[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-intellectual-property":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",24204,{"id":24,"name":25},"author-0301142015","Canto","2020-11-24T08:00:02","2026-08-04T10:10:24","Most digital assets you create are protected by intellectual property law","intellectual-property","Intellectual property – Understand your digital rights","Intellectual property gives legal protection for ideas and creations. But it’s important you know your rights in the digital space – learn more here.","What are most digital assets you create protected by? Most digital assets you create — including images, videos, written copy, and design files — are automatically protected by copyright law the moment they are fixed in a tangible form. Additional protections, such as trademarks and patents, may apply depending on the asset type and its […]","What are most digital assets you create protected by? Most digital assets you create — including images, videos, written copy,...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-are-most-digital-assets-you-create-protected-by\">What are most digital assets you create protected by?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Most digital assets you create — including images, videos, written copy, and design files — are automatically protected by copyright law the moment they are fixed in a tangible form. Additional protections, such as trademarks and patents, may apply depending on the asset type and its use. Knowing which intellectual property laws cover your content is foundational to how marketing teams organize, govern, and deploy their creative work. \u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">Marketing resource management\u003C\u002Fa> combines tools and processes that enable marketing teams to plan, execute, and measure campaigns with greater efficiency.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-intellectual-property-ip\">What is intellectual property (IP)?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Intellectual property (IP) is a creative idea or creation that comes from the mind of a person or people. There are laws in place to protect organizations from having things like brand logos, drawings, images, and copy being used externally by outside sources without permission. Legal processes can be established to protect intellectual property (creations) against the misuse of someone’s original works with copyright, trademarks, and \u003Ca href=\"\u002Fglossary\u002Fimage-watermarking\u002F\">image watermarking\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"476\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195433\u002Fintellectual-property.jpg\" alt=\"A laptop with a locked keypad sitting on it.\" class=\"wp-image-24207\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195433\u002Fintellectual-property.jpg 726w, \u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195433\u002Fintellectual-property-450x295.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Here we’ll look at several ways you can protect your intellectual ideas and creations.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--copyright-law-protects-against-duplication\">Copyright law protects against duplication\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.copyright.gov\u002Ftitle17\u002F\" target=\"_blank\" rel=\"noopener\">Copyright law\u003C\u002Fa> relates to anything created by a person that is viewed as original and formed from their intellect. It protects from unauthorized duplication and allows creators to give permission for reuse.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Digital media protected by copyright:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Art and photos\u003C\u002Fli>\u003Cli>Music, audio and video recordings\u003C\u002Fli>\u003Cli>Website content and copy\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Digital watermarks are also copyright options for audio, video and image files. Watermarks are embedded code undetectable when a file is being used. In the background watermarks identify ownership and therefore copyright. Something to keep in mind is the lifecycle of copyright. This varies from country to country but usually lasts a lifetime plus some additional years. Copyright relates to tangible forms and does not include ideas, discoveries or concepts.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"337\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190356\u002Fintellectual-property-copyright-2-image.jpg\" alt=\"A neon sign of the word license \" class=\"wp-image-51266\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190356\u002Fintellectual-property-copyright-2-image.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190356\u002Fintellectual-property-copyright-2-image-450x253.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--a-lifetime-trademark-with-periodical-renewals\">A lifetime trademark with periodical renewals\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">For businesses, trademarking a brand logo or slogan is typical and very much required. It protects intellectual designs but will require renewal after a number of years. Trademarks tie an idea or product to a business and relate to responsible expressions, slogans, signs and designs. In America, for example, trademarks are governed at both federal and state levels, something to be aware of.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Example of what can be trademarked:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Business names, labels and logos\u003C\u002Fli>\u003Cli>Products and packages\u003C\u002Fli>\u003Cli>Designs and symbols\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.uspto.gov\u002Ftrademark\" target=\"_blank\" rel=\"noopener\">Trademarks\u003C\u002Fa> help to identify an organization. Although registration is often not mandatory it is well-advised, particularly when you consider how user-generated content is used to promote things like social media platforms and blogs.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190356\u002Fintellectual-property-copyright-3-image-.jpg\" alt=\"A clipboard and trademark form \" class=\"wp-image-51265\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190356\u002Fintellectual-property-copyright-3-image-.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190356\u002Fintellectual-property-copyright-3-image--450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--digital-patents-protect-technological-ideas\">Digital patents protect technological ideas\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A patent gives exclusive rights to people or an organization who has invented or created something that may be used by someone else. In the digital world, this relates to code or online processes like automated filling of buyer information processes as seen on websites like eBay.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Examples of digital and software patents:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Steps to take to form an algorithm\u003C\u002Fli>\u003Cli>New encryptions\u003C\u002Fli>\u003Cli>Code\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Patents relate to inventions and creations and it is important to have them legally registered to ensure exclusive rights. Patents in the digital space can be more nuanced and harder to define than a physical thing. It can be hard to define an invention in the software space because definitions often relate to code and functionality.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As intellectual property extends its reach in the digital space, protecting assets and ideas from being used without consent or reward remains paramount.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190356\u002Fintellectual-property-copyright-1-image.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190356\u002Fintellectual-property-copyright-1-image-450x300.jpg","",400,600,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19193839\u002Fcreative-operations-15-450x337.jpg",17134,"creative-operations","Creative output: How to maximize results with stronger creative operations","Accelerate efficiency with a firm grasp of creative operations processes. Follow these techniques to make sure you're obtaining the best results.","\u002Fblog\u002Fcreative-operations\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194303\u002Fcontent-marketing-world-2019-canto-450x300.jpg",31234,"5-sessions-to-catch-at-content-marketing-world-2019","5 sessions to catch at Content Marketing World 2019","With over 120 sessions hosted by world-class marketers, which sessions at Content Marketing World 2019 should you attend? Here are 5 talks you can't miss!","\u002Fblog\u002F5-sessions-to-catch-at-content-marketing-world-2019\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2017\u002F02\u002F19194855\u002Fuser-generated-content-8-450x300.jpg",9405,"user-generated-content-tips","User-generated content: A guide on how to grow your brand","Looking to raise brand awareness with user-generated content? Here we guide you with tips and insight into how to create a buzz around your brand.","\u002Fblog\u002Fuser-generated-content-tips\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787137033288]