[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"post-knowledge-base":3,"i-material-symbols:language":52,"i-material-symbols:person":57,"i-mdi:instagram":59,"i-mdi:youtube":61,"i-ri:linkedin-fill":63,"i-ri:twitter-x-line":65,"i-ri:facebook-fill":67,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"postType":4,"id":5,"author":6,"date":9,"modified":10,"title":11,"slug":12,"seoTitle":13,"seoDescription":14,"excerpt":15,"trimmedExcerpt":16,"content":17,"readingTime":18,"featuredImage":19,"postCategory":25,"relatedPosts":30},"post",34516,{"id":7,"name":8},"author-0301142015","Canto","2019-09-29T01:54:36","2025-11-21T14:59:47","Knowledge base – What is it and why do you need one?","knowledge-base","Knowledge base - Why do you need one?","A knowledge base creates a centralized location for customers to find information they want about your company. Learn more about it here.","People love easy solutions and quick access to information. However, a lot of companies have their valuable information scattered throughout different folders and files. A knowledge base gives them a chance to centralize it and improve customer relations. What is a knowledge base? A knowledge base is an online location where information about a company’s […]","People love easy solutions and quick access to information. However, a lot of companies have their valuable information scattered throughout...","\u003Cp class=\"wp-block-paragraph\">People love easy solutions and quick access to information. However, a lot of companies have their valuable information scattered throughout different folders and files. A knowledge base gives them a chance to centralize it and improve customer relations.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-knowledge-base\">What is a knowledge base?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A knowledge base is an online location where information about a company’s products or services is stored and shared. It helps simplify complicated data and information for customers or for internal use. It often guides people to a solution to questions they may have had.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There’s two separate ways the knowledge base benefits people, one is externally and the other internally. Externally, the knowledge base gives customers a place to learn important information about a business. It generally feeds them the most important data in one place or attempts to answer frequent questions.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-34525\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193718\u002Fknowledge-base-3.jpg\" alt=\"Blocks representing the transfer of data from one person to another.\" class=\"wp-image-34525\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193718\u002Fknowledge-base-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193718\u002Fknowledge-base-3-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193718\u002Fknowledge-base-3-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A knowledge base transfers important information to customers.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">An internal knowledge base, however, helps team members stay informed about company changes and information. It also gives them quick access to things they might need to share with coworkers or distribute to externals.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--example-of-a-knowledge-base\">Example of a knowledge base\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Imagine a shoe company created a website. Instead of expecting navigation to go smoothly, they envision there will be problems. To prevent these future navigational issues, they build a knowledge base on a page in the site. From here, customers can quickly find the category they desire.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-34522\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"656\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193718\u002Fknowledge-base-2.jpg\" alt=\"A graph of a knowledge base.\" class=\"wp-image-34522\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193718\u002Fknowledge-base-2.jpg 681w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193718\u002Fknowledge-base-2-450x433.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A knowledge base benefits many different parties.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">For example, the knowledge base could include a variety of pictures that showcase different types of shoes. The first picture could be sneakers, the second dress shoes, etc. This saves the customer time and lets them navigate to the page they want immediately.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--why-your-business-needs-a-knowledge-base\">Why your business needs a knowledge base\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Your company needs a knowledge base because a frequently asked questions section is quickly becoming obsolete. Most companies now have complex services that require a complex knowledge base rather than a short list of answers to questions.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-34519\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193719\u002Fknowledge-base.jpg\" alt=\"A question mark on a wooden floor.\" class=\"wp-image-34519\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193719\u002Fknowledge-base.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193719\u002Fknowledge-base-450x225.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193719\u002Fknowledge-base-768x384.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Remember that a knowledge base is different than a FAQ section.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">By offering a knowledge base, you’re giving customers quick access to valuable information without having to walk them through their inquiry. This is important for a couple reasons. First, customers prefer a knowledge base where they can find information over having to talk to a support representative. Second, this solution frees up your support team from handling minor questions.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Internally, a knowledge base provides a foundation for consistency when team members are working with an external. By having a centralized storage of information available, everyone is able to provide the correct information to customers without ever giving different solutions to the same question.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A knowledge base is a necessity due to the growing demand of instant gratification. Customers want quick results – something a knowledge base provides. Construct yours accordingly.\u003C\u002Fp>",2,{"url":20,"url_md":21,"alt":22,"height":23,"width":24},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193717\u002Fknowledge-base-4.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193717\u002Fknowledge-base-4-450x318.jpg","A knowledge base digitally connected.",565,800,[26],{"id":27,"slug":27,"title":28,"path":29},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[31,38,45],{"featuredImage":32,"postId":33,"slug":34,"title":35,"description":36,"path":37},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192843\u002Fdigital-transformation-technology-3-450x300.jpg",39181,"digital-transformation-technology","Digital transformation technology – Which tools are instrumental?","Digital transformation technology changes whether a company will succeed or fail. Which tools are right for you? Here's a list of the important ones.","\u002Fblog\u002Fdigital-transformation-technology\u002F",{"featuredImage":39,"postId":40,"slug":41,"title":42,"description":43,"path":44},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19195716\u002Fdocx-document-file-6-450x450.jpg",21508,"docx-document-file","DOCX file: What it is, how to open it, and when to use a different format","A DOCX document file is an essential part of modern technology. It remains widely popular so learn everything you can about it.","\u002Fblog\u002Fdocx-document-file\u002F",{"featuredImage":46,"postId":47,"slug":48,"title":49,"description":50,"path":51},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F10\u002F19194837\u002Fimage-hosting-26.jpg",17690,"image-hosting","5 unique image hosting services for all user types","Image hosting is a necessity so learn which sites suit your needs. 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