[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-to-start-a-blog":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",45078,{"id":24,"name":25},"author-0301142015","Canto","2020-05-12T21:11:13","2025-11-12T10:56:21","How to start a company blog in a few simple steps","how-to-start-a-blog","A company blog is a great way to connect with potential customers and show expertise. This guide walks you through how to start a blog as easy as possible.","If you haven’t noticed already, a blog is a great way to give information to potential customers without bothering them relentlessly. It instead acts as an informative, often-fun section of a company website that gives new ideas and solutions to different semi-related and fully-related topics. Starting a company blog is quite easy, especially if you […]","If you haven’t noticed already, a blog is a great way to give information to potential customers without bothering them...","\u003Cp class=\"wp-block-paragraph\">If you haven’t noticed already, a blog is a great way to give information to potential customers without bothering them relentlessly. It instead acts as an informative, often-fun section of a company website that gives new ideas and solutions to different semi-related and fully-related topics. Starting a company blog is quite easy, especially if you have some key basics down. This guide will get you on the right path.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-are-the-main-benefits-to-starting-a-blog\">What are the main benefits to starting a blog?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The reason a company blog is so crucial is it brings in traffic from all different types of customers. You may find a certain, unlikely group of users are interested in your company after all. A lot of times this happens when readers are searching for a solution to a problem and they stumble upon one of your blog posts in a search engine.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Apart from bringing in new customers, a blog also helps build relationships with customers, creating lifelong bonds through powerful content. It also helps show your expertise and authority in important areas. This could end up being the difference in whether or not a future client decides to choose your company or a competitor.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With these benefits in mind, let’s get started with the key details to remember when creating a blog.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--1-get-your-different-accounts-situated\">1. Get your different accounts situated\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The bottom line is we won’t be able to create a blog without the right tools, accounts and platforms to publish on. There are a few different types of things we need. First, we’ll need to decide what type of platform you wish to use in order to create the blogs. These platforms are content management systems, or \u003Ca href=\"\u002Fblog\u002Fdam-vs-cms\u002F\">CMS\u003C\u002Fa>, and give users an easy system to organize their material. The most commonly used platform is WordPress, but you don’t have to use it if it’s not for you.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-45085\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191753\u002Fhow-to-start-a-blog-2.jpg\" alt=\"A computer and journal side-by-side.\" class=\"wp-image-45085\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191753\u002Fhow-to-start-a-blog-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191753\u002Fhow-to-start-a-blog-2-450x338.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191753\u002Fhow-to-start-a-blog-2-768x576.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">The initial steps are crucial for a blog to succeed.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Next, you need a domain name and a web-hosting service. The domain name should be specific to your company and content. Once you’ve purchased the domain name, you need to find a web-hosting service and register the domain name there. This gives you a space on the web where all your blogs will be published.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--2-determine-the-audience\">2. Determine the audience\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">You’ll generally have an idea of who your audience will be before beginning the blog. However, it’s important to hone in on them and get to the heart of who will stick around the longest. Also, you’ll want to figure out how to get the broadest audience within a certain target group. For example, if your target audience is 22-year-olds fresh out of college, you want to appeal to the most fresh out of college 22-year-olds you can.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-45088\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"532\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191752\u002Fhow-to-start-a-blog-3.jpg\" alt=\"A laptop on a counter top.\" class=\"wp-image-45088\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191752\u002Fhow-to-start-a-blog-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191752\u002Fhow-to-start-a-blog-3-450x299.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191752\u002Fhow-to-start-a-blog-3-768x511.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Aim your blog to capture the most users from a certain niche.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Here are a couple more important things to keep in mind. First, when making a company blog, you’ll have an easier time determining the potential audience. Consider the products or services your company produces in order to find the \u003Ca href=\"https:\u002F\u002Fsmartblogger.com\u002Freader-profile\u002F\" target=\"_blank\" rel=\"noopener\">ideal readers\u003C\u002Fa>. Next, think about your specific expertise in certain areas and figure out the best ways this could attract a targeted group of readers.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--3-focus-on-your-content\">3. Focus on your content\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Once you have a clear understanding of what types of things you want to write about, put together some basic categories. If the blog will be about frogs, consider breaking it into categories such as the science of frogs, frog facts, etc. This provides focus for both the content writers and the readers. Once you have an organized set of sections, it’s time to craft some blog posts.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-45090\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191751\u002Fhow-to-start-a-blog-4.jpg\" alt=\"A laptop on the floor.\" class=\"wp-image-45090\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191751\u002Fhow-to-start-a-blog-4.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191751\u002Fhow-to-start-a-blog-4-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191751\u002Fhow-to-start-a-blog-4-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Content ultimately drives everything home.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Creating the actual blog posts is a whole lot easier when each one fits nicely into specific sections. Begin by coming up with intriguing ideas within a specific niche. Then, begin the research phase. This should involve learning the basics of each topic, as well as coming up with ways your blog post will differentiate from the articles already written and published on the topic.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Keep in mind that once your blog is created, it’s up to you to keep it innovative and effective. There will be times when you hit a lull, maybe even right away. Continue processes that you know will work in order to overcome this and succeed.\u003C\u002Fp>",4,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191753\u002Fhow-to-start-a-blog.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191753\u002Fhow-to-start-a-blog-450x299.jpg","A person types on a laptop.",532,800,[42],{"id":43,"slug":43,"title":44,"path":45},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193702\u002Fhigher-education-dam-450x213.jpg",34673,"how-university-and-college-designers-can-unleash-their-creativity","Unleashing the creativity of university design teams","Prospective students have many choices when it comes to higher education, and it’s the investment of a lifetime to most. This puts the pressure on university creative teams to make their schools stand out from among the crowd with compelling design, imagery and storytelling.  ","\u002Fblog\u002Fhow-university-and-college-designers-can-unleash-their-creativity\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195537\u002FiStock-498125296-copy-450x198.jpg",24816,"brand-loyalty-is-dead","Brand loyalty is dead","Big brands know about the true challenge: keeping your loyal customers happy. Agility, performance and customer experience are key to stay in the game.","\u002Fblog\u002Fbrand-loyalty-is-dead\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194303\u002Fcontent-marketing-world-2019-canto-450x300.jpg",31234,"5-sessions-to-catch-at-content-marketing-world-2019","5 sessions to catch at Content Marketing World 2019","With over 120 sessions hosted by world-class marketers, which sessions at Content Marketing World 2019 should you attend? Here are 5 talks you can't miss!","\u002Fblog\u002F5-sessions-to-catch-at-content-marketing-world-2019\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789966908985]