[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-insights-from-eu-wordcamp":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",27829,{"id":24,"name":25},"author-0301142015","Canto","2019-06-24T08:09:31","2025-12-19T11:45:23","3 insights from EU WordCamp 2019","insights-from-eu-wordcamp","3 important insights from EU WordCamp 2019","EU WordCamp 2019, or WCEU 2019, took place at the Estrel hotel in Berlin June 21-22. Here are three things you can learn from the event.","EU WordCamp 2019, or WCEU 2019, took place at the Estrel hotel in Berlin June 21-22. With around 2,800 attendees, it was the largest WordCamp ever. Here are three key insights from the event. The inception of Gutenberg Gutenberg for WordPress is an update to the WYSIWYG Page Builder that bypasses the constant switching between […]","EU WordCamp 2019, or WCEU 2019, took place at the Estrel hotel in Berlin June 21-22. With around 2,800 attendees,...","\u003Cp class=\"wp-block-paragraph\">EU WordCamp 2019, or WCEU 2019, took place at the Estrel hotel in Berlin June 21-22. With around 2,800 attendees, it was the largest WordCamp ever. Here are three key insights from the event.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--the-inception-of-gutenberg\">The inception of Gutenberg\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwordpress.org\u002Fgutenberg\u002F\" target=\"_blank\" rel=\"noopener\">Gutenberg for WordPress\u003C\u002Fa> is an update to the WYSIWYG Page Builder that bypasses the constant switching between code and front-end. It emulates the Wix or SquareSpace model of website building.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Most of the talks at WCEU 2019 were about Gutenberg or at least mentioned Gutenberg. The impact – or potential impact if you haven’t moved yet – will be felt across all WordPress websites in the coming years.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The demo during the keynote speech by Matt Mullenweg, co-founder of WordPress, showed a simpler WP UI with flexible blocks that work inside of blocks, within blocks, within blocks – ad infinitum, like in the movie “Inception”.\u003C\u002Fp>\u003Ccto-testimonial company=\"WordPress\" author=\"Matt Mullenweg\" position=\"Co-Founder\" img>Everything you see on pretty much any website is a pattern, which is essentially something that can be represented as a collection of blocks.\u003C\u002Fcto-testimonial>\u003Cp class=\"wp-block-paragraph\">Gutenberg brings in pre-existing widgets and inserts them as blocks in real time. And if you use the \u003Ca href=\"\u002Fintegrations\u002Fwordpress\u002F\">Canto WordPress integration\u003C\u002Fa>, you can insert images into blocks with one click and resize them directly in the block.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F06\u002FIMG-1970-scaled.jpg\" alt=\"People attending the WordCamp 2019.\" class=\"wp-image-27856\" srcset=\"https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F06\u002FIMG-1970-scaled.jpg 2560w, https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F06\u002FIMG-1970-450x338.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F06\u002F19194728\u002FIMG-1970-1024x768.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F06\u002F19194728\u002FIMG-1970-768x576.jpg 768w, https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F06\u002FIMG-1970-1536x1152.jpg 1536w, https:\u002F\u002Fwpen.canto.com\u002Fapp\u002Fuploads\u002F2019\u002F06\u002FIMG-1970-2048x1536.jpg 2048w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Gutenberg was the focus of this year’s WCEU 2019.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--accessibility-personified\">Accessibility personified\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Accessibility was given more than just lip service at WCEU 2019. Many SEO conferences focus on accessibility for performance in Google, but this year at WordCamp we learned valuable, actionable and human-centered insights for websites.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">My favorite talk of the conference was “Accessible Content” by Maja Benke. She focused on how accessibility improves people’s lives and is really about inclusion. She illustrated the need for accessibility by articulating \u003Ca href=\"https:\u002F\u002Falphagov.github.io\u002Faccessibility-personas\u002F\" target=\"_blank\" rel=\"noopener\">Github’s accessibility personas\u003C\u002Fa>.\u003C\u002Fp>\u003Ccto-testimonial company author=\"Steve Krug\" position=\"Website Usability Author\" img>The one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives.\u003C\u002Fcto-testimonial>\u003Cp class=\"wp-block-paragraph\">Here are some great accessibility improvements you can implement right now:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Use short sentences in your copy\u003C\u002Fli>\u003Cli>Break up text with images, block-quotes or lists\u003C\u002Fli>\u003Cli>Use subheadings that explain the text\u003C\u002Fli>\u003Cli>Make descriptive alt text for images\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=2y6dT0f1Eok&feature=youtu.be&t=25480\" target=\"_blank\" rel=\"noopener\">Watch Maja’s entire presentation here\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--the-big-players-are-playing-in-wordpress\">The big players are playing in WordPress\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">For those of you who thought content management systems like WordPress would be absorbed by the big tech players, think again. Google, PayPal and Amazon vied for a part of the WordPress ecosystem at WCEU 2019.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Google, ‘Super Admin’ sponsor of the event, brought its firepower to get buy-in on its new bundled tools \u003Cem>within\u003C\u002Fem> WordPress. Its \u003Ca href=\"https:\u002F\u002Fsitekit.withgoogle.com\u002F\" target=\"_blank\" rel=\"noopener\">Site Kit\u003C\u002Fa> add-on includes the Search Console, Analytics, PageSpeed Insights and AdSense all from the WP Dashboard. This makes it easier to monitor the performance of websites.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"550\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F06\u002F19194730\u002FScreenshot-2019-06-23-at-18.06.28.png\" alt=\"Google\" class=\"wp-image-27834\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F06\u002F19194730\u002FScreenshot-2019-06-23-at-18.06.28.png 815w, \u002Fcdn\u002Fen\u002F2019\u002F06\u002F19194730\u002FScreenshot-2019-06-23-at-18.06.28-450x304.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F06\u002F19194730\u002FScreenshot-2019-06-23-at-18.06.28-768x518.png 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">The Google booth at WCEU 2019 featured the Site Kit within WordPress.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fsoftware-as-a-service\u002F\">SaaS\u003C\u002Fa> was key for the vendors at WCEU 2019 with bundled services at fixed rates. Amazon brought its hosting platform \u003Ca href=\"https:\u002F\u002Faws.amazon.com\u002Flightsail\u002F\" target=\"_blank\" rel=\"noopener\">Lightsail\u003C\u002Fa> with easy, fixed rates and less hassle than most hosting services.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">That’s all for this year. I hope to see you at WCEU 2020 in sunny Porto Portugal.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The \u003Ca href=\"https:\u002F\u002Fwww.estrel.com\u002Fen\u002Fhome.html\" target=\"_blank\" rel=\"noopener\">Estrel hotel\u003C\u002Fa>, a Canto customer, was a great host for WCEU and the attendees and sponsors complimented the excellent service.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Festrel-berlin\u002F\">Find out how the Estrel hotel utilizes Canto for PR and marketing\u003C\u002Fa>\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F06\u002F19194728\u002FScreenshot-2019-06-23-at-21.48.25.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F06\u002F19194728\u002FScreenshot-2019-06-23-at-21.48.25-450x211.png","An enthusiastic WCEU 2019 attendee",437,934,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193519\u002Fdigital-footprint-450x450.jpg",35505,"digital-footprint","2 ways you can manage your digital footprint: A practical guide","Do you know what a digital footprint is? Do you know how to handle yours correctly? Read more all about digital footprints here.","\u002Fblog\u002Fdigital-footprint\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195537\u002FiStock-498125296-copy-450x198.jpg",24816,"brand-loyalty-is-dead","Brand loyalty is dead","Big brands know about the true challenge: keeping your loyal customers happy. Agility, performance and customer experience are key to stay in the game.","\u002Fblog\u002Fbrand-loyalty-is-dead\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F07\u002F19194757\u002Fcollaborative-marketing-1-450x300.jpg",16612,"collaborative-marketing","Collaborative marketing: Tactics, tools, and strategies for campaign success","Collaborative marketing campaigns are bolstered by solid tools and workflows. Here are five tactics to move your next marketing campaign forward.","\u002Fblog\u002Fcollaborative-marketing\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789794096410]