[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-to-get-the-most-out-of-marketing-agencies-and-contractors":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",35050,{"id":24,"name":25},"author-0301142015","Canto","2019-10-07T20:30:41","2025-11-12T11:27:03","How to get the most out of marketing agencies and contractors","how-to-get-the-most-out-of-marketing-agencies-and-contractors","Getting the most out of agencies and contractors","Here are some guidelines to help set your team up for success when working agencies and contractors.","Most companies have an in-house marketing team, but still employ agencies and contractors to fill in any gaps. For example, a startup might have a small team of marketing generalists and outsource very specialized functions to an agency due to limited resources. Larger companies also find it useful to hire agencies and contractors for gaps […]","Most companies have an in-house marketing team, but still employ agencies and contractors to fill in any gaps. For example,...","\u003Cp class=\"wp-block-paragraph\">Most companies have an in-house marketing team, but still employ agencies and contractors to fill in any gaps. For example, a startup might have a small team of marketing generalists and outsource very specialized functions to an agency due to limited resources. Larger companies also find it useful to hire agencies and contractors for gaps or one-time projects, such as a rebranding or website overhaul.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Even if your marketing team is well-rounded, it’s always valuable to get an external perspective. Although in-house marketers will be the most specialized and knowledgeable about their own company, an agency can bring valuable skills and experience from their work with a breadth of companies across various industries.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are some guidelines to help set your team up for success when working agencies and contractors.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--have-a-specific-goal\">Have a specific goal\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It can be easy to get swept away by the beautiful content or inspiring case studies in an agency or contractor’s portfolio, but make sure you are hiring to achieve a specific goal and evaluating candidates based on how they will help you reach the goal. Communicate this goal to the agency or contractors you hire so they are aware of what success on their end looks like.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--communicate-communicate-communicate\">Communicate, communicate, communicate!\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A big challenge when working with external contributors and agencies is staying in sync. Your in-house team won’t see the agency or remote contractors every day, so it’s important to communicate expectations clearly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Having weekly or biweekly check-ins and tracking deadlines and progress on a project management platform will help your team work better with agencies.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--streamline-workflows\">Streamline workflows\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Working with agencies shouldn’t make your life harder, but often, it can add more baggage to team workflows.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">How do you make sure that agencies and contractors have access to the assets they need to do their work, without bogging down your team with asset requests?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto customers solve this problem with portals, which allow team members to share parts of the main media library through a link. Agencies or contractors can access the portal through the link and download any assets they need to do their work, such as logos and approved imagery. This allows teams to share what’s necessary without giving third parties access to their entire digital library.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Our PR and social media agencies really love Canto! We were using Dropbox with them before, and Canto is more user-friendly,” Alessandra Roqueta, marketing manager at \u003Ca href=\"\u002Fcustomers\u002Fboral-north-america\u002F\">Boral North America\u003C\u002Fa>, says. “It’s easy for them to resize or change image formats in case they need something for a certain media outlet: they can just identify the size and format they need and download it directly from Canto.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Learn more about Canto portals \u003Ca href=\"\u002Ffeatures\u002Fdistribute-analyze\u002F\">here\u003C\u002Fa>.\u003C\u002Fp>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193612\u002Fworking-with-agencies.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193612\u002Fworking-with-agencies-450x300.jpg","",683,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194100\u002Fclosed-platform-16-450x300.jpg",20191,"closed-platform","Closed platform – A comprehensive guide to this secure system","Closed platform is a way to design and publish software. Though it seems restrictive, it’s beneficial to companies and customers. Here's how.","\u002Fblog\u002Fclosed-platform\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193824\u002FCAP-REST-06-450x308.jpg",36665,"how-destination-and-hospitality-marketing-teams-inspire-wanderlust-with-dam","How destination and hospitality marketing teams inspire wanderlust","How do brands keep their huge content libraries under control and assets at hand? Here’s how three travel and hospitality brands use Canto to do it!","\u002Fblog\u002Fhow-destination-and-hospitality-marketing-teams-inspire-wanderlust-with-dam\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195537\u002FiStock-498125296-copy-450x198.jpg",24816,"brand-loyalty-is-dead","Brand loyalty is dead","Big brands know about the true challenge: keeping your loyal customers happy. Agility, performance and customer experience are key to stay in the game.","\u002Fblog\u002Fbrand-loyalty-is-dead\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789275714712]