[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-integrated-media":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",38533,{"id":24,"name":25},"author-0301142015","Canto","2019-12-13T03:02:32","2025-12-18T12:29:53","What is integrated media and how does it help companies?","integrated-media","Integrated media is a collection of different media types working in unison. Make sure you understand all there is to know about it. Here's a guide.","Integrated media is the ideal way for companies to present their projects and advertisements. So what is it and how are companies using it? And where does integrated digital media enter into the equation? Here’s a guide to help you maximize your integrated media. What is integrated media? Integrated media is the unification of different […]","Integrated media is the ideal way for companies to present their projects and advertisements. So what is it and how...","\u003Cp class=\"wp-block-paragraph\">Integrated media is the ideal way for companies to present their projects and advertisements. So what is it and how are companies using it? And where does integrated \u003Ca href=\"\u002Fblog\u002Fdigital-media\u002F\">digital media\u003C\u002Fa> enter into the equation? Here’s a guide to help you maximize your integrated media.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-integrated-media\">What is integrated media?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Integrated media is the unification of different media formats, elements and techniques to relay information or advertisements. It typically consists of traditional content, branding, advertising and more. Ultimately, integrated media connects different types of media, forming a singular element that is used to communicate.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--benefits-of-integrated-media\">Benefits of integrated media\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The benefits of employing an integrated media strategy are usually headlined by better outreach to potential customers for companies. When we think of ways to connect with customers, usually our minds begin and end with a limited media format. For example, we may believe that using one specific medium is best.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"599\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192955\u002Fintegrated-media-2.jpg\" alt=\"A hand pressing a button connected to different networks.\" class=\"wp-image-38539\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192955\u002Fintegrated-media-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192955\u002Fintegrated-media-2-450x337.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192955\u002Fintegrated-media-2-768x575.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Integrated media creates expanded outreach.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">However, utilizing integration drives connections much further. Imagine for a moment that one company centers a campaign around digital advertising. They extend their ad presence to digital realms, such as social media. Now compare that to a company running a similar campaign but using an integrated media approach. They advertise using traditional print or television, as well as digital mediums. Certainly, though their strategy seems antiquated, it’s also better almost by default.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--different-elements-of-media\">Different elements of media\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Here are three different elements of media. The ideal result is to successfully implement all of them, a true integration of the media types.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Earned media\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Earned media is where someone creates content about your company out of their own interests rather than being rewarded. It’s usually the most sought-after type of media, as it requires no incentivization or direct effort (the effort was when you built your brand and created content). Since it’s the most sought-after, it’s also the most rare.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192955\u002Fintegrated-media-3.jpg\" alt=\"Blocks stacked on each other.\" class=\"wp-image-38542\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192955\u002Fintegrated-media-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192955\u002Fintegrated-media-3-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192955\u002Fintegrated-media-3-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Earned media is gained naturally.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Paid media\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Paid media is when a company pays a different agency to create content about them. It lets companies purchase media space to promote themselves through things such as advertisements, blogs and articles. Certainly earned media is seen as the superior of the two but paid media definitely has its place. This is because no company is going to have earned media content in all different corners of the media universe. Therefore, the only way to truly reach everywhere is through paid media.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Owned media\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Owned media is content that a company creates, delivers and publishes by themselves with only their own resources. This type of media is great for companies who are trying to create their own image without outside influence. It gives them the opportunity to show subject authority as well.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--constructing-an-integrated-media-plan\">Constructing an integrated media plan\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The first thing to do when figuring out your own personal integrated media plan is determine\u002Ffigure out your budget. Everything you’ll do will rely on the budget. Make sure it’s in focus, transparent and available. Continually reference your budget throughout the entire process to make sure you’re doing everything within your means.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192954\u002Fintegrated-media-4.jpg\" alt=\"Puzzle pieces connected.\" class=\"wp-image-38544\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192954\u002Fintegrated-media-4.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192954\u002Fintegrated-media-4-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192954\u002Fintegrated-media-4-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Consult the budget first.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Once your budget is complete, it’s time to layout your goals. Figure out what the perfect result of your campaign would be and build your goals around that. Ensure your goals are complete with projected completion dates and concrete specifications. The less abstract the goals, the better your campaigns will be.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now it’s time to put it all together using the goals and budget you’ve laid. Build this next step around those two, keeping them at the forefront of all decisions. Begin to figure out the different blend of media types you want in your campaign. Remember that traditional and digital both have their merits.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Integrated media helps companies optimize their projects and campaigns, presenting their content in a unified format to reach the most customers. Construct yours using precise planning and scheduling.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192956\u002Fintegrated-media.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19192956\u002Fintegrated-media-450x343.jpg","A connection of networks.",532,697,[42],{"id":43,"slug":43,"title":44,"path":45},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F02\u002F19193559\u002Fworkflow-automation-13-450x268.jpg",21738,"workflow-automation","Workflow automation – Focused teams, guided tasks","Workflow automation enhances company productivity through structured systems that require minimal user engagement. Learn more about it here.","\u002Fblog\u002Fworkflow-automation\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191734\u002Fconvert-tiff-to-cr2-3-450x300.jpg",45250,"convert-tiff-to-cr2","How to convert a TIFF image file to a CR2 image file","If you’re looking for a way to convert your TIFF to a CR2, this guide’s for you. Learn all of your options in a straightforward fashion.","\u002Fblog\u002Fconvert-tiff-to-cr2\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F05\u002F19193114\u002Findesign-vs-illustrator-27-450x305.jpg",17697,"indesign-vs-illustrator","InDesign vs Illustrator – The ultimate design software comparison","Compare InDesign vs Illustrator to learn which features support the needs of your project. Here are some crucial features to guide your decision.","\u002Fblog\u002Findesign-vs-illustrator\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788325315689]