[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-improve-workflow":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",61645,{"id":24,"name":25},"author-0301142015","Canto","2022-09-09T09:04:56","2025-11-12T10:24:47","Improve workflow: Prepare your marketing team for economic uncertainty","improve-workflow","Improve Workflow: Prepare Your Marketing Team for Economic Uncertainty","Learn how economic uncertainty brought by the COVID-19 pandemic forced marketing teams to adapt and improve workflow to deal with inefficient processes.","When the pandemic struck, it hit hard. Organizations were suddenly forced to cope with a new threat that their inefficient processes were not equipped to manage. The need to limit human contact and the fluctuation of market demand created challenges in workplaces. It forced marketing teams to rethink how they were going to keep producing […]","When the pandemic struck, it hit hard. Organizations were suddenly forced to cope with a new threat that their inefficient...","\u003Cp class=\"wp-block-paragraph\">When the pandemic struck, it hit hard. Organizations were suddenly forced to cope with a new threat that their inefficient processes were not equipped to manage. The need to limit human contact and the fluctuation of market demand created challenges in workplaces. It forced marketing teams to rethink how they were going to keep producing results and required them to improve workflows.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--how-workflows-were-impacted\">How workflows were impacted\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">With no warning in sight, the most daunting task for marketing teams was keeping ahead of the \u003Ca href=\"\u002Fblog\u002Fwhy-the-supply-chain-crisis-is-really-a-customer-service-challenge-for-brands\u002F\">economic uncertainty\u003C\u002Fa>. As budgets tightened, resources dwindled, and it became harder to produce new digital assets. This forced teams to get creative by improving workflows and processes for both their marketing and content operations.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Inefficient processes come to light\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The pandemic exposed how several aspects of workflows had been slowing marketing teams down over the years. This included gray areas for what each person is responsible for, digital assets being stored in the wrong places, or even confusion on how to get certain tasks done.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Some of these issues may have been known and ignored in the past, while others were simply overlooked or taken for granted. Either way, rearranging operations during the pandemic forced teams to tackle those inefficiencies head on.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Existing assets get another turn\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">In the world of digital media, reusing assets from time to time isn’t necessarily a bad thing.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">During the pandemic, creating new assets wasn’t always a viable option. Fewer team members, \u003Ca href=\"\u002Fblog\u002Fscaling-content-marketing-on-a-budget\u002F\">smaller content budgets\u003C\u002Fa>, and the inability to visit most indoor places pushed companies to use assets they already had.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Marketing teams had to learn how to utilize past photos, videos, interviews, blog posts, or other content and find fresh, new ways to give the existing digital assets a whole new life.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Asset management is reimagined\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As employees transitioned to working from home, it became clear that it was difficult to manage and distribute assets in a remote environment. With team members working in independent locations, marketing teams needed to rethink how they organized their assets. They recognized that they needed to make their assets easy to share and accessible from everywhere.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The simplest solution to this problem was to use a \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management (DAM) platform\u003C\u002Fa> like Canto. Centralizing the storage and management of assets created improved workflows without creating additional security risks since asset and user permissions were able to be set and monitored using a DAM.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Scalable software proves invaluable\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As marketing teams got on board with scalable content software like Canto, they quickly realized just how valuable they could be in a time of uncertainty. Transitioning to this software proved to be a breeze for teams to either \u003Ca href=\"\u002Fblog\u002Fscaling-digital-content-creation-2022\u002F\">scale content production\u003C\u002Fa> or wind it down when necessary.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With demand fluctuations throughout the pandemic, making the switch to scalable services allowed marketing teams to adapt to the new pace dynamically. These platforms also allowed teams to maintain a consistent level of productivity, regardless of their size.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"453\" src=\"\u002Fcdn\u002Fen\u002F2022\u002F09\u002F19184536\u002FImprove-workflow-1.jpg\" alt=\"Co-workers discussing the details of using an asset via online dialogue and comments.\" class=\"wp-image-61647\" srcset=\"\u002Fcdn\u002Fen\u002F2022\u002F09\u002F19184536\u002FImprove-workflow-1.jpg 880w, \u002Fcdn\u002Fen\u002F2022\u002F09\u002F19184536\u002FImprove-workflow-1-450x232.jpg 450w, \u002Fcdn\u002Fen\u002F2022\u002F09\u002F19184536\u002FImprove-workflow-1-768x395.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">With so many people changing jobs during the pandemic, the ability to fill in the workforce gap with scalable technology proved especially valuable.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--how-to-create-a-more-certain-future\">How to create a more certain future\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As the COVID-19 pandemic slowly becomes easier to manage in the workplace, marketing teams are continuing to transition to a new normal way of life. In-person interactions have become less risky, allowing creative teams to safely come together to create new digital assets, such as photos and videos.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Even so, many of the changes organizations made during the pandemic have endured, thanks to their ability to combat other forms of uncertainty.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Invest in remote tools and processes\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The most obvious change that can be seen across almost every company is the adjustment to working remotely since many organizations once lacked the tools to \u003Ca href=\"\u002Fblog\u002Fenhancing-digital-content-collaboration-hybrid-workplace\u002F\">enable remote work\u003C\u002Fa>. The lack of remote tools made it difficult to maintain productivity and adapt to coordinating with internal departments and external vendors.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Upgrades to processes and technology during the pandemic have made it easier for teams to work in a distributed environment. Thanks to improved collaboration, marketers are empowered to keep workflows moving, no matter the situation.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In the event of an economic downturn, for instance, marketing teams that \u003Ca href=\"\u002Fblog\u002Fhow-to-choose-a-digital-asset-management-system\u002F\">invested in software like DAM platforms\u003C\u002Fa> now have the tools in place to adapt to many different ways of working. They can easily incorporate outsourced content into their workflows without having to rethink their core processes.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The versatility of marketing technology can also help smaller teams match the productivity of pre-pandemic departments that were bogged down by inefficient processes and technology.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Gain visibility through automation\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Organizations also have better visibility into content creation than ever before. While many tasks were still being performed manually prior to the pandemic, automation has helped them to map out the collaboration, review, and approval process.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"453\" src=\"\u002Fcdn\u002Fen\u002F2022\u002F09\u002F19184536\u002FImprove-workflow-2.jpg\" alt=\"Co-workers aligning faster on how to handle assets through an optimized workflow.\" class=\"wp-image-61648\" srcset=\"\u002Fcdn\u002Fen\u002F2022\u002F09\u002F19184536\u002FImprove-workflow-2.jpg 880w, \u002Fcdn\u002Fen\u002F2022\u002F09\u002F19184536\u002FImprove-workflow-2-450x232.jpg 450w, \u002Fcdn\u002Fen\u002F2022\u002F09\u002F19184536\u002FImprove-workflow-2-768x395.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Automated processes not only reduce human error and oversights but also allow teams to identify problems faster and eliminate ambiguity over what actions need to be taken. In uncertain times, having accurate information on hand is incredibly important for strategic planning.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--improve-workflow-with-canto\">Improve workflow with Canto\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The pandemic forced many organizations to confront the inefficient processes and technology that were holding them back. Companies that invested their time and resources in \u003Ca href=\"\u002Fblog\u002Ffour-fixes-to-become-a-more-productive-digital-team\u002F\">improving digital team production\u003C\u002Fa> through improved workflow are well-positioned to navigate periods of uncertainty and market disruption in the future.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Before, during, and after the pandemic, Canto has helped \u003Ca href=\"\u002Fcustomers\u002F\">numerous organizations\u003C\u002Fa> become more agile by empowering them to manage digital assets, increase collaboration, and improve distribution. Canto’s digital asset and brand management tools make it easy to scale content marketing efficiently, even during periods of disruption.\u003Cbr \u002F>\u003Cstrong>To learn more about how Canto can help your organization future-proof your marketing efforts against uncertainty, \u003Ca href=\"\u002Fsignup\u002F\">sign up for a demo today\u003C\u002Fa>.\u003C\u002Fstrong>\u003C\u002Fp>",5,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F09\u002F19184537\u002FImprove-workflow-Feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F09\u002F19184537\u002FImprove-workflow-Feature-450x263.jpg","A creative person working on a laptop; thinking of a response to a question that was added as comment to a digital asset.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F06\u002F19192845\u002Fhow-to-embed-images-illustrator-16-450x227.jpg",30341,"how-to-embed-images-illustrator","How to embed images in Illustrator – a simple guide","Learn how to effectively embed images in Illustrator with simple steps. Streamline your workflow and enhance your designs—read the full guide now!","\u002Fblog\u002Fhow-to-embed-images-illustrator\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19193448\u002Fpremis-13-450x253.jpg",21432,"premis","PREMIS: The international standard for digital preservation metadata","PREMIS is a process to save our way of preserving information. Learn the basics of this comprehensive process in this beginner’s guide.","\u002Fblog\u002Fpremis\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F01160233\u002Ftransform-product-feed-management-feature-3-450x236.png",31999,"copy-link-url","How to copy link URLs","When you copy a link url, you typically do so with the intention of sharing it. Learn how to share it in different formats and various places. ","\u002Fblog\u002Fcopy-link-url\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374900460]