[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-to-embrace-a-creative-operations-mindset":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",61304,{"id":24,"name":25},"author-0301142015","Canto","2022-07-29T11:43:55","2026-05-26T17:38:49","Creative operations management: How to build a scalable creative workflow","how-to-embrace-a-creative-operations-mindset","How to Embrace a Creative Operations Mindset","Creative operations meshes project management with creativity. It keeps team workflows organized, timely, and efficient at managing digital assets.","What is creative operations management? Creative operations management is the practice of structuring, coordinating, and optimizing the workflows, tools, and people that enable creative teams to produce and deliver content efficiently. It bridges the gap between creative vision and operational execution by establishing repeatable processes for project management, asset handling, and cross-functional collaboration. Effective creative […]","What is creative operations management? Creative operations management is the practice of structuring, coordinating, and optimizing the workflows, tools, and...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-creative-operations-management\">What is creative operations management?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Creative operations management is the practice of structuring, coordinating, and optimizing the workflows, tools, and people that enable creative teams to produce and deliver content efficiently. It bridges the gap between creative vision and operational execution by establishing repeatable processes for project management, asset handling, and cross-functional collaboration. Effective creative operations management reduces bottlenecks, accelerates delivery timelines, and ensures brand consistency at scale.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fdigital-content-management\u002F\">Digital content management\u003C\u002Fa> covers planning, creating, collaborating, storing, organizing, and distributing all forms of digital media throughout the content lifecycle.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--the-three-s-s-of-creative-operations\">The three S’s of creative operations\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">When delivering the best possible product, several crucial factors drive the need to implement a creative operations framework. Think of them as the 3 S’s:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Speed\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Deadlines, deadlines, and more deadlines! When working with a project-oriented creative team, there will always be a timeline of when things need to get done. Organizations need to be able to deliver top-notch creative content in a timely manner, with the possibility of encountering hurdles along the way. Communication from clients may be lacking, or various approvals and resources may be hard to get, all of which can cause a halt to a creative process. Another roadblock that may affect time management is being able to locate the right assets for a project.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Staff\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The number of people involved in a creative process is another reason creative operations are needed. A huge part of building something new is the constant need for communication and collaboration with everyone involved. This rings true for everyone working in part with the creative process, no matter the number, and whether they are inside the organization or not. Creative operations ensure the roles of each individual person involved is clear and concise. If not, this can cause confusion and crossover. In turn, the creative process suffers.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Structure\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Creative operations are like putting down the foundation for a house (with less heavy lifting!). When \u003Ca href=\"\u002Fblog\u002Forganizing-digital-assets\u002F\">organizing digital assets\u003C\u002Fa> for a project, there needs to be clear steps and a vision in place for everyone to adhere to. This could mean thoroughly conveying what a client is looking for, splitting up the content and tasks for the creative team, or making sure everyone is aware of when communication is needed. Without the creative operations structure in place, uncertainty of the final product will only continue to linger and delay the \u003Ca href=\"\u002Febooks\u002Fcreative-workflows\u002F\">creative workflows\u003C\u002Fa> process even more.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--how-creative-operations-differs-from-project-management\">How creative operations differs from project management\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">While project management can act like a sister to creative operations, they aren’t twins and must work together to be effective. A successful creative operations team requires a distinct and diverse set of skills.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Project management\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">This type of management is more straightforward and methodical. With a goal in mind, project managers require exceptional organizational, time management, and communication skills. Managers will analyze the resources and \u003Ca href=\"\u002Fblog\u002Fwhy-digital-asset-management-is-important-for-your-2022-budget\u002F\">budget\u003C\u002Fa> at hand to lay out a plan that will lead to the overall project goal. Here are some of the questions that a leader should be able to answer in the realm of project management:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>What is the project timeline?\u003C\u002Fli>\u003Cli>How many people are involved and what are their roles?\u003C\u002Fli>\u003Cli>Who oversees revisions?\u003C\u002Fli>\u003Cli>How are revisions given and sent back?\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">Creative operations\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">For those bringing on their artistic talents to a team, the skills are little more varied. In addition to making sure things are organized and timely, team members must become familiar with mastering all types of content and digital assets. This could mean collaborating on writing, design, photography, and other creative outlets to help bring the project to life. Here are some common questions that could be answered in the realm of creative operations:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca href=\"\u002Fblog\u002Fhow-to-choose-a-digital-asset-management-system\">How to choose a digital asset management system?\u003C\u002Fa>\u003C\u002Fli>\u003Cli>How does the company want the project to look?\u003C\u002Fli>\u003Cli>How will we manage digital assets?\u003C\u002Fli>\u003Cli>How can we use digital assets to create the best results?\u003C\u002Fli>\u003Cli>The impact of a creative mindset\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Think of a time in your life when a business stood out to you. Maybe it was a cool slogan, picture, or catchy jingle you couldn’t get out of your head. No matter what came to mind, it more than likely required a combination of creativity and organization to deliver the finished product. Ideas and originality are what draw people in, but a finished product would not be able to develop without a plan in place.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A structured, creative operation is what helps brings those ideas to life. Within the framework of creating a project, a team is given ample time for collaboration, which helps to expand ideas, and be able to see a creative vision clearly. Weaving in time for revisions along the way also works to steer the project in the right direction while still adhering to the timeline.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184613\u002Fcreative-operations-1.jpg\" alt=\"Illustration of puzzle pieces fitting together, representing creative operations.\" class=\"wp-image-61306\" srcset=\"\u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184613\u002Fcreative-operations-1.jpg 880w, \u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184613\u002Fcreative-operations-1-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184613\u002Fcreative-operations-1-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--getting-started-on-your-new-creative-operations-workflow\">Getting started on your new creative operations workflow\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">So, you want to implement creative operations, but don’t know where to start? Every creative process is different for each organization. It’s important to find out what works best for your team, but if you still aren’t sure, start with the basics:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Gather your team of experts\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">In order to start improving your creative operation, you need to have your team established. If the project heavily revolves around graphic design in platforms like \u003Ca href=\"\u002Fintegrations\u002Fcanva\u002F\">Canva\u003C\u002Fa>, find the person that knows the ins and outs of design. If needed, establishing a creative operations manager can help for a smoother transition, especially if hiring new employees is necessary. The manager can also help your team adopt a clear indication of what each person is responsible for, how they should communicate, and how they contribute to making sure the vision is brought to life.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Figure out a game plan for managing digital assets\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Once you have your teams established, it’s time to get to the nitty gritty and start creating! Having an outlet to store digital assets and share them with other team members is the most important step to making sure everyone is on the same page. If each team member is storing files in different places and other team members cannot access them, important details of your project have a good chance of being forgotten about, lost, or both. In fact, 33.4% of marketers spend about three weeks per year trying to locate or recreate missing assets. Utilizing a \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> platform like Canto allows you to store all digital assets needed for the project in one versatile platform and determine who has access to each one. Whether you are using photos, videos, audio files, or any other documents, you can secure them on Canto and optimize assets in real-time as you work on a project.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Take note of what works for your team\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Forming a well-oiled machine of a team doesn’t happen on the first try. If you notice that the way your team is pitching ideas or communicating is not working to its fullest potential, there’s no shame in adjusting. Taking a step back to analyze the dynamic of your team can only make things stronger as the process moves forward.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In addition to making changes on the operations side of things, revising the creative work and adapting to different needs is equally as beneficial to the creative process. When using a digital asset management system, you can easily make changes for everyone to see. This way, new developments and changes to the project are easy to identify and ultimately helps \u003Ca href=\"\u002Fblog\u002Fdigital-asset-management-workflow\u002F\">how dam streamlines content workflow\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--let-s-get-working\">Let’s get working!\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As businesses grow and projects become more frequent, digital assets grow along with it. So, no matter what big idea you’re working on, Canto is an easy way make sure it’s done right. Digital asset management with Canto can ensure that your files are organized, easily accessible, and secure. While other DAM software may upcharge for basic functions, Canto is cost-effective, and helps your business save time, money, and hassle.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fdigital-asset-management-for-content-and-creative\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_how-to-embrace-a-creative-operations-mindset\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives.png\" alt=\"Team collaborating around a laptop, with text 'DAM for Content and Creative Teams' and a 'Free guide' button.\" class=\"wp-image-70806\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",7,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184612\u002Fcreative-operations-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F07\u002F19184612\u002Fcreative-operations-feature-450x263.jpg","Woman at laptop surrounded by features from creative operations software.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F05\u002F19185339\u002Fcreative-roles-feature-450x263.jpeg",57495,"creative-team-roles","Creative team roles: The people who plan, create, and deliver marketing content","Creative teams include creative directors, designers, copywriters and more. We discuss the different roles that make up a creative team, and what they do.","\u002Fblog\u002Fcreative-team-roles\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191744\u002Fremote-marketing-450x338.jpg",45177,"remote-marketing","Key ideas to make your remote marketing projects successful","Remote marketing strategies allow teams to efficiently finish projects without in-person communication. Here’s a guide detailing some important tips.","\u002Fblog\u002Fremote-marketing\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19192004\u002Fbusiness-collaboration-ideas-30-450x300.jpg",15878,"business-collaboration-ideas","Boost team success with these unique business collaboration ideas","Understanding dynamics of business collaboration bolsters success. Here are three business collaboration ideas to boost communication in your organization.","\u002Fblog\u002Fbusiness-collaboration-ideas\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789534904163]