inside a catalog and you’ll see so much more than just an instrument. The image represents hopes and dreams...","Look at a picture of a drum set inside a catalog and you’ll see so much more than just an instrument. The image represents hopes and dreams – the tool of an aspiring artist. Designs illuminate the photo, provoking imagination to take you on stage, playing a gig in front of cheering crowds. Pearl, the […]","Look at a picture of a drum set inside a catalog and you’ll see so much more than just an...","\u003Cp class=\"wp-block-paragraph\">Look at a picture of a drum set inside a catalog and you’ll see so much more than just an instrument. The image represents hopes and dreams – the tool of an aspiring artist. Designs illuminate the photo, provoking imagination to take you on stage, playing a gig in front of cheering crowds.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Pearl, the world’s largest drum manufacturer, understood the marketing principle of capturing imaginations when it began printing drum catalogs. The folks at Pearl recognized the importance of its product, and the impact images and details of drum sets could have for potential buyers. \u003Ca href=\"http:\u002F\u002Fpearldrum.com\u002F\" target=\"_blank\" rel=\"noopener\">Pearl Drums\u003C\u002Fa> inspired its customers through detailed images in printed catalogs during the sixties and seventies – and this hasn’t wavered since moving into the digital content marketing era. With the help of digital asset management (DAM) best practices, Pearl has maintained dominance in the digital age and helped artists reach their musical dreams.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--how-pearl-used-canto-to-thrive-in-the-age-of-content-marketing\">How Pearl used Canto to thrive in the age of content marketing\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Canto helped support a company that sells a tangible product like drums and enabled it to sell in the digital environment. Canto addressed the specific needs of Pearl Drums, as they do with all their customers. With Canto, Pearl successfully organized photos and important drum set details into a cloud-based \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management system\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto listened to the needs and concerns of Pearl, and squashed any reservations it had with a few trial runs. In watching Canto’s webinar, it shows a demo of how how Derek Wolfford, Marketing Manager of Integrated Media at Pearl, has adapted the system to meet the company’s various needs – from uploading field photography to professionally sharing content with nearly 2,000 distributors.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"487\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195908\u002Fpearl-drums-canto-webinar.png\" alt=\"pearl drums\" class=\"wp-image-16976\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195908\u002Fpearl-drums-canto-webinar.png 868w, \u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195908\u002Fpearl-drums-canto-webinar-450x252.png 450w, \u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195908\u002Fpearl-drums-canto-webinar-768x431.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fdam-resources\u002Fwebinar-how-pearl-drums-centralizes-organizes-and-shares-marketing-content\u002F\">\u003Cbr \u002F>\u003C\u002Fa>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Derek explains the beginnings of Pearl’s need for data storage, and the epiphany he reached in deciding it needed a concrete, organized system for images and other content:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“The digital revolution happened. The content, photos, and videos, and we would get things from artists on tour, so there became a need to create a database for not only first name, last name, but also what band did they play with, what drums do they play with, what sizes, how long have they been with this band, a picture of the kit front and back and other affiliations, simple companies, big companies, lots of information to dig into, so I created the first artist database.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Derek had to bring this content together not just for himself but for his sales staff and the Pearl distributors across the United States. The sales team needed access to crucial information about drum kits, artists and affiliations to present to clients. Pearl dealers needed similar information and photos so individual branches could thrive.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Using \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa>, the sales staff could instantly locate necessary images or specifications from Pearl’s content library. The dealers built their websites using images and details from the database as well. These crucial changes helped Pearl’s teams continue as the drum kings of the digital era.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--boosting-pearl-s-content-marketing-success-without-increasing-the-workload-of-its-it-team\">Boosting Pearl’s content marketing success without increasing the workload of its IT team\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Derek emphatically stated that one of the most important aspects of trusting Pearl’s digital content to Canto was the limited involvement from its own IT department. He recalled having to choose between Canto and another DAM, and credits Canto’s ability to ease pressure off the IT team as one of the features that won Pearl over.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"460\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195907\u002Fpearl-drums-portal.png\" alt=\"pearl drums portal\" class=\"wp-image-16978\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195907\u002Fpearl-drums-portal.png 943w, \u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195907\u002Fpearl-drums-portal-450x220.png 450w, \u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195907\u002Fpearl-drums-portal-768x375.png 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Pearl’s custom branded portal for its pictures, videos and other marketing content.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">His explanation of potential problems for IT demonstrates confidence in Canto’s ability to manage hangups in the transition to digital:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Pre-Canto, some of the hi-res images our sales staff [and] marketing staff would try to send to a dealer would just completely jam our email servers and you know, a constant nightmare for our IT guys being pulled off of a project to fix something as simple as an email server thing so this has completely taken the IT guys out of the equation, which they appreciate and everything is simply done through Canto.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With minimal IT involvement, Pearl Drums is able to continue its progress as elite instrument producers in a digital market.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Due to the efforts of Derek Wolfford, his team and support from Canto’s digital asset management software, Pearl Drums took the ultimate step into the content marketing age. Though the print catalogs may be changed to a digital format, unchanged are the dreams Pearl delivers to aspiring drummers hoping to find the perfect drum set to bring their ambitions to life.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">\u003Ca href=\"\u002Fdam-resources\u002Fwebinar-how-pearl-drums-centralizes-organizes-and-shares-marketing-content\u002F\">Watch the Pearl Drum webinar to learn more\u003C\u002Fa>\u003C\u002Fh3>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195832\u002FMCC-Pearl-red-1200w-copy.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195832\u002FMCC-Pearl-red-1200w-copy-450x300.jpg","",800,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F07\u002F19194400\u002Ftransform-creative-workflows-dam-450x300.jpg",30485,"how-5-teams-transformed-their-creative-workflows-with-dam","How 5 teams transformed their creative workflows with DAM","Here are some of the ways creative teams have streamlined their content workflows with DAM, and gained time back to devote towards creating.","\u002Fblog\u002Fhow-5-teams-transformed-their-creative-workflows-with-dam\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194305\u002Fpearl-drums-450x300.png",31187,"pearl-drums-shares-images-using-canto","Pearl Drums shares images easily with 2000+ dealers using Canto","Derek Wolfford joined us to show off the Pearl Drums Canto library, which they use to organize and share product and marketing imagery.","\u002Fblog\u002Fpearl-drums-shares-images-using-canto\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19195745\u002Ftaxonomy-metadata-450x387.jpg",21082,"taxonomy-metadata","Taxonomy and metadata – Using them in tandem","Taxonomy and metadata are cornerstones for business and marketing. Learn the difference between them. Conversely, learn how they work in unison.","\u002Fblog\u002Ftaxonomy-metadata\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374897746]