[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-to-ensure-brand-consistency-growing-team":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",34729,{"id":24,"name":25},"author-0301142015","Canto","2019-10-03T19:14:08","2025-11-12T11:27:30","Your team is growing – How do you stay on top of your brand?","how-to-ensure-brand-consistency-growing-team","How to ensure brand consistency in a growing team","As an organization grows and adds more team members and external partners to the mix, it can get unwieldy to make sure that everyone does it correctly.","Your brand is like your company’s identity or personality. It’s how customers and prospective customers relate to your company and what sets you apart in the market. Having a defined and consistent brand that consumers immediately recognize helps with credibility and customer loyalty. Think about it this way: You’ve invested so much into making sure […]","Your brand is like your company’s identity or personality. It’s how customers and prospective customers relate to your company and...","\u003Cp class=\"wp-block-paragraph\">Your brand is like your company’s identity or personality. It’s how customers and prospective customers relate to your company and what sets you apart in the market. Having a defined and consistent brand that consumers immediately recognize helps with credibility and customer loyalty.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Think about it this way: You’ve invested so much into making sure the world sees your brand in a certain way. Why let that go to waste by letting your brand be misrepresented?\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--how-to-ensure-brand-consistency-in-a-growing-organization\">How to ensure brand consistency in a growing organization\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fbrand-consistency\u002F\">Keeping a brand consistent\u003C\u002Fa> is easier said than done. Theoretically, it sounds easy: Make the rules. Make sure people follow them. But as an organization grows and adds more team members and external partners to the mix, it can get unwieldy to make sure that everyone working with your brand does it correctly.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Create a single source of truth for brand guidelines\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Make a style guide which contains everything that people working with your company needs to know regarding your brand, including logos, colors, fonts and rules for usage. This needs to be super clear: no rainbows behind the logo, no wonky stretching, no usage with atrociously clashing background colors.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Make your style guide accessible to everyone who needs it\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Great. Now that you have a style guide, it’s only useful if people can actually find it. Everyone who works with the brand – internal team members, media, agencies and designers – should have access to the style guide and brand assets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Many companies create their style guides as PDF documents, so the marketing team still has to send the actual brand assets, such as logos, separately as email attachments. If you’ve ever done the email tango of finding and sending the right logo file – PNG or EPS, horizontal or vertical, black and white or color – you know it can be a headache and a half or even bottleneck your process.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-20714\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"900\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19195239\u002FGOG-Style-Guide-Shot.png\" alt=\"Screenshot of an exemplary style guide page in the Canto Digital Asset Management system, showing sample images and corporate colors.\" class=\"wp-image-20714\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19195239\u002FGOG-Style-Guide-Shot.png 1440w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19195239\u002FGOG-Style-Guide-Shot-450x281.png 450w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19195239\u002FGOG-Style-Guide-Shot-1024x640.png 1024w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19195239\u002FGOG-Style-Guide-Shot-768x480.png 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Example of a style guide in Canto\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Ffeatures\u002Fmanage-collaborate\u002F\">Canto style guides\u003C\u002Fa> are central hubs for all brand assets that can be shared with a link, and can be either internal or external-facing. Teams can house all brand guidelines and assets – including all variations of their logo – in one location that internal team members can access within their Canto instance, or external partners can bookmark as a link. For growing teams, this saves time and makes work everyone’s day flow more smoothly.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Enforce it!\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Be prepared to repeat yourself and correct mistakes so that people take the brand guidelines to heart. Be an advocate for your brand and encourage your team members to do the same.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This is easier to do when the style guide is readily available in a central location, and team members don’t have to dig through their email attachments to find it. When everyone knows where the style guide and up-to-date brand assets are, there’s no excuse to be inconsistent!\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Learn more about Canto style guides \u003Ca href=\"\u002Ffeatures\u002Fmanage-collaborate\u002F\">here\u003C\u002Fa>!\u003C\u002Fp>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193654\u002Fcontrol-your-growing-brand.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193654\u002Fcontrol-your-growing-brand-450x300.jpg","",683,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19190956\u002Fbrand-resonance-model-9-450x283.jpg",20477,"brand-resonance-model","Brand resonance: How to build lasting customer connections with the Brand Resonance Model","Learn how to leverage the Brand Resonance Model to create impactful marketing strategies that foster customer loyalty and emotional connections. Read more!","\u002Fblog\u002Fbrand-resonance-model\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192853\u002Fbrand-value-pyramid-5-450x321.jpg",39086,"brand-value-pyramid","Brand pyramid: What it is and how to build one","The brand value pyramid is a fantastic way for companies to set the tone for each project and campaign. Use this guide to build your own effectively.","\u002Fblog\u002Fbrand-value-pyramid\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F07\u002F23140923\u002Fmaintain-brand-consistency-feature-450x225.jpg",9613,"brand-consistency","How to maintain brand consistency with a DAM platform","Digital asset management platforms can improve brand consistency and enhance collaboration. Learn how to use DAM to maintain brand consistency here. 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