[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-to-rank-youtube-videos":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",43775,{"id":24,"name":25},"author-0301142015","Canto","2020-04-15T11:19:28","2025-12-18T12:16:49","The quintessential guide for how to rank YouTube videos","how-to-rank-youtube-videos","Unique tips for conquering the YouTube rankings","If you’re not sure how to rank YouTube videos, chances are there are a few minor adjustments that will help. Learn more here.","It’s easy to understand the importance of ranking on a search engine like Google. It is a highly popular way for users to find information they need. What if I told you that YouTube behaved similarly? It sounds strange, since it’s completely different from a search engine. However, it has a lot of the same […]","It’s easy to understand the importance of ranking on a search engine like Google. It is a highly popular way...","\u003Cp class=\"wp-block-paragraph\">It’s easy to understand the importance of ranking on a search engine like Google. It is a highly popular way for users to find information they need.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What if I told you that YouTube behaved similarly? It sounds strange, since it’s completely different from a search engine. However, it has a lot of the same attributes and ranks content like Google.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Because of this, there are plenty of ways to manage and create YouTube videos to get them to rank well on YouTube. Before we dive into the crucial tips you’ll need, here’s a quick breakdown of why ranking on YouTube is so valuable today.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--why-is-it-so-important-to-rank-youtube-videos\">Why is it so important to rank YouTube videos?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">YouTube has grown extremely popular since its inception, gaining large amounts of traffic and in the number of searches performed on the site. Google even uses YouTube videos to answer some questions asked on the search engine. This simply cannot be ignored by marketers looking to reach a wider audience.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-43780\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"567\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192028\u002Fhow-to-rank-youtube-videos-2.jpg\" alt=\"A few animated people sitting around a large laptop.\" class=\"wp-image-43780\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192028\u002Fhow-to-rank-youtube-videos-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192028\u002Fhow-to-rank-youtube-videos-2-450x319.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192028\u002Fhow-to-rank-youtube-videos-2-768x544.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Ranking on YouTube is much more important in today’s technological landscape.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">If an overwhelming majority of your videos are ranking at the top for a lot of different searches, you’ll be connecting to an astronomical amount of users. In fact, this is expected to increase in the future as well. Users have begun using YouTube as a new way to find valuable information and answers to questions. The more you rank, the more overall traffic you’ll get.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With that in mind, here are some unique things to do in order to rank better:\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--lesser-known-youtube-ranking-tips\">Lesser-known YouTube ranking tips\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">I’ve found that these changes in approach really boost YouTube channels and move them up the rankings for each video in their library. Make sure you’re adhering to the basics, most of all, but then also look into these lesser-known ways to rank.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Implement Google into research\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">When coming up with new ideas for articles and blog posts, it’s standard to use different tools that show us what keywords are popular on Google. This is one of the most important practices for \u003Ca href=\"https:\u002F\u002Fwww.lyfemarketing.com\u002Fblog\u002Fincrease-search-engine-optimization\u002F\" target=\"_blank\" rel=\"noopener\">boosting SEO\u003C\u002Fa>. It makes sense, then, that we could take a similar approach and apply it to YouTube.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-43783\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"557\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192028\u002Fhow-to-rank-youtube-videos-4.jpg\" alt=\"A giant SEO sign in an office.\" class=\"wp-image-43783\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192028\u002Fhow-to-rank-youtube-videos-4.jpg 496w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192028\u002Fhow-to-rank-youtube-videos-4-401x450.jpg 401w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Engagement and addressing the right keywords plays a huge part in SEO.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Now, YouTube doesn’t have the same types of available tools to research keywords for it. However, it does respond similarly to many of the same principles. Therefore, if we find high-traffic keywords on Google, chances are they’ll be high-traffic on YouTube. As a result, aim to build your YouTube content based on your Google research.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Content is a game-changer\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Most everyone understands the importance of creating content that matches high-traffic keywords. However, this is just a starting point. Pulling in this traffic and ranking for these keywords depends on the content you create. Now, there are a lot of misconceptions about what is and isn’t acceptable as company content on YouTube. For example, some people think you shouldn’t advertise products or services in your videos. This may be true to a certain extent, because if your whole channel is one big product advertisement, not many will feel it offers enough to subscribe to. However, it’s important to note that videos about new products and services do have a lot of value. Just look at Apple’s YouTube page for example. They make videos specifically to show off new products and get 7 million+ views.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-43785\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"569\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192027\u002Fhow-to-rank-youtube-videos-3.jpg\" alt=\"Workers sitting around a laptop with a video playing.\" class=\"wp-image-43785\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192027\u002Fhow-to-rank-youtube-videos-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192027\u002Fhow-to-rank-youtube-videos-3-450x320.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192027\u002Fhow-to-rank-youtube-videos-3-768x546.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Your video content is the most important part in the equation.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">With this in mind, find the happy medium between advertising and semi-related content. First, make sure you have a firm grasp of \u003Ca href=\"\u002Fblog\u002Fhow-to-create-youtube-videos\u002F\">how to create YouTube videos\u003C\u002Fa>. Next, in order to rank well in the algorithm, your videos need to be watched for a longer period of time (instead of turned off 5 seconds in), they need to attract a lot of different views and need to be liked by the audience. Do some research into what types of content draws audiences in and attempt to create something similar with your own twist to it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Take the important principles of ranking on search engines and apply them to YouTube in order to move up the rankings. Chances are you’ve already created some potentially popular content, now it just needs to reach the correct audience. Make a few adjustments to help your channel succeed.\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192029\u002Fhow-to-rank-youtube-videos.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192029\u002Fhow-to-rank-youtube-videos-450x383.jpg","Workers surrounding a large video screen.",495,582,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F02\u002F19184827\u002Fscaling-content_feature-450x263.jpg",60189,"scaling-digital-content-creation-2022","Top tips for scaling digital content creation in 2022","Putting the right systems in place is absolutely crucial to successfully creating digital content at scale. Use these five tips to build a solid foundation and set your team up for success. ","\u002Fblog\u002Fscaling-digital-content-creation-2022\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F05\u002F19184122\u002Fshort-form-video-featured-450x263.jpg",63581,"short-form-video","Video DAM: How to power your short-form video strategy with digital asset management","Discover how combining short-form video content with DAM can boost customer engagement, increase brand awareness, and drive sales. ","\u002Fblog\u002Fshort-form-video\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F06\u002F19185319\u002FBlog-450x298.jpg",58061,"content-chaos-poll","Marketing creative assets stats: What the data reveals about how teams manage digital files","We polled 500 marketers and found most of them waste weeks searching for photos, videos and other digital files. That's a lot of time lost. Fortunately, there's a solution. ","\u002Fblog\u002Fcontent-chaos-poll\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789966912790]