[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-how-university-and-college-designers-can-unleash-their-creativity":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",34673,{"id":24,"name":25},"author-0301142015","Canto","2019-10-02T17:24:27","2025-11-20T13:15:19","Unleashing the creativity of university design teams","how-university-and-college-designers-can-unleash-their-creativity","Prospective students have many choices when it comes to higher education, and it’s the investment of a lifetime to most. This puts the pressure on university creative teams to make their schools stand out from among the crowd with compelling design, imagery and storytelling.  ","Prospective students have many choices when it comes to higher education, and it’s the investment of a lifetime to most. This puts the pressure on university creative teams to make their schools stand out from among the crowd with compelling design, imagery and storytelling. Challenges of the shifting higher education space Today’s increasingly digital higher […]","Prospective students have many choices when it comes to higher education, and it’s the investment of a lifetime to most....","\u003Cp class=\"wp-block-paragraph\">Prospective students have many choices when it comes to higher education, and it’s the investment of a lifetime to most. This puts the pressure on university creative teams to make their schools stand out from among the crowd with compelling design, imagery and storytelling.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--challenges-of-the-shifting-higher-education-space\">Challenges of the shifting higher education space\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Today’s increasingly digital higher education space, which has more online degrees and students who are digital natives than ever before, challenges university creative teams to move beyond the traditional medium of print materials and embrace innovative digital content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We’re seeing more interactive online content as well as visual storytelling that makes use of imagery and video. The visual component is huge, because prospective students growing up in the digital age expect multimedia experiences that allow them to envision themselves on campus. University creatives are working in a golden age where they can and must break out of the mold with photography, design and video to reach audiences in new ways.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s not just the changing nature of work that challenges today’s higher education creative teams (after all, that’s the fun part!). It’s the nitty-gritty details of their day-to-day workflows in response to these growing content demands that can get in the way of unlocking their full creativity.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193700\u002Fbackpacks-college-college-students-1454360.jpg\" alt=\"Students in a street\" class=\"wp-image-34681\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193700\u002Fbackpacks-college-college-students-1454360.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193700\u002Fbackpacks-college-college-students-1454360-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193700\u002Fbackpacks-college-college-students-1454360-768x512.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--creative-friction-slows-down-university-creative-teams\">Creative friction slows down university creative teams\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Because visuals are so important to marketing and communications materials across different departments, other departments, such as admissions, athletics, alumni relations and fundraising may request visual assets from the creative team, or teams may collaborate on larger projects such as admissions brochures or alumni magazines.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The last thing most creative teams want to do is field asset requests when they could be working on the materials that bring tangible benefits to their organization. And when team members have to spend so much time looking for images, the creative team tends to just use the assets that are easiest to find, rather than having the option to choose the best asset for the project.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To better streamline creative work, teams must answer these questions: How can creative teams fulfill asset requests in a timely way without letting this aspect of their work overwhelm their ability to create content? How can designers make the most of the team’s full digital asset library, rather than using what’s easiest to find? How can team members eliminate bottlenecks so work flows more smoothly?\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193701\u002Farchitecture-building-campus-267853.jpg\" alt=\"view of the campus\" class=\"wp-image-34679\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193701\u002Farchitecture-building-campus-267853.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193701\u002Farchitecture-building-campus-267853-450x337.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193701\u002Farchitecture-building-campus-267853-768x575.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--how-dam-helps-university-creative-teams-flow-more-smoothly\">How digital asset management helps university creative teams flow more smoothly\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Think about how much more energy and time a team can devote to creative projects once finding and accessing assets are no longer bottlenecks. Effective digital asset management (DAM) can help smooth over friction points, allowing teams to unleash their creativity.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Having a centralized hub for all digital assets helps work flow more smoothly by enabling self-service. For example, \u003Ca href=\"\u002Fcustomers\u002Ffurman-university\u002F\">Furman University\u003C\u002Fa> uses Canto’s DAM solution as a centralized library for all of their photography. The communications team knows where to find anything they need and can send collection links of imagery to other departments, helping all departments move more quickly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Once there’s a centralized image library where everyone can find content easily, team members can focus more on how they use the content rather than simply trying to find what content they have – helping to unlock the team’s creative flow.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193702\u002Fhigher-education-dam.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193702\u002Fhigher-education-dam-450x213.jpg","",484,1024,[42],{"id":43,"slug":43,"title":44,"path":45},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193247\u002Fdigital-transformation-banking-450x253.jpg",36905,"digital-transformation-banking","A guide to digital transformation banking","Digital transformation banking is a growing necessity for banks trying to keep up with modern customers. Learn about how they're handling it here.","\u002Fblog\u002Fdigital-transformation-banking\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194100\u002Fclosed-platform-16-450x300.jpg",20191,"closed-platform","Closed platform – A comprehensive guide to this secure system","Closed platform is a way to design and publish software. Though it seems restrictive, it’s beneficial to companies and customers. Here's how.","\u002Fblog\u002Fclosed-platform\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191853\u002Fgen-z-stats-450x235.jpg",44535,"gen-z-stats","Relevant Gen Z stats marketers should understand","Gen Z changed the digital landscape with their entirely new way of interacting online. Learn essential Gen Z stats to better market to this important group.","\u002Fblog\u002Fgen-z-stats\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787068122360]